Nonprofnfg

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  • Jim Welcome startups Introduce ourselves Going through best practices for email marketing - not necessarily account training and how-to. Getting new subscribers, creating great emails, good response strategy ALL go into growing your list and making the most of your email marketing. No need to take notes; we’ll send a version of this presentation to you later today along with the help links
  • Nonprofnfg

    1. 1. Going Beyond the Newsletter: Five essentials for crafting an engaging email marketing program presented by Your hosts today are: Jim Hitch, Agency Relations Manager & Suzanne Norman, Director of Community Relations
    2. 2. <ul><li>How do I inspire people to join my list? </li></ul><ul><li>How can I keep my content fresh? </li></ul><ul><li>How do I focus my email strategy? </li></ul><ul><li>How can I add style to my campaigns? </li></ul><ul><li>What do those response numbers mean, anyway? </li></ul>presented by THE FIVE BIG ONES. Common questions from non-profits getting started with email marketing
    3. 3. How do I inspire people to join my list? presented by
    4. 4. Put a signup screen on your website.
    5. 5. Or, on your blog.
    6. 6. Give folks an incentive.
    7. 7. <ul><li>What works for you? </li></ul><ul><li>At the annual fundraising banquet </li></ul><ul><li>On the phone with your supporters </li></ul><ul><li>When taking bids for an auction </li></ul><ul><li>In print ads and direct mail </li></ul><ul><li>When volunteers are giving time </li></ul><ul><li>Anywhere you interact with your donors </li></ul>presented by
    8. 8. How do I keep my content fresh? presented by
    9. 9. Send a newsletter.
    10. 10. Send a welcome note.
    11. 11. Ask for donations.
    12. 12. Send a confirmation.
    13. 13. Thank your donors.
    14. 14. Send an invitation.
    15. 15. Highlight your sponsors.
    16. 16. Or your volunteers.
    17. 17. Send a staff newsletter.
    18. 18. How do I focus my email strategy? presented by
    19. 19. * what you’re sending * who’s sending * how often you’re sending presented by
    20. 20. Set a sustainable expectation.
    21. 21. Send when you have something relevant to say.
    22. 22. presented by How do I make sure my emails are stylish?
    23. 23. On the Wild Side: What Happens to Birds During Hurricanes? Write an enticing subject line.
    24. 24. Create a consistent look with fonts and images.
    25. 25. Keep the important stuff at the top.
    26. 26. presented by What do those response numbers mean, anyway?
    27. 29. presented by Experiment! But not with actual chemicals.
    28. 30. presented by No calculus questions, please. Begin the brilliantly insightful Q&A now.

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