North Ayrshire Council facebook Exercises v3

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North Ayrshire Council facebook Exercises v3

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North Ayrshire Council facebook Exercises v3

  1. 1. Social Media Training Session 2Participant Exercises Topic 3: Facebook Dr. Jim Hamill Alan Stevenson Vincent Hamill www.energise2-0.com March, 2011
  2. 2. The following exercises will help you to plan and implement your agreed strategy for Facebook.Topic 3 Facebook Exercises.................................................................................................................3 Exercise 1: Review/Set-Up Your Profile .................................................................................................... 3 Exercise 2: Review/Set-Up Your Page ....................................................................................................... 4 Exercise 3: Building Your Community ....................................................................................................... 5 Exercise 4: Content, Conversations, Engagement .................................................................................... 6 Exercise 5: Facebook Applications ............................................................................................................ 8 Exercise 6: Performance Management ..................................................................................................... 9NAC Social Media Training Session 2 Page 2
  3. 3. Topic 3 Facebook ExercisesExercise 1: Review/Set-Up Your ProfileIf you don’t already have a profile page, please go to www.facebook.com and register. If you already have a profile, check the following: Yes / No a) Are you happy with the content of your profile in the following areas: Basic Information Profile Picture Featured People Education & Work Philosophy Arts/Entertainment/Sports/Activities & Interests Contact Information b) Are you happy with your Privacy Settings? c) Do you need to set-up Friends’ Lists? d) Do you understand the basic layout of your Profile page? News Feed (Top News/Most Recent) Your Wall Profile Account Friend Requests Messages Notifications Events People You May Know Chat Sponsored Adverts Requests Pokes Search ‘What’s On Your Mind’Add Comments hereNAC Social Media Training Session 2 Page 3
  4. 4. Exercise 2: Review/Set-Up Your PageList below, the main business objectives underlying your Page. Please check the following: Yes / No a) Have you set-up a Facebook Page for your business? If not, please go to www.facebook.com/pages b) Are you happy with your page in the following areas: Category/ page name Image Photo Showcase Default Filter Admin View Settings Basic Information Permissions e) Do you understand the following? Customised Landing Page Navigation Tabs Facebook Insights Suggest to FriendsAdd Comments hereNAC Social Media Training Session 2 Page 4
  5. 5. Exercise 3: Building Your Community Be very careful in all of the following!!!!!!!!!!Start by building up your profile friends: Check the following: Yes / No a) Use ‘Friend Finder’/ ‘People You May Know’ to send friend request to five people b) Use the search facility to join/’like’ three relevant groups/pages Yes / No a) Explore the potential Return on Investment from Facebook Advertising After the session, check the following: Yes / No Invite friends by email using ‘Invite Friends’ ‘Suggest to Friends’ Embed Facebook widget/link on your web site/blog Invite your email/ezine subscribers Add social media profiles to your email signature file The potential for running an incentivised Facebook Advert Add page link/badge to your profile page Actively participate in relevant groups/pages – tagging your post Offline marketing of your Facebook Page Think about the best way of creating a viral campaign Once you reach 25 ‘likers’, register your own unique address – www.facebook.com/usernameAdd Comments hereNAC Social Media Training Session 2 Page 5
  6. 6. Exercise 4: Content, Conversations, EngagementContentUse the following template to map out a Content Plan for your Page. Facebook Content Plan Content Weekly Daily Summary S M T W T F S Frequency Topic Type (update, video, image) Own/Other Peoples Content (OPC) Tone/Theme Sources of Inspiration Participation in other groups/ pagesAdd Comments hereNAC Social Media Training Session 2 Page 6
  7. 7. Conversations Look for three opportunities to enter into conversation: Yes / No Engage in other relevant FB pages/groups Look for opportunities to stimulate a discussion and encourage user generated content on your own Page Encourage shares, likes and comments Create a Response Policy for FB (perhaps a wider initiative across all channels)Engagement Checklist for engagement: Yes / No For status updates, try ending with a question. Add your own comments as needed to get the ball rolling. Come back and reply often to your fans’ comments Agree an appropriate Response PolicyAdd Comments hereNAC Social Media Training Session 2 Page 7
  8. 8. Exercise 5: Facebook ApplicationsYou can manage your Facebook account from the native Facebook platform or from a small number ofother applications. Choose one of the following applications and become familiar with it, using it to carryout some of the common actions – Post, Delete Post, Like, Comment, and so on. Try the application onyour desktop.Choose one of the following tools: Desktop or Browser (Y/N) a) Have you used Hootsuite http://hootsuite.com/ on your… b) Have you used TweetDeck http://www.tweetdeck.com/ on your… c) Have you used MediaFeedia http://mediafeedia.com on your… d) Have you used HyperAlerts http://www.hyperalerts.no/ on your…Add Comments hereNAC Social Media Training Session 2 Page 8
  9. 9. Exercise 6: Performance ManagementUse one or more of the following tools to monitor the performance of your Facebook Page addingimportant findings and implications in the box below. Facebook Insights http://www.facebook.com Social Baker http://www.socialbakers.com Hootsuite http://hootsuite.com/ Export.ly http://export.lyWhat conclusions have you drawn?NAC Social Media Training Session 2 Page 9

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