Online Personal Brand Management
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Online Personal Brand Management

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An introduction to online personal brand management for executives.

An introduction to online personal brand management for executives.

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Online Personal Brand Management Online Personal Brand Management Presentation Transcript

  • BUSINESS-OWNERSDOCTORSTEACHERS
    FINANCE-PROFESSIONALAVIATORCHIROPRACTOR
    ACCOUNTANTSENGINEERSLAWYERS…….
    YOU ARE AN
    AUTHORITY
    IN YOUR FIELD
  • IMPRESSION AFTER
    IMPRESSION YOU
    HAVE PROVEN YOURSELF
    PERFORMANCE
    EXPERTISE
    SERVICE
  • YOUR PERSONAL BRAND
    ISWHAT MAKES
    YOUSTANDOUT
  • YOUR PERSONAL BRAND
    HAS DRIVEN RESULTS
    REFERRALS
    REPEAT BUSINESS
    NEW BUSINESS
  • AND NOW THE WEB
    ENABLES IMPRESSIONS TO
    HAPPEN ONLINE WITHOUT YOU
    YOUR NAME HERE
  • ARE YOU READY TO
    CAPITALIZE
  • “23% of Americans search online for information on colleagues, customers, and….” Andy Sernovitz, Fast Company
    53% of respondents from developed nations said they find a person like yourself to provide the most credible information. Edelman, 2007 Trust Barometer
  • 48% of the overall reputation of a company is
    attributable to the reputation of its CEO
    37% think that the percentage of the overall
    reputation of a company to its CEO has grown
    Source: Burson-Marsteller Report, 2003
  • SO HOW …
  • ASK
    YOURSELF
    4 QUESTIONS
  • Are you easily
    found online?
  • Are you
    an authority
    in your field?
  • Are you
    leveraging
    social media
    to drive results?
    WHEN THEY DO FIND YOU
    ONLINE, DO YOU CONTROL
    THE USER EXPERIENCE OR
    INFLUENCE THE IMPRESSION
    THEY HAVE WITH YOUR BRAND?
  • Do you
    measure the ROI
    from your
    online presence?
  • OK, LOTS TO THINK ABOUT...
    BUT THIS IS
    NOT AN
    OPTION
  • .....AND JUST A PRETTY
    WEBSITE IS
    NOT ENOUGH
  • BECAUSE
    THINGS ARE
    GETTING MUCH
    MORE
    COMPLICATED
  • THIS IS STRATEGIC …. GET A PLAN.
  • 1. Define expertise
    2. Create content
    3. Control platform
    4. Monitor & Evaluate
  • THE PAYOFFS
    ARE REAL BUT…
    IT TAKES EFFORT AND EXPERTISE
    1
    COMMIT TO LEARNING AND EVOLVING
    2
    DO NOT GO IT ALONE. GET A PARTNER
    3
    START TODAY
    4
  • Contact me to discuss further:
    JIM HAMILTON
    1.888.366.6074
    jim@doimatter.com