• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Creating Global Talkability
 

Creating Global Talkability

on

  • 1,372 views

Knowledge written up from my days at Ogilvy in Asia-Pacific.

Knowledge written up from my days at Ogilvy in Asia-Pacific.

Statistics

Views

Total Views
1,372
Views on SlideShare
1,347
Embed Views
25

Actions

Likes
1
Downloads
26
Comments
0

4 Embeds 25

http://www.linkedin.com 11
http://static.slidesharecdn.com 8
http://www.lmodules.com 3
https://www.linkedin.com 3

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Creating Global Talkability Creating Global Talkability Document Transcript

    • Several brands have learnt that picking an enemy, creates 'talkability.'
    • NDTV’s Big Fight
    • Amitabh Bachchan Sachin Tendulkar India’s modern day “deities”
    • Thai Airways Thailand’s prompted favourite brands Singha