Do It Digitally Glasgow


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Our Keynote presentation at the launch of Glasgow City Council's 'Digital Glasgow Strategy' 18th March, 2013. In the presentation we call for the launch of a Gen C Digital Leadership Programme - a programme that would create high quality career opportunities for our young people; while at the same time improving the international competitiveness of Scottish companies through the strategic use of digital technology.

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Do It Digitally Glasgow

  1. 1. ENERGISE2-0.COMDo ItDigitallyGlasgowDr. Jim Hamill and Alan @ast3v3nson
  2. 2. Digital Skills for Enterprise and Getting a Job ENERGISE2-0.COM
  3. 3. A conversationnot a broadcastpresentationThe Panel….. ENERGISE2-0.COM
  4. 4. Its about creating the jobs as well ENERGISE2-0.COM
  5. 5. Have we assimilated yet? ENERGISE2-0.COM
  6. 6. In Common? ENERGISE2-0.COM
  7. 7. HMV- Hopelessly Misplaced Vision ENERGISE2-0.COM
  8. 8. HMV- Hopelessly Misplaced Vision• HMV Group’s plans to consolidate HMV and Waterstone’s marketing will help it share good marketing ideas across both brands• Newly appointed group marketing director xxxxxxxx says the restructure will allow the group to leverage campaigns, promotions and CRM across both brands• Under the new structure, xxxx, the former marketing director of HMV, will be supported by three marketing heads working on CRM, brand and creative across both brands. Waterstone’s and HMV will maintain separate marketing teams reporting to the group heads ENERGISE2-0.COM
  9. 9. Rearranging Deck Chairs ENERGISE2-0.COM
  10. 10. Who Will Be Next? ENERGISE2-0.COM
  11. 11. MOOCs ENERGISE2-0.COM
  12. 12. The Future of Education ENERGISE2-0.COM
  13. 13. Spot the Dinosaur  ENERGISE2-0.COM
  14. 14. Bob Dylan (Mashed Up ) Come gather round people Wherever you roam And don’t criticise What you cant understand Your sons and your daughters Are beyond your command Your old road is Rapidly agin‘ Then you better start swimmin’ Or youll sink like a stone For the times they are a-changin’ ENERGISE2-0.COM
  15. 15. The times they are a changin• Current leading-edge thinking is that we are on the verge of another tectonic shift: from Social Media to Social Business• A Social Business is one that develops innovative new work methods and processes by applying social thinking, social strategy, social culture, social organisation and social technologies to everything it does (internally as well as externally)• Organisations who ‘get this’ will survive and prosper - those who don’t will become 21st century dinosaurs ENERGISE2-0.COM
  16. 16. Why Now? ENERGISE2-0.COM
  17. 17. Why Now?Social Media + Connectivity + Mobile +The Cloud + Big Data + Gen C= The End of Business as Usual ENERGISE2-0.COM
  18. 18. Why Now? ENERGISE2-0.COM
  19. 19. The Connected Customer ENERGISE2-0.COM
  20. 20. The Connected Customer is also the Connected Employee Yet many organisations still restrict access to Social MediaTranslated that means ‘we don’t trust you’ ENERGISE2-0.COM
  21. 21. Adapt or Die• Are we changing quickly enough?• Are we ready?• International competitors? ENERGISE2-0.COM
  22. 22. What road are we on? ENERGISE2-0.COM
  23. 23. Digital Scotland Survey Results ENERGISE2-0.COM
  24. 24. Digital Scotland Survey: Scotland• 90% using Social Media but only 35% using it strategically. Only 5% claim to be a Social Business• 22% have clear mobile strategy• 25% using the Cloud strategically• Only 29% of export companies are using digital to support internationalisation ENERGISE2-0.COM
  25. 25. Which of the following statements best describes yourcompanys approach to Social Media? Q3 While 90% of respondents use Social Media, 51% have no clear strategy or objectives governing its use or are still experimenting. Encouragingly, 35% are using Social Media strategically whilst a further 5% believe they have become a Social Business.N=193
  26. 26. Which of the following statements best describes your companys approachto the Mobile Internet e.g. mobile marketing, websites and apps? Q10 Only 3% of respondent companies had never heard of the Mobile Internet. 19% have heard of the Mobile Internet but are taking no action whilst a further 15% are finding out more. 41% have no clear strategy or objectives governing its use or are still experimenting. 22% are using the Mobile Internet strategically , albeit only 8% have integrated mobile into wider initiatives.N=166
  27. 27. Which of the following statements best describes yourcompanys use of Cloud Computing? Q9 Only 7% of respondent companies had never heard of Cloud Computing. 25% have heard of the Cloud but are taking no action whilst a further 15% are finding out more. 29% have no clear strategy or objectives governing its use or are still experimenting. 25% are using the Cloud strategically many as part of their wider IT strategy.N=166
  28. 28. How do you use Digital Technology to support yourcurrent level of internationalisation? Q12 Of those companies that are ‘international’, only 29% are using Digital Technologies strategically to support their internationalisation efforts (including 20% who have integrated Digital into their international strategy). 57% have no clear strategy or objectives governing its use or ‘make some use but could do more’. 15% don’t use Digital Technologies.N=81
  29. 29. What about our International Competitors?15 of the top OECD countries have identifieddigital as the main driver of economic growth leading to a wide range of Digital Support Programmes being put in place
  30. 30. eSkills for Russian SMEs 2006 ENERGISE2-0.COM
  31. 31. ADVANCE Programme Malta ENERGISE2-0.COM
  32. 32. Social Business Summit Malaysia ENERGISE2-0.COM
  33. 33. ENERGISE2-0.COM
  34. 34. So What?• Digital is NOT just a channel change e.g. putting services online• It is a major paradigm shift in the way we do business/ the way our organisations operate• From ‘Liking’ and ‘Following’ to Leading ENERGISE2-0.COM
  35. 35. Paradigm Shift ENERGISE2-0.COM
  36. 36. Stood on thetable with myglass of gin.And came straightto the point ENERGISE2-0.COM
  37. 37. From ‘Liking’ to Leading• The major challenge facing the Scottish/Glasgow economy is…..• How do we achieve a sustained improvement in our global competitiveness?• Our ability to compete in global markets is the key to economic growth and job creation ENERGISE2-0.COM
  38. 38. From ‘Liking’ to Leading• There is a very strong correlation between National/City competitiveness and the strategic use of digital technology (OECD; various studies)• 15 of the top OECD countries have identified digital as a strategic priority• Organisations face major barriers/obstacles to leveraging the full potential of digital, especially SMEs……… ENERGISE2-0.COM
  39. 39. Digital Barriers• Time• Resources• Lack of Understanding• Mindset• Fear of the Unknown• Limited Digital Skills and Experience ENERGISE2-0.COM
  40. 40. Gen C or a Lost Generation?• Our young people (Gen C; Digital Natives) have the digital mindset and confidence that our companies need – yet we have a major problem with youth unemployment and underemployment• There is a market failure in connecting supply and demand – some good programmes available but are we doing enough? ENERGISE2-0.COM
  41. 41. Gen C or a Lost Generation?• Is there a need for a Support Programme matching the digital needs of our SMEs to the core skills and experience of Gen C – the Constantly Connected Generation• Provide an innovative, new, radical approach to creating quality job opportunities for our young people – tackling the twin problems of graduate unemployment and underemployment• While at the same time, delivering real, tangible business benefits to Scottish/Glasgow companies – improved performance and international competitiveness ENERGISE2-0.COM
  42. 42. Gen C or a Lost Generation?• Digital skills cover a wide range of areas – Basic foundation – Technical – Operational – Information processing – Strategic• There may be a particular need to develop Digital Leaders – a Gen C Digital Leaders Programme…… ENERGISE2-0.COM
  43. 43. Recent Blog Post ENERGISE2-0.COM
  44. 44. Skills Shortages• McKinsey – Digital Marketing, Social & Big Data are among the Top 10 priorities of CEOs for 2013• By 2015, 25% of corporations will have a Chief Digital Officer• Gartner – Big Data, Social, Mobile & the Cloud will create 4.4m new jobs worldwide by 2015• Only a third of these new jobs will be filled due to skills shortages• Recent EU initiative to fill 900,000 unfilled digital vacancies ENERGISE2-0.COM
  45. 45. Personal Note ENERGISE2-0.COM
  46. 46. What you getting at me for?It was your generation who created this mess ENERGISE2-0.COM
  47. 47. Lets Discuss ENERGISE2-0.COM