Online Personal Brand Management

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An introduction to online personal brand management for executives.

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Online Personal Brand Management

  1. 1. BUSINESS-OWNERSDOCTORSTEACHERS<br />FINANCE-PROFESSIONALAVIATORCHIROPRACTOR<br />ACCOUNTANTSENGINEERSLAWYERS…….<br />YOU ARE AN<br />AUTHORITY<br />IN YOUR FIELD<br />
  2. 2. IMPRESSION AFTER<br />IMPRESSION YOU<br />HAVE PROVEN YOURSELF<br />PERFORMANCE<br />EXPERTISE<br />SERVICE<br />
  3. 3. YOUR PERSONAL BRAND<br />ISWHAT MAKES<br />YOUSTANDOUT<br />
  4. 4. YOUR PERSONAL BRAND<br />HAS DRIVEN RESULTS<br />REFERRALS<br />REPEAT BUSINESS<br />NEW BUSINESS<br />
  5. 5. AND NOW THE WEB<br />ENABLES IMPRESSIONS TO<br />HAPPEN ONLINE WITHOUT YOU<br />YOUR NAME HERE<br />
  6. 6. ARE YOU READY TO<br />CAPITALIZE<br />
  7. 7. “23% of Americans search online for information on colleagues, customers, and….” Andy Sernovitz, Fast Company<br />53% of respondents from developed nations said they find a person like yourself to provide the most credible information. Edelman, 2007 Trust Barometer<br />
  8. 8. 48% of the overall reputation of a company is<br />attributable to the reputation of its CEO<br />37% think that the percentage of the overall<br />reputation of a company to its CEO has grown<br />Source: Burson-Marsteller Report, 2003<br />
  9. 9. SO HOW …<br />
  10. 10. ASK <br />YOURSELF<br />4 QUESTIONS<br />
  11. 11. Are you easily <br />found online?<br />
  12. 12. Are you <br />an authority <br />in your field?<br />
  13. 13. Are you <br />leveraging <br />social media <br />to drive results?<br />WHEN THEY DO FIND YOU<br />ONLINE, DO YOU CONTROL <br />THE USER EXPERIENCE OR <br />INFLUENCE THE IMPRESSION<br />THEY HAVE WITH YOUR BRAND?<br />
  14. 14. Do you <br />measure the ROI<br />from your<br />online presence?<br />
  15. 15. OK, LOTS TO THINK ABOUT...<br />BUT THIS IS <br />NOT AN <br />OPTION<br />
  16. 16. .....AND JUST A PRETTY<br />WEBSITE IS <br />NOT ENOUGH<br />
  17. 17. BECAUSE <br />THINGS ARE<br />GETTING MUCH<br />MORE <br />COMPLICATED<br />
  18. 18. THIS IS STRATEGIC …. GET A PLAN.<br />
  19. 19. 1. Define expertise<br />2. Create content<br />3. Control platform<br />4. Monitor & Evaluate<br />
  20. 20. THE PAYOFFS<br />ARE REAL BUT…<br />IT TAKES EFFORT AND EXPERTISE<br />1<br />COMMIT TO LEARNING AND EVOLVING<br />2<br />DO NOT GO IT ALONE. GET A PARTNER<br />3<br />START TODAY<br />4<br />
  21. 21. Contact me to discuss further:<br />JIM HAMILTON<br />1.888.366.6074<br />jim@doimatter.com<br />

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