Going Beyond the Newsletter: Five essentials for crafting an engaging email marketing program presented by Your hosts today are: Jim Hitch, Agency Relations Manager & Suzanne Norman, Director of Community Relations
How do I inspire people to join my list?
How can I keep my content fresh?
How do I focus my email strategy?
How can I add style to my campaigns?
What do those response numbers mean, anyway?
presented by THE FIVE BIG ONES. Common questions from non-profits getting started with email marketing
How do I inspire people to join my list? presented by
Put a signup screen on your website.
Or, on your blog.
Give folks an incentive.
What works for you?
At the annual fundraising banquet
On the phone with your supporters
When taking bids for an auction
In print ads and direct mail
When volunteers are giving time
Anywhere you interact with your donors
How do I keep my content fresh? presented by
Send a newsletter.
Send a welcome note.
Ask for donations.
Send a confirmation.
Thank your donors.
Send an invitation.
Highlight your sponsors.
Or your volunteers.
Send a staff newsletter.
How do I focus my email strategy? presented by
* what you’re sending * who’s sending * how often you’re sending presented by
Set a sustainable expectation.
Send when you have something relevant to say.
presented by How do I make sure my emails are stylish?
On the Wild Side: What Happens to Birds During Hurricanes? Write an enticing subject line.
Create a consistent look with fonts and images.
Keep the important stuff at the top.
presented by What do those response numbers mean, anyway?
presented by Experiment! But not with actual chemicals.
presented by No calculus questions, please. Begin the brilliantly insightful Q&A now.