• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media Channel Management

Social Media Channel Management



Presentation delivered at the Annual Business Conference of the TGI Golf Partnership - Http://www.tgigolf.com

Presentation delivered at the Annual Business Conference of the TGI Golf Partnership - Http://www.tgigolf.com



Total Views
Views on SlideShare
Embed Views



3 Embeds 575

http://tgigolfblog.com 563
http://tgigolfblog.wordpress.com 10
http://translate.googleusercontent.com 2


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Social Media Channel Management Social Media Channel Management Presentation Transcript

    • ENERGISE2-0.COM Social Media Channel Management Dr. Jim Hamill jim.hamill@energise2-0.com www.energise2-0.com www.twitter.com/drjimhamill
    • Agenda • The Social Media Revolution – recap on opportunities and threats; business benefits • ‘Not as time consuming as you think’ - Social Media Management Tools • A brief note on Inbound/Content Marketing • Social Media Channel Management ‘Best Practice’ • Progress made by TGI and support available • Questions • Available for 1-to-1 chat after the session ENERGISE2-0.COM
    • A conversation not a broadcast presentation ENERGISE2-0.COM
    • Let’s start with a few questions? ENERGISE2-0.COM
    • Social Media: The State of Play Where are you with social media? What progress have you made since last year’s conference? Where are you going? ENERGISE2-0.COM
    • What Road Are You On? ENERGISE2-0.COM
    • Any specific questions you would like addressed? ENERGISE2-0.COM
    • The Social Media Revolution ENERGISE2-0.COM
    • Video from Last Year's Conference ENERGISE2-0.COM
    • More Recent Stats (UK) ENERGISE2-0.COM
    • Opportunities and Threats Opportunities •Increased sales •More cost effective marketing and promotion •Build a quality online network of high value, high growth potential customers - the foundation of sustained growth Threats •Gen C – constantly connected, empowered customers •Digital Darwinism………………. ENERGISE2-0.COM
    • Digital Darwinism When technology and society evolve faster than our ability to adapt ENERGISE2-0.COM
    • Digital Darwinism ENERGISE2-0.COM
    • What do the following products/ organisations have in common? ENERGISE2-0.COM
    • In Common? ENERGISE2-0.COM
    • Who Will Be Next? ENERGISE2-0.COM
    • The Future of Education ENERGISE2-0.COM
    • Spot the Dinosaur  ENERGISE2-0.COM
    • The Future of Higher Education? ENERGISE2-0.COM
    • For the times they are a-changin’ ENERGISE2-0.COM
    • Digital Darwinism ENERGISE2-0.COM
    • Digital Natives (2005) ENERGISE2-0.COM
    • Social Media Management Tools ‘Not as time consuming as you think’ ENERGISE2-0.COM
    • Social Media Management Tools Useful tools for effective Social Media Management •Feedly and Pocket - for Social Media Listening •Buffer - for scheduling posts •Hootsuite – for managing channels •Wordpress – for blogging •Mention - for brand sentiment analysis •Social Report - for social media performance measurement •Yammer - for internal social business ENERGISE2-0.COM
    • Feedly ENERGISE2-0.COM
    • Pocket ENERGISE2-0.COM
    • Buffer ENERGISE2-0.COM
    • Hootsuite ENERGISE2-0.COM
    • Wordpress ENERGISE2-0.COM
    • Wordpress ENERGISE2-0.COM
    • Wordpress Stats ENERGISE2-0.COM
    • Mention ENERGISE2-0.COM
    • Mention ENERGISE2-0.COM
    • Social Report ENERGISE2-0.COM
    • Social Report ENERGISE2-0.COM
    • Yammer ENERGISE2-0.COM
    • A Brief Overview of Inbound/Content Marketing
    • Rethinking Marketing & PR • Unlearn marketing • New ‘mindset’ required • Stop telling people how good we are. Prove it. • A shift from Outbound Marketing to Inbound/Content Based Marketing ENERGISE2-0.COM
    • Inbound v. Outbound ENERGISE2-0.COM
    • Old Marketing (Outbound) • Propaganda marketing – this is how great our product/service is, now buy it • Interruption marketing – direct mail, advertising • One way shouting AT customers • Short term sales/campaign driven • Channels – Print Ads: TV/Radio Ads; Cold Calling; eMail Blasts; Online Advertising; Web Sites that talk AT you ENERGISE2-0.COM
    • Reality Check Customers are no longer passive sheep ENERGISE2-0.COM
    • Inbound/Content Marketing • Content is King! – But content is only ‘great’ if it adds value to the customer so…. • Customer is King! Adopt a customer led approach • Produce great content that is ‘Customer Led’; Authentic; Compelling; Entertaining; Surprising; Valuable; Interesting • Establish your company as a ‘thought leader’ – a ‘trusted resource’ • Produce great content and your customer will come to you. Produce really great content and they will share it • Key channels are …………….. ENERGISE2-0.COM
    • Inbound/Content Marketing ENERGISE2-0.COM
    • Inbound/Content Marketing • Overall objective is to ignite or elevate your business through great content • Sell without selling • Build a quality online network – a quality customer base through high value content and engagement • Great content drives conversation. Conversation drives engagement. Engagement drives sales • Great, customer led content is a Competitive Advantage ENERGISE2-0.COM
    • The Elevation Principle Great Content + Other People – Marketing Messages = Growth ENERGISE2-0.COM
    • Great Content Ignites Your Business ENERGISE2-0.COM
    • Create Music Not Noise ENERGISE2-0.COM
    • The Importance of Key Influencers ENERGISE2-0.COM
    • Social Media Channel Management: Best Practice Advice
    • For each Social Media Channel, follow accepted ‘best practice’ in effective Channel Management
    • Channel Success Factors • Always align with core business objectives • Agree priority channels • An integrated and coordinated approach should be adopted to ensure consistency of brand message, content tone, theme etc across all channels. • Once priority channels have been agreed, ‘Action Plans’ should be developed for each priority channel covering the following……….
    • Channel Action Plans • Channel objectives and business benefits • Channel KPIs and targets • Key success factors – the 4Cs – Customers; Content; Conversations; Conversion • Channel Actions - Set-up tasks and Content Plan – Channel Set Up Issues - Page Set Up; Profile; Design; Basic Layout; Terminology; Features/Functions; Integration options – Content Plan - Frequency of updates; Tone/Theme; Topics; Post Types (update, video, image); Own/Other Peoples Content (OPC); Sources of Inspiration; Participation in other native places; Response Policy; Organisation, Resources and People • Channel management tools to be used
    • A Note on Performance Measurement and Business Impact
    • Performance Measurement To ensure that the Social Media Strategy delivers high ROI, performance measurement should be undertaken at three main levels: •Individual social media channels •Overall ‘buzz’ •Business Impact A wide range of tools exist for measuring Social Media Performance and Business Impact
    • OK – so what’s stopping you from moving forward? Questions/Discussion
    • TGI Golf Social Media Progress Advice and support available
    • TGI Golf Social Media Progress ENERGISE2-0.COM
    • Thank You