Fdma presentation social media non profit 8-18/-

Social media for fun and profit
Jim Gilbert, CEO
Gilbert Direct Marketing, Inc.
August 18, 2011
Direct Marketing ROI: Return on Intelligence

Who is here today?
Non profit?
For Profit?

Why we do what we do…
"There is only one valid definition of business purpose – to create a customer.
Companies are not in business to make things… but to make customers.”
-- Peter F. Drucker

But first a confession!

Q. What is the most important element of social media marketing?

A.Engagement!

Goals of every social media marketer
Engage:
Draw them out!
Get them involved!
Tug at their heartstrings
Tell a story!!!!

Immutable law of social media #1
The deeper the level of engagement, the deeper the trust/bond with your company!
How engaged are your social media fans?

So how do non-profits profit?
5 ways
Open the floor – ask opinions?
Speak in a real voice. Add some personality and flavor!
Run a narrative – tell stories!
Don’t just push out information… that’s boring!
Creative contests/giveaways – partner with like minded brands
Jewish Federation… kosher restaurants
And so on!

So how can non-profits profit?
Some examples…

Example # 1 Greater Miami Jewish Federation
Room for larger image and positioning statement on left.
Use Twitter, flickr, youtube and others well.
Very little engagement – just pushing info
Not asking people to engage, no two way street.

Where’s the comment, or like on other peoples posts?

On Twitter is a great place to start relationships, have conversations.

Great engaging home page but where are the social media icons?
All visitors must be captured and jump into a bucket
Continue the conversation with them until they “buy”
Be a star! Love it!

You have to look on the bottom of the page for the social icons?
Working way too hard!

Coral Springs Museum of Art Inc.
Bigger image
Youtube videos from events
Events not used
Local artist competition?
Don’t push info… engage! Tell stories!

Coral Springs Museum of Art Inc.
Only FB found.
Web java errors on inside pages
Links as PDF’s not pages.
Love the summer camp!
Put the store online.
How can you engage these people?

Neighbors 4 Neighbors
How can you engage these people?
How can you inspire to action?
So many people who have been helped
Tell the story, tug the heartstring.
Where are the videos?

Neighbors 4 Neighbors
Share on homepage allows you to share page not go to your FB page, twitter etc

General tips Facebook
Beknown is a Facebook app that tries to do what linkedin does.

Branchout is another Facebook app that tries to do what linkedin does.

Facebook ads
Can be hit or miss
Effective in driving targeted traffic
Target by:
Geography
Interests (dieting, kosher)
Work (where)
Education type
Connected to people, businesses

Facebook groups still viable – allow for private communications within a network

General tips facebook
Facebook a great place to create affinity pages. Examples for diet company:
Diabetes page
Women/Moms page
Executive lifestyles page
Business health
What can you think of that has an affinity to your business?

General tips Linkedin
Start a group! Position yourself and your company as thought leaders!

DM Q&A group has 1,300 marketers in it.

Create a page for your business on linkedin

General tips Google +
Is this the future of social media?

General tips Twitter
Give to get – set yourself up as thought leader
Push articles of interest
Two way street – communicate, build relationships.

General tips YouTube
Behind the scenes
News
Messages
Personal communication with company and customers
Fun

Youtube fun and relationship building

Don’t forget
Plaxo – another communications platform
Private bulletin boards (PHPBB)
Paid tweets – celebs and ad.ly

Questions…
Your turn

Want a copy?
Drop me a card and I will email you a copy of this presentation!

Thank you!
Gilbert Direct Marketing
Jimdirect@aol.com
@gilbertdirect
Gilbertdirectmarketing.wordpress.com
561-302-1719

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Fdma presentation social media non profit 8-18/-

by Gilbert Direct Marketing, Inc. on Aug 18, 2011

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Fdma presentation social media non profit 8-18/- — Presentation Transcript