Twitter Revolution - How to Mobilize

Twitter: How to Mobilize How to Get Photographers to Take Action Jim M. Goldstein Photography & Web Strategy Services JMG-Galleries.com Twitter: @jimgoldstein All Photographs © Jim M. Goldstein, All Rights Reserved

Identity

Identity Who are You? Individual Company Co-Op Superhero What do you Represent Interests Skills Personality

Trust & Reputation

Trust & Reputation Networks Are King Will People Lick Like You William Dawes or Paul Revere? Agent Zero Build an Online Reputation Trust & Be Trusted “Within about 15 minutes her ﬁrst tweet, Oprah had more than 76,000 followers” - CNET News (4/17/09)

Transparency

Transparency Marketing Saturation & Skepticism Humanizing Communication Be Open & Honest

Purpose & Passion

Purpose & Passion Tweet with... Purpose = Win Passion = Win Purpose & Passion = Win² Generate Content Reﬂecting Purpose & Passion

Communicate

Communicate Converse vs. Broadcast Going It Alone Amplify with Twitter Tools Expand Reach to Other Communities Leverage the Power of Links

Strategy

Strategy Open Your Eyes to What’s Beyond the Horizon Identify Your Objectives Know Your Audience Plug In to Multiple Communities Build a Tribe Know Your Limits

Action Through Value

Action Through Value The Single Most Important Question To Ask Yourself What Value Does This Provide to My Followers? Trust + Value = Action

Action Types

Action Types Build Roads for Others to Follow Reply Re-Tweet Share Comment Vote Subscribe or Sign-Up Purchase

Selectivity

Selectivity Don’t Just Follow Your Nose How & When to Tweet Followers / Following Communities Tools

Repetition

Repetition Reminders Scheduling Leverage Good Etiquette

Etiquette

Etiquette Always Say Thank You Re-Tweet Often Always Respond to Others What You Say Is Permanent Don’t Spam Don’t Spam Don’t Spam No Excess Tweeting No Blog Spam No Robot Messaging No Facebook App Invites

Commit

Commit It’s Not a Sprint, It’s a Marathon Be Authentic, No Ghost Writers Map Out Goals Develop A Strategy Temper Activity to Your Comfort Level This is NOT a Fad, This is the Future of Marketing

Favorite Tools

Favorite Tools Tools That Don’t Bite ReTweet Tweet Reach TwtPoll Twitter Facebook App FriendFeed Facebook App Bit.ly TrueTwit TweetBeep BackTweets / DISQUS SocialToo SocialOomph

Thank You Web: JMG-Galleries.com Twitter: @jimgoldstein Download This & More At Email: jim@jmg-galleries.com www.JMG-Galleries.com/blog/TwitterRev/

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Twitter Revolution - How to Mobilize

by jimgoldstein on Oct 27, 2009

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Twitter Revolution - How to Mobilize — Presentation Transcript