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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
No plan survives contact with the enemy. Helmuth von Moltke the Elder 16Thursday, March 14, 13
That doesnt mean we dont do planning... Though9ul reﬂec;on and priori;za;on are essen;al. What I think is a waste is a 20-‐page Word doc or a 200-‐cell spreadsheet with everything you hope to do for the next 6 or 12 months. Frank Days,VP Marketing Correlsense 17Thursday, March 14, 13
Principle 2 Rapid Itera;ons over Big-‐Bang Campaigns 18Thursday, March 14, 13
Principle 6 Collabora;on over Silos and Hierarchy 31Thursday, March 14, 13
The Oreo graphic was "designed, captioned and approved within minutes," according to Sarah Hofstetter, president of the cookie brands digital agency of record, Dentsu-owned 360i. All the decisions were made in real time quickly because marketers and agency members were sitting together at a "mission control" center, or a social-media war room of sorts ... 32Thursday, March 14, 13