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Presentation hold on InternetCEE conference

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  • Adtaily.com

    1. 1. Internet CEE, 25-26 May 2010, Riches at the Bottom of the Pyramid. Finding value trough self-service advertising. Agora and AdTaily Case Study Paweł Wujec, Jakub Head of Krzych,
    2. 2. The Pyramid The bottom feeds all Source: Wikipedia
    3. 3. Fortune at the bottom The poorest billions of people Source: Google Books
    4. 4. Example businesses Business can be profitable, but innovation expected Source: Google Images
    5. 5. What is the bottom of pyramid online? The poorest millions of advertisers. G Source: Arrowsmithmedia.com The smallest millions of publishers.
    6. 6. Typical publisher's Agora's goal business model Diversify revenue and Aims to the top of the pyramid: decrease dependence on big brands and media houses media houses Source: Hvsproduction.com That is cool, but risky (especially in the recession).
    7. 7. Challenges when reaching the bottom Complexity, transaction costs, etc
    8. 8. How we tried to solve it? Designing for the bottom of the pyramid • Low entry level • Simplicity • Transparency • Automatisation • Reusing • Viral effect
    9. 9. The final solution Simple self service advertising
    10. 10. How does it work? Imagine you found a place you want to advertise on
    11. 11. Create an ad in-place Create or upload ad and pay online via VISA or PayPayl
    12. 12. It is that simple Your ad is being displayed now
    13. 13. Sample installation Lula.pl - Agora's lifestyle portal
    14. 14. Self-service widget Just copy and paste to your website
    15. 15. Sample installation Antyweb.pl - Tech blog
    16. 16. To the bottom of the pyramid in Poland Within one year 13000 publishers and 3500 advertisers 15000 11250 7500 3750 0 May 2009 November 2009 May 2010
    17. 17. Fast growing ad network Focus on simplicity brings results 1 billion 1.5 million Impressions a month Clicks every month 30 000 3500 Ad units sold monthly Paying customers
    18. 18. The ad unit price distribution Thousands small advertiser generate more than few big one $5 $10 $30 $100 $1000
    19. 19. International version just launched Multi language and currencies support
    20. 20. Social media integration Monetize publisher's community
    21. 21. Summary Find riches at the bottom • You can turn yours users into advertisers • But you need to adjust your products and processes to the bottom • Reduce complexity with innovation • Focus on simplicity • Viral effect
    22. 22. Thank you! Any questions? Paweł Wujec, Jakub Krzych, pawel.wujec@agora. jakub@adtaily.co

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