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Automotive Retail Social Media: Examples & Top 10 Tips
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Automotive Retail Social Media: Examples & Top 10 Tips

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Most automotive dealers and car retailers would benefit from further improving their automotive social media marketing strategy. Jim Haysom and Ian Pollard highlight automotive retail social media ...

Most automotive dealers and car retailers would benefit from further improving their automotive social media marketing strategy. Jim Haysom and Ian Pollard highlight automotive retail social media examples and explain how these particular dealers, quite simply, hit the nail on the head.

Providing dealers with action points which they can take-away and readily implement on their return to their businesses to increase their social media presence, consumer engagement and online community which will ultimately drive more traffic to the showroom.

These slides were presented at the AM Hit for Six Conference on the 19 November 2013 by Jim Haysom, Business Development Director, Trader Media Group and Ian Pollard, Senior Digital Strategy & Solutions Manager, Trader Media Group. RAZSOR is a trading division of Trader Media Group specialising in digital marketing solutions for the automotive industry.

Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard

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Automotive Retail Social Media: Examples & Top 10 Tips Automotive Retail Social Media: Examples & Top 10 Tips Presentation Transcript

  • AM ‘HIT FOR SIX’ CONFERENCE - 19 NOV 2013 The ‘Interest’ Network Being Active or Being Influential? Automotive Retail Examples Panel Discussion Our Top 10 Tips Q&A Check your Social Influence Score http://bit.ly/7JJSz8 #
  • THE ‘INTEREST’ NETWORK
  • SOCIAL IS ABOUT PEOPLE AND THEIR INTERESTS Check your Social Influence Score http://bit.ly/7JJSz8 #
  • A CONSTANTLY CHANGING SOCIAL LANDSCAPE Check your Social Influence Score http://bit.ly/7JJSz8 #
  • THE SOCIAL MEDIA AUDIENCE AND REACH SLIDE It’s a number Check your Social Influence Score http://bit.ly/7JJSz8 #
  • SOCIAL IS PART OF EVERYDAY CONVERSATION Check your Social Influence Score http://bit.ly/7JJSz8 #
  • WHAT TYPE OF MARKETING ARE WE DOING WHAT TYPE OF MARKETING ARE WE DOING? TODAY? marketing ˈmɑːkɪtɪŋ/ noun 1. the action or business of promoting and selling products or services, including market research and advertising. Check your Social Influence Score http://bit.ly/7JJSz8 #
  • WHAT TYPE OF MARKETING ARE WE DOING WHAT TYPE OF MARKETING ARE WE DOING? TODAY? relationship rɪˈleɪʃ(ə)nʃɪp/ noun 1. the way in which two or more people or things are connected, or the state of being connected. Check your Social Influence Score http://bit.ly/7JJSz8 #
  • WHAT TYPE OF MARKETING ARE WE DOING WHAT TYPE OF MARKETING ARE WE DOING? TODAY? influence ˈɪnflʊəns/ noun 1. the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself. Check your Social Influence Score http://bit.ly/7JJSz8 #
  • WHERE ARE MARKETERS SPENDING THEIR MONEY? Source: Teradata eCircle's Data-Driven Marketing Survey 2013 Europe Check your Social Influence Score http://bit.ly/7JJSz8 #
  • BEING ACTIVE OR BEING INFLUENTIAL?
  • DEALERSHIP KLOUT WE ARE HOW DO WE KNOW IFSCORES BEING INFLUENTIAL? Klout Score % Breakdown by Connected Network (Selected) 100% Twitter Facebook Page Instagram 80% 60% 40% 20% 0% Perrys (64) Caralot (62) Evans Halshaw (63) Benfield (62) Mercedes-Benz Retail (61) Source: Klout.com (13 November 2013) Check your Social Influence Score http://bit.ly/7JJSz8 # Ridgeway Group (49)
  • AUTOMOTIVE RETAIL EXAMPLES
  • SOCIAL CAMPAIGN: PLANNING FOR THE MOMENT Source: Facebook.com/PerrysMotorsUK Check your Social Influence Score http://bit.ly/7JJSz8 #
  • STAND OUT BY BEING CREATIVE AND RELEVANT Source: Facebook.com/PerrysMotorsUK Check your Social Influence Score http://bit.ly/7JJSz8 #
  • APPEAL TO YOUR ENTIRE SOCIAL AUDIENCE Source: Facebook.com/PerrysMotorsUK Check your Social Influence Score http://bit.ly/7JJSz8 #
  • DRIVE PASSION AND USER ENGAGEMENT Source: Facebook.com/PerrysMotorsUK Check your Social Influence Score http://bit.ly/7JJSz8 #
  • LISTENING & JOINING THE CONVERSATION Source: Twitter.com Check your Social Influence Score http://bit.ly/7JJSz8 #
  • CONSUMER ADVOCACY IS PRICELESS Source: Twitter.com Check your Social Influence Score http://bit.ly/7JJSz8 #
  • ADD VALUE TO THE CAR BUYING EXPERIENCE Source: YouTube.com/PerrysMotorsUK Check your Social Influence Score http://bit.ly/7JJSz8 #
  • CONTENT CREATION MUST BE CONTINUOUS Source: YouTube.com/PerrysMotorsUK Check your Social Influence Score http://bit.ly/7JJSz8 #
  • DEALERSHIP STAFF CAN CONTRIBUTE IDEAS Source: Facebook.com/PerrysMK Check your Social Influence Score http://bit.ly/7JJSz8 #
  • RECOGNISE YOUR EMPLOYEE SUCCESS Source: Facebook.com/PerrysAylesbury Check your Social Influence Score http://bit.ly/7JJSz8 #
  • CURIOSITY CAN LEAD TO INTEREST & ENQUIRIES Source: Facebook.com/PerrysBolton Check your Social Influence Score http://bit.ly/7JJSz8 #
  • MAKE THE CAR BUYING EXPERIENCE ENJOYABLE Source: Facebook.com/Caralot Check your Social Influence Score http://bit.ly/7JJSz8 #
  • #YOLO: SO LIVE THE DREAM Source: Facebook.com/Caralot Check your Social Influence Score http://bit.ly/7JJSz8 #
  • SHARING HAPPY CUSTOMERS TO OTHERS Source: Facebook.com/Caralot Check your Social Influence Score http://bit.ly/7JJSz8 #
  • CUSTOMER COLLECTION INTERVIEWS Source: Facebook.com/Caralot Check your Social Influence Score http://bit.ly/7JJSz8 #
  • PROMOTE THE ACHIEVEMENTS OF YOUR TEAM Source: Facebook.com/Caralot Check your Social Influence Score http://bit.ly/7JJSz8 #
  • COMPETITIONS CAN INCREASE BRAND REACH Source: Facebook.com/Caralot Source: Facebook.com/Caralot Check your Social Influence Score http://bit.ly/7JJSz8 #
  • SHOWING THE HUMAN SIDE OF THE DEALERSHIP Source: Facebook.com/Caralot Check your Social Influence Score http://bit.ly/7JJSz8 #
  • BE AWARE OF SOCIAL MEMES & TRENDS Source: Facebook.com/Caralot Check your Social Influence Score http://bit.ly/7JJSz8 #
  • MAKE THE MOST OF YOUR LOCAL CONNECTIONS Source: ArnoldClark.com Check your Social Influence Score http://bit.ly/7JJSz8 #
  • LET YOUR STAFF DO THE TALKING Source: YouTube.com/RybrookCars Check your Social Influence Score http://bit.ly/7JJSz8 #
  • SHOW THE HERITAGE OF YOUR DEALERSHIP Source: Pinterest.com/EvansHalshaw Check your Social Influence Score http://bit.ly/7JJSz8 #
  • LEVERAGE YOUR CREATIVE ASSETS TO INSPIRE Source: Instagram.com/MercedesBenzRetail Check your Social Influence Score http://bit.ly/7JJSz8 #
  • … AND SOCIAL CAN EVEN DRIVE LEADS & SALES Source: Facebook.com/GTIWorld Check your Social Influence Score http://bit.ly/7JJSz8 #
  • PANEL DISCUSSION
  • PANEL DISCUSSION Lee Manning Group Digital Marketing Manager, Perrys Jamie Caple & Nick Donald Directors & Co-Founders, Caralot Calvin De-Freitas Social Media Manager, Auto Trader
  • OUR TOP 10 TIPS
  • TIP 1: GET SOCIALLY SAVVY Check your Social Influence Score http://bit.ly/7JJSz8 #
  • TIP 2: PERFORM A BUSINESS & MARKETING AUDIT Check your Social Influence Score http://bit.ly/7JJSz8 #
  • TIP 3: PERFORM A SOCIAL AUDIT Check your Social Influence Score http://bit.ly/7JJSz8 #
  • TIP 4: SET SOME OBJECTIVES Check your Social Influence Score http://bit.ly/7JJSz8 #
  • TIP 5: PLAN SOCIAL MEDIA CAMPAIGNS Check your Social Influence Score http://bit.ly/7JJSz8 #
  • TIP 6: PLAN TO MONITOR ON SOCIAL Check your Social Influence Score http://bit.ly/7JJSz8 #
  • TIP 7: PLAN TO ENGAGE ON SOCIAL Check your Social Influence Score http://bit.ly/7JJSz8 #
  • TIP 8: PLAN TO MEASURE & REPORT ON SOCIAL Check your Social Influence Score http://bit.ly/7JJSz8 #
  • TIP 9: MAINTAIN & REFINE Check your Social Influence Score http://bit.ly/7JJSz8 #
  • TIP 10: BE LIKE RICK Golden rules of social media • • • • • • Never gonna give you up, Never gonna let you down Never gonna run around and desert you Never gonna make you cry, Never gonna say goodbye Never gonna tell a lie and hurt you Check your Social Influence Score http://bit.ly/7JJSz8 #
  • THANK YOU Jim Haysom http://about.me/jimhaysom Business Development Director Trader Media Group Ian Pollard http://about.me/ianpollard Senior Digital Strategy & Solutions Manager Trader Media Group Please share your feedback on Twitter @RAZSOR
  • Q&A