5 key things to remember about social media

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5 key things to remember about social media

  1. 1. ENERGISE2-0.COMThe 5 Key Thingsto Rememberabout SocialMediaDr Jim Hamillwww.energise2-0.com@drjimhamill
  2. 2. 1. It’s a RevolutionA fundamental and revolutionary changein online behaviour, expectations andthe online customer experience.The end of the ‘read only’ InternetContent generated by the network forthe networkWe are no longer passive consumers ofcontent/brand messages ENERGISE2-0.COM
  3. 3. 2. It’s SocialMarketing as aconversation;two-way dialogueConversations are alreadytaking place on the cloudrelevant to your business –are you listening? ENERGISE2-0.COM
  4. 4. Be SocialNew ‘mindsets’ arerequired to be successful insocial media ‘BE SOCIAL BEFORE DOING SOCIAL’ ENERGISE2-0.COM
  5. 5. 3. Power ShiftSocial media empowerscustomers, empowers thenetwork We no longer control the brand The brand becomes the customer experience of the brand – experiences that are widely shared online ENERGISE2-0.COM
  6. 6. ENERGISE2-0.COM
  7. 7. 4. Declining EffectivenessDeclining effectiveness of traditionalapproaches to sales and marketingDoes anyone listen any more?We are no longer passive sheepwaiting to be ‘driven’ to your web siteIf you treat us like sheep, we will tell youto ‘flock off’ ENERGISE2-0.COM
  8. 8. 5. The End of Business as UsualNew ‘mindsets’, new businessapproaches and new performancemeasures are requiredNOT a broadcast medium. Itsabout listening to and engagingwith customers, partners, yourcommunity, your tribeThis is something we are not verygood at doing. We prefer tellingpeople how good we are ENERGISE2-0.COM
  9. 9. The End of Business as Usual‘Winners’ will be thoseorganisations who fully utilise theinteractive power of Web 2.0technology for engaging withand energising customer andnetwork relationships ENERGISE2-0.COM
  10. 10. ‘About the Class’ ENERGISE2-0.COM
  11. 11. Social Media Planning Pays• Key issues involved in developing, implementing and proactively managing an effective social media strategy for building sustained customer and competitive advantage• Uses a simplified Balanced Scorecard approach to ensure that social media actions and initiatives are fully aligned with and supportive of core business goals and objectives• A key focus will be the use of agreed KPIs and targets to measure on-going social media performance and business impact ENERGISE2-0.COM
  12. 12. Topic List• The Social Media Revolution• Social Media Strategy Development• Strategy Implementation• Performance Measurement and Business Impact• From Social Media to becoming a Social Business ENERGISE2-0.COM
  13. 13. Ensure that you are on the right road ENERGISE2-0.COM

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