Adtaily.com presentation

Internet CEE, 25-26 May 2010, Warsaw / Poland Riches at the Bottom of the Pyramid. Finding value trough self-service advertising. Agora and AdTaily Case Study Paweł Wujec, Jakub Krzych, Head of Gazeta.pl Co-Founder

The Pyramid The bottom feeds all Source: Wikipedia

Fortune at the bottom The poorest billions of people Source: Google Books

Example businesses Business can be profitable, but innovation expected Source: Google Images

What is the bottom of pyramid online? The poorest millions of advertisers. G Source: Arrowsmithmedia.com The smallest millions of publishers.

Typical publisher's Agora's goal business model Diversify revenue and Aims to the top of the pyramid: decrease dependence on big brands and media houses media houses Source: Hvsproduction.com That is cool, but risky (especially in the recession).

Challenges when reaching the bottom Complexity, transaction costs, etc

How we tried to solve it? Designing for the bottom of the pyramid • Low entry level • Simplicity • Transparency • Automatisation • Reusing • Viral effect

The final solution Simple self service advertising

How does it work? Imagine you found a place you want to advertise on

Create an ad in-place Create or upload ad and pay online via VISA or PayPayl

It is that simple Your ad is being displayed now

Sample installation Lula.pl - Agora's lifestyle portal

Self-service widget Just copy and paste to your website

Sample installation Antyweb.pl - Tech blog

To the bottom of the pyramid in Poland Within one year 13000 publishers and 3500 advertisers 15000 11250 7500 3750 0 May 2009 November 2009 May 2010

Fast growing ad network Focus on simplicity brings results 1 billion 1.5 million Impressions a month Clicks every month 30 000 3500 Ad units sold monthly Paying customers

The ad unit price distribution Thousands small advertiser generate more than few big one $5 $10 $30 $100 $1000

International version just launched Multi language and currencies support

Social media integration Monetize publisher's community

Summary Find riches at the bottom • You can turn yours users into advertisers • But you need to adjust your products and processes to the bottom • Reduce complexity with innovation • Focus on simplicity • Viral effect

Thank you! Any questions? www.adtaily.com Paweł Wujec, Jakub Krzych, pawel.wujec at agora.pl jakub at adtaily.com

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Adtaily.com presentation

by Jakub Krzych on May 28, 2010

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