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Qualitative Research partner
 

Qualitative Research partner

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a partner for streamlined qualitative research solutions with a real international experience

a partner for streamlined qualitative research solutions with a real international experience

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    Qualitative Research partner Qualitative Research partner Presentation Transcript

    • inspiration simplicityfreshness Bridging  The  Gap  Between   efficiency Qualita3ve  Research   Objec3ves  and  Opera3onal   Deliverables       LEMONLAB QUALITATIVE CONSUMER RESEARCH
    • •  That  our  partners  need  efficient   reac3vity:  from  the  moment  a   quota3on  is  asked  to  the  final   deliverable   •  That  today’s  economical  situa3on   requires  streamlined  processes   and  opera3onal  deliverables   what we’ve •  That  simplicity  enables  decision   learned! making   •  That  a  ‘global’  world  is  not  a   maGer  of  uniformity  across   cultures,  therefore  it  requires   op3mum,  streamlined   communica3on  solu3ons  LEMONLAB - QUALITATIVE RESEARCH  
    • •  PROACTIVITY:  we  make  sure  we   understand  all  your  needs            we  like  asking  the  good  ques3ons   •  TRANSPARENCY:  constant,  yet   only  relevant  interac3on              we  know  your  inbox  is  full  enough  What wepropose! •  SIMPLICITY:  «  prêt-­‐à-­‐porter  »   support          we  believe  you  need  efficient,  complete,   streamlined  field  and  analysis  solu3ons     •  QUALITY:  a  commiGed   engagement  for  each  project              we  know  when  to  say  “no,  we  can’t”  
    • §  Full Service  Qualita3ve  Research   management:  from  client  brief,  to  field   set-­‐up  and  final  presenta3on  of  results     §  Co-­‐ordina3on  of  Interna3onal   projects  in  France  and  Europe:   briefing  and  follow-­‐up  of  local  partner   ins3tutes  (fieldwork,  local  reports),  final   deliverable  Qualitative Research §  Field  support:   Services! §  Moderaon  in  French,  Italian  and   Spanish   §  Reporng  /  debriefing  in  English,   French,  Spanish  and  Italian   §  Study  design  and  set-­‐up   §  Field  management  (follow-­‐up  of   recruitment  and  facili3es)  
    • §  Scope  of  interven3on:   •  Tradi3onal  focus  groups  and   interviews   •  Ethnographic  interviews   •  Crea3ve  workshops   §  In-­‐house  crea3ve  sessions  Qualitative Research Services! §  Mul3-­‐disciplinary  groups/events      a  solid  network  of  research  experts,   semio33ans,  designers,  journalists,   bloggers  at  local  and  interna3onal   level   §  From  advert  /  concept  evalua3on,  to   prototype  assessment  and  usability   tests
    • JIMENA MARTINEZ! •  Two  passions:  human  behaviour  and  human   crea3on.  Consumer  research  enables   Jimena’s  double  cursus  of  Psychology  and   Architecture  to  be  combined  in  an  original   and  professionally  sa3sfying  way.     •  Living  in,  experiencing  and  observing  different   cultures  and  different  languages  allows  her  to   adopt  a  truly  wide-­‐horizon  and  crea3ve  WHO’S WHO! approach  to  her  work.   •  Expec3ng  the  unexpected,  Jimena  can  discuss   key  strategic  issues  with  top  managers  of  an   interna3onal  corpora3on  as  easily  as   moderate  a  focus  group  with  teenagers  about   the  next  buzz  product.   •  With  an  obvious  interna3onal  flair  based  on   having  lived  in  Colombia,  Italy,  Germany  and   France.  Fluent  in  Spanish,  French,  English  and   Italian.    
    • •  Years  of  experience  gained  in   consultancy  and  industrial   contexts  (research  ins3tutes  and   large  corpora3ons)  EXPERTISE! •  Areas  of  experience:  automo3ve,   new  technologies,  home   appliances,  innova3on,  design,   personal  care,  beauty  &   cosme3cs,  food  &  consumer   goods,  B2B  
    • Fresh processes … Juicy results info@lemon-lab.com +33 6 22 20 93 76 14 av. de l’Opéra, 75001 Paris  LEMONLAB