Twitter: How to Mobilize
How to Get Photographers to Take Action
Jim M. Goldstein
Photography & Web Strategy Services
JMG-Galleries.com
Twitter: @jimgoldstein
All Photographs © Jim M. Goldstein, All Rights Reserved

Identity

Identity
Who are You?
Individual
Company
Co-Op
Superhero
What do you Represent
Interests
Skills
Personality

Trust & Reputation

Trust & Reputation
Networks Are King
Will People Lick Like You
William Dawes
or Paul Revere?
Agent Zero
Build an Online Reputation
Trust & Be Trusted
“Within about 15 minutes her first tweet,
Oprah had more than 76,000 followers”
- CNET News (4/17/09)

Transparency

Transparency
Marketing Saturation &
Skepticism
Humanizing Communication
Be Open & Honest

Purpose & Passion

Purpose & Passion
Tweet with...
Purpose = Win
Passion = Win
Purpose & Passion = Win²
Generate Content Reflecting
Purpose & Passion

Communicate

Communicate
Converse vs. Broadcast
Going It Alone
Amplify with Twitter Tools
Expand Reach to
Other Communities
Leverage the Power of Links

Strategy

Strategy
Open Your Eyes to What’s
Beyond the Horizon
Identify Your Objectives
Know Your Audience
Plug In to Multiple
Communities
Build a Tribe
Know Your Limits

Action Through Value

Action Through Value
The Single Most Important
Question To Ask Yourself
What Value Does This
Provide to My Followers?
Trust + Value = Action

Action Types

Action Types
Build Roads for Others
to Follow
Reply
Re-Tweet
Share
Comment
Vote
Subscribe or Sign-Up
Purchase

Selectivity

Selectivity
Don’t Just Follow Your Nose
How & When to Tweet
Followers / Following
Communities
Tools

Repetition

Repetition
Reminders
Scheduling
Leverage Good Etiquette

Etiquette

Etiquette
Always Say Thank You
Re-Tweet Often
Always Respond to Others
What You Say Is Permanent
Don’t Spam
Don’t Spam
Don’t Spam
No Excess Tweeting
No Blog Spam
No Robot Messaging
No Facebook App Invites

Commit

Commit
It’s Not a Sprint, It’s a Marathon
Be Authentic, No Ghost Writers
Map Out Goals
Develop A Strategy
Temper Activity
to Your Comfort Level
This is NOT a Fad,
This is the Future of Marketing

Favorite Tools

Favorite Tools
Tools That Don’t Bite
ReTweet
Tweet Reach
TwtPoll
Twitter Facebook App
FriendFeed Facebook App
Bit.ly
TrueTwit
TweetBeep
BackTweets / DISQUS
SocialToo
SocialOomph

Thank You Web: JMG-Galleries.com
Twitter: @jimgoldstein
Download This & More At
Email: jim@jmg-galleries.com
www.JMG-Galleries.com/blog/TwitterRev/