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A simple basic social media plan anyone can use...
A simple basic social media plan anyone can use...
A simple basic social media plan anyone can use...
A simple basic social media plan anyone can use...
A simple basic social media plan anyone can use...
A simple basic social media plan anyone can use...
A simple basic social media plan anyone can use...
A simple basic social media plan anyone can use...
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A simple basic social media plan anyone can use...

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The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult. …

The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.

This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company

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  • 1. THE BASICS OF A GREAT SOCIAL MEDIA MARKETING PLAN© 2012 GILBERT DIRECT MARKETING, INC.
  • 2. PLAN OBJECTIVES:• Build your social media community in multiple (but appropriate) social channels.• Engage audience and get them talking (and liking, and buying)• Create brand advocates who will spread the message
  • 3. PLAN STRATEGIES:• Focus on 3 channels for now: • Facebook • Blog • YouTube • But don’t stop twitter • Up the frequency on emails
  • 4. FACEBOOK – ENGAGE:• 1 to 2 posts per day (Minimum 1)• Ask questions• Be provocative (provoke a response)• 1 Contest per week: • Caption picture contest • Recipe contest • Picture yourself with our product contest• Give a random winner product for a month.• Let your brand personality out and show the people/philosophy behind the company!• Promote FB everywhere!• Facebook ads?
  • 5. YOUTUBE – SHOW AND TELL• Create as many videos as you can• Always have the video camera nearby• Go behind the scenes• Let your mission and your personality be known• You are a celebrity!• Encourage user videos • Contests • Testimonials
  • 6. BLOG – INFORM:• 1 to 2 posts per week (Minimum 1, shoot for 2)• Post contests and winners• Post select articles with info that “fits”• Find health/fitness guest bloggers (EG: Laura London?)• Post random thoughts – to connect with audience• Recipes• Videos (from youtube)• Cross post all to facebook and twitter
  • 7. EMAIL - REMIND• One email per week - newsletter• One email every month special offer• Newsletter recaps news and info from facebook, blog, youtube etc
  • 8. TWITTER - COMMUNICATE• Tie in youtube, fb and blog to auto tweet• Follow people who fit• Make contact with tweeters who fit and build relationships• Retweet tweets that make sense• ### Hashtags ###

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