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9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014
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9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014

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Since Jim Gilbert created The 9 Immutable Laws of Social Media Marketing in 2009 thousands of people have seen it live, and it has been viewed well over 50,000 times on the internet. …

Since Jim Gilbert created The 9 Immutable Laws of Social Media Marketing in 2009 thousands of people have seen it live, and it has been viewed well over 50,000 times on the internet.

On June 29th 2014, Jim presented The 9 Immutable Laws of Social Media Marketing at Social Media Day Miami #SMDayMIA at the Arsht Center to a packed lecture room. What a great audience! FEEL FREE TO SHARE THIS!

To all in attendance who wanted to see the full version (I only had a half hour to present), here it is. Fully 36 more slides with great do this, don't do that examples from my social media clients.

About the author of the 9 Immutable Laws, Jim Gilbert

Jim is the President of Gilbert Direct Marketing, Inc, a full service direct, digital and social media marketing agency. He is also the President of the Florida Direct Marketing Association (www.fdma.org).

Jim loves to give back and spends a lot of time presenting to marketers from all over at FDMA, The Direct Marketing Association, Social Media Day, Word Camp, Catalog University, and colleges and university.

How to reach Jim:

Email: jimdirect@aol.com
Twitter: @gilbertdirect
Web: www.gilbertdirectmarketing.com
Linkedin: www.linkedin.com/in/jimwgilbert/

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  • 1. The  Immutable  Laws  of     Social  Media  Marke8ng     2014    (the  more  things  change,  the  more  they  stay  the  same)       Presented  by  James  Gilbert,  CEO   May  14,  2014,  561-­‐302-­‐1719  
  • 2. Just  who  do  you  think  I  am?   •  30  +  year  history  in  DM  (old  school  >  new  school)   •  CEO,  Gilbert  Direct  Marke8ng,  Inc.   •  President,  Florida  DMA   •  Professor  Direct  Marke8ng   •  Author  Target  Marke8ng  Group   •  Return  on  Intelligence  column   •  Guide  to  Social  Media    -­‐  Content   @gilbertdirect  
  • 3. Just  who  do  you  think  I  am?   •  Above  all  -­‐  a  direct  marketer   •  Old  school  principles  applied  to  new   channels!   •  MARKETING  DISRUPTOR   •  HERETIC!   @gilbertdirect  
  • 4. “What can I expect from Social Media?” “What kind ROIwill I get?” “I tried social media and gained " No Customers!” Then…  
  • 5. “My posts are not getting any response” “What kind ROIwill I get?” “I tried social media and gained " No Customers!” Now…  
  • 6. "There is only one valid definition of business purpose – to create a customer. Companies are not in business to make things… but to make customers.”  -­‐-­‐  Peter  F.  Drucker Orienta8on    (What  these  laws  are  really  about!)  
  • 7. Customers  via  Social?    How?  
  • 8. Engagement!  
  • 9. Engagement     Fulfills  the  DM   Promise  of  true  2  way   communica8ons   Connect…  be  real!     Dialog!    Two  way  street!  
  • 10. Social  Media  Law  #  1      • The  deeper  the  level  of   engagement,  the  deeper  the   trust/bond  with  your  company!   •  Nothing  happens  without  engagement!     •  How  engaged  are  your  social  media  fans?  
  • 11. Social  Media  Law  #  1      •  But  first,  what  are  your  goals:   –   Build  Authority,  Credibility?   –   Generate  leads?   –   Drive  ROI,  Sales?   –   Increase  Engagement?  (KEY  to  it  all)   –   More  8me  =    more  likely  to  buy!  
  • 12. • Reality:  social  has   changed!   –   (but  we  s8ll  need  it  right?)   Social  Media  Law  #  1      
  • 13. – Engagement  more  difficult   – Have  to  work  harder  to  “get  ‘er  done”   – Everybody  is  doing  it!   – More  message  cluQer   – Facebook  Algorithm  make  posts  more  relevant!   • Kills  engagement  dead  in  reality  with   Edgerank.   • Forces  paid  adver8sing  to  reach  hard  won   fans!         Social  Media  Law  #  1      
  • 14. The  Law  of  Engagement!      •  The  goals  of  every  social  media  marketer   STILL  ARE….     –  Engage!   –  Draw  them  out!   –  Get  them  involved!   –  Become  a  thought  leader!       –  Generate  Authority!   –  Tug  at  their  heartstrings   –  Tell  a  story!!!!   –  Create  drama!!!!   – But  now  we  have  to  be  even  smarter,  beher  and   more  engaging    
  • 15. The  Law  of  Engagement!      The  8  stages  of  engagement       •  Brand  impression   •  Like  –  casual  listener   •  Like    -­‐  engages   •  Super  like  –  engages  oWen   •  Minor  brand  advocate  –  recommends  brand   •  Super  brand  advocate  –  recommends  brand  and  sells  product!   •  Dislike  –  disgruntled  like  of  advocate  –  goes  away   •  Super  dislike  (engaged  dislike)  –  goes  away  and  talks  about  brand  in  a   nega8ve  way       •  Goal  move  from  1  –  6   •  Goal  move  back  from  7  and  8  to  6      
  • 16. The  Law  of  Engagement!      The  8  stages  of  engagement       • How  do  you  find  and  create   brand  advocates?       •  Listen,  spend  8me  on  sites.     •  See  who  retweets,  shares,  likes  etc.   •  Make  contact!       •  Yes  make  contact  and  build  rela8onship!        
  • 17. The  Law  of  Engagement!      The  8  stages  of  engagement       •  Brand  advocates  are  everywhere.   •  Carol!   •  Donna!   •  Josh!   •  Trevor!   •  Tina   •  Angel!   •  Its  about  the  real-­‐a8onship  to  your  social  people   and  brands.   •  Became  my  friends!  Literally!        
  • 18. The  Law  of  Engagement!   Real-­‐a8onships      
  • 19. The  Law  of  Engagement!      THEN:   The  nameless  faceless  corporate   en8ty     NOW:   The  nameless  faceless  corporate   social  media  pusher  
  • 20. •  Its  8me  to  throw  out  what  you  have   learned  about  social  media  and:   – Lose  the  tools:   •  Forget  Hootsuite,  scheduled  posts,  and  other   tools  to  make  life  easier.    Get  back  down  in  the   trenches,  engage,  delight  and…   • BUILD  RELATIONSHIPS!   •  Today  in  social  rela8onships  are  dying!         The  Law  of  Engagement!      
  • 21. Case  Study  –  The  Fresh  Diet   •  About  The   Fresh  Diet   •  Focus  on   rela8onship   building,   Community!   •  Facebook  driver  
  • 22. FB  Good  news!   • Facebook  now  allows  contest  to   be  done  right  on  the  8meline!   – 3rd  party  apps  no  longer  needed   – Engaging  fans  easier  without  “middle-­‐man”   – S8ll  some  confusing  rules  so  review  before   implemen8ng!  
  • 23. FB  Bad  news!   •  Facebook  “Edgerank”  algorithm   changing  against  business’s   – Spammy  posts   – Repeat  posts   – Emphasis  towards  friend  posts  vs  Biz   – FB  now  a  pay  for  play  biz  model!!!   • Pay  to  build  fans   • Then  Pay  to  reach  them  
  • 24. Fresh  Diet  Growth…     94  fans   24k  Likes   60K  likes  
  • 25. Building  our  brand  via  Facebook   •  Our  Facebook  page  is  our  calling  card.   •  Many  8mes  we  prefer  to  send  to  FB  over  web     •  More  powerful  than  our  website   – People  see  engagement  and  want  to  join  in   – People  see  happy  customers  and  order!     •  Beyond  our  “likes”  thousands  of  people  check   us  out  on  FB  daily.      
  • 26. Don’t  be  an  info          pusher!  
  • 27. How  we  got  there  –  Goals!   •  Main  goal!   •  Put  a  human  face  on  the  nameless  faceless   corporate  en8ty   •  Dis8nguish  ourselves  from  big  corps   •  We  are  real  people,  promo8ng  a  healthy   lifestyle   •  People  respond  to  real  
  • 28. How  we  got  there  –  Goals!   •  Build  rela8onships  -­‐  Build  engagement   •  Speak  in  a  real  voice   •  Develop  trust   •  Give  to  get  world  (FREEBIES)   •  Time  spent  on  site  =  engagement   •  Engagement    =  Sales   •  Sales  +  Engagement  =  Advocacy   •  I  tease  people,  draw  them  out,  call  them  out,  etc  
  • 29. How  we  got  to  66K  –  the  basics   •  Call  center   •  Collateral  Material   •  Mailers   •  Email  signatures   •  Email  newsleQers   •  Any  place  we  can  think  of  
  • 30. How  did  we  get  there?   Facebook  ads     •  Can  be  hit  or  miss,  but  test!   •  Effec8ve  in  driving  targeted  traffic   •  Targe8ng  beQer  but  s8ll  needs  work   •  Boost  Posts   •  FB  now  forcing  business’s  to  pay!   •  Some  controversy  about  REAL  Likes   •  Side  note:  Retarge8ng!  Remarke8ng!  
  • 31. Step  2  building  engagement   •  Back  in  the  day…   •  It  started  with  a  single  contest.   – Carbometer     •  Ran  contests  every  day  of  the  week  
  • 32. Contests  mean  to  us…   •  A  way  to  seed  the  market  with  food   •  A  way  to  have  people  come  back  and  give   posi8ve  feedback   •  The  Give  to  get!   •  An  engagement  tool   •  Fun  –  draws  people  out  
  • 33. Contest  examples   •  Plate  your   favorite   meals  
  • 34. Contest  examples   •  Halloween  costume   contest  
  • 35. Contest  examples   •  Mo8va8on   poster   contests  
  • 36. Contest  examples   •  Fresh  Diet-­‐ize  a  Beatles  Lyric  (in  honor  of  John   Lennon)   – Imagine   – Video     – Viral!   •  Fresh  Diet-­‐ized  Haiku    
  • 37. Contest  examples   •  Video   contests   •  This   contest   coined  the   phrase,   “the  fresh   diet   delivery   fairies?  
  • 38. Contests  Recipe  winner  
  • 39. Social  Media  Law  #  2      •  Brand  +  Channels  =  Revenue.     –  The  more  channels  a  consumer  interacts  with  your   brand  in,  the  more  likely  they  are  to  buy.       –  Offering  mul8ple  engagement  channels  allows  for   consumer  self  selec8on  of  preferred  channels.     –   Being  in  the  right  social  media  channels  based  on   your  market  increases  channel  interac8on.   –  Catalog,  DM,  LTV  Concept   –  Cross  Promote  
  • 40. We  do  a  lot  of  video  
  • 41. YouTube  fun  and  rela8onship  building  
  • 42. Building  Traffic  –  Fans  and  Likes   Ad.ly  network   allows  you  to  buy   paid  tweets  from   celebri8es     Gained  400  fans   in  one  day  
  • 43. Building  Traffic  –  Fans  and  Likes   Tie  ins  with  other   sites  drove  major   traffic  and  likes     We  did  this  one  in   conjunc8on  with   a  freebie  every   day.  
  • 44. Building  Traffic  –  Fans  and  Likes   Tie  ins  with  other   sites  drove  major   traffic  and  likes     We  did  this  one  in   conjunc8on  with   a  freebie  every   day.  
  • 45. Building  Traffic  –  Fans  and  Likes   Paid  tweets  from   Heidi  Montag   promo8ng  a   contest  drove   fans  and  contest   entries  
  • 46. Building  Traffic  –  Fans  and  Likes   Using  the  @  sign   drives  traffic     This  post  ran  on   TFD  and  Holly   Madison’s  FB   page  at  the  same   8me  
  • 47. Social  Media  Law    #  3      •  Brand  +  8me  +  channels  =  advocates.     – Consumers  spending  8me  in  mul8  channels   breeds  customers  more  likely  to  become  brand   advocates  and  influencers.       – This  is  the  new  mul8channel  marke8ng   model  for  the  21st  century.       – Social  media  creates  brand  advocates  and  turns   peers  into  your  best  salespeople.  
  • 48. Social  Media  Law    #  3       • Brand  +  8me  +   channels  =  advocates.     – How  is  it  done?   – Content  is  king!!!  
  • 49. Cross  pollinate  content   •  Blog  as   center  of   universe!  
  • 50. Amplify  your  content   across  channels  
  • 51. Forget  ABC’s     A  B  P  is  the  new  model   Always   Be   Promo8ng   Electric  slide!  
  • 52. Need  content?   •  Wrap   yourself   around  an   issue  or  a   topic   •  Make  it   your  own   •  Provoke!  
  • 53. Need  content?   • Or  just  share  other   people’s  content  and  add   your  opinion!   • Make  the  issue  your  own!   • Be  a  curator  of  content!  
  • 54. Become  a  thought  leader!   • Linkedin  publishing   plaporm   • Groups  (social,  DM  Q&A)   • Tweet  (yours,  others)  
  • 55. Become  a  thought  leader!  
  • 56. Become  a  thought  leader!  
  • 57. Become  a  thought  leader!  
  • 58. My  take  on  content   • B2B  social,  Blog,  Linkedin  Key!   • Become  a  thought  leader   • Always  be  promo8ng   • Amplify  and  share.   • Create  share  worthy  content    
  • 59. Social  Media  Law    #  3       • Content  ideas   for  you…  
  • 60. Tips  for  success…   •  Use  #hashtags   •  Tag  others  in  posts  (business’s,  people)   •  Pictures  and  graphics  a  must   •  Video!  (that’s  a  whole  other  presenta8on)   •  Create  events  (FB,  G+)   •  Create  and  amplify  a  call  in,  webinar   •  Linkedin  Publishing  
  • 61. Social  Media  Law    #  3       Info   pusher?  
  • 62. Social  Media  Law    #  3       Likers?     Sharers?     Are  they   your  next   advocates?     (or  are  they   ringers)  
  • 63. Social  Media  Law    #  3      These  are  beQer  –  getng  a  liQle  engagement  started…     But  where  is  the  video?  
  • 64. More  content  examples  Glassesshop.com  
  • 65. More  content  examples  Glassesshop.com  
  • 66. More  content  examples  Glassesshop.com  
  • 67. More  content  examples  MegaMotorMadness.com     Over  promo8onal  kills  pages  dead!  (like/talking)  
  • 68. More  content  examples  MegaMotorMadness.com     Fun  and  humor  save  the  day….   Tag  advocates   to  amplify!  
  • 69. Excep8onal  vaca8ons     Happiness  rules…   Here  are  your  brand   advocates….  
  • 70. Total  Bank   •  Total  Bank  Social?   •  But  I  did  find  this  when  I  searched  
  • 71. Upfront  Foods  (sharing  tools,  elements  in  place  up  top)  
  • 72. Upfront  Foods   YouTube?    
  • 73. Real  voice,  hashtags,  tag  others.    Behind  the  scenes,  real  company  
  • 74. Upfront  Foods  
  • 75. Upfront  Foods   Images,  engaging  tweets,  rela8onship  building,  tagging,  a  real  voice…  real  deal!  
  • 76. Excellent  use  of  new  TwiQer   image.    Can  also  use  Pinned   posts.   Connect  more.    Promote  less.       Reach  out  to  like  minded   individuals    
  • 77. Cuddledown     Use  more   picture  posts.         Less  Sales   messaging.       Goal  =  connect!   Connect  more.    Promote  less.       Reach  out  to  like  minded   individuals    
  • 78. American  Tin.    Excellent  imagery,  contests,  Pinterest!  
  • 79. Tags,  Comments,  images,  Shares,  Contests.    Provoke  more.    Ask  Ques8ons.  Behind  Scenes      
  • 80. G+  Images,  original  content.    Increase  followers  by  connec8ng  and  promo8ng,  Signals!  
  • 81. Pushing  info.    Connect  with  contractors,  decorators,  etc  to  amplify  message…  
  • 82. Great  vids.    More  behind  scenes.    Brand  people.    How  To!    In  home  vids  
  • 83. Lots  of  White,  more  real  estate  available.    Get  Social  up  top!  
  • 84. Connect  with  groups  (Create  your  own),  health  pros,  diet  groups,  etc  
  • 85. Image  can  be  beQer.    Doesn’t  connect  to  audience.    Engage.    Speak.    Great  posts  though!  
  • 86. Home  Wet  Bar  Blog.    Great  content.    Fun  stuff  for  audience.    BeQer  imagery!      
  • 87. Move  social  Icons  up  (same  with  email)  
  • 88. Great  content,  but  get  people  talking.    Pic  contests.    Behind  scenes,  provoke.  
  • 89. Social  Media  Law    #  4      •  The  exponen8al  search  factor.     – Social  media  increases  your  search  engine   rankings,  and  when  combined  with  your  website   drives  addi8onal  traffic  via  organic  search.   – Google+  is  a  must   – Increases  search  rankings   – Sends  social  signals  back  to  Google   • (you  need  those)  
  • 90. Social  Media  Law  #  5      •  The  new-­‐fangled  customer  service   factor.     – Consumers  choose  their  contact  preferences.       – Brands  not  having  mul8ple  channels  for  customer   service  risk  losing  customers.       – Consumers  expect  instant  gra8fica8on  and  social   media  delivers.  
  • 91. Facebook  as  a  customer  service  tool   •   Sales  and  CS  people  inhabit  our  page   •  Customer  service  is  no  longer   limited  to  the  call  center!!!   •  When  ques8ons  get  asked,  we  answer  ASAP   – Speed  and  agility  in  a  social  media  world   – If  we  don’t  answer  fast  enough,  we  get  grief   – When  issues  come  up  we  must  address  them   with  speed,  agility  and  accuracy,  otherwise  we   will  get  skewered  
  • 92. Social  Media  Law    #  6      •  The  behind  the  scenes  factor.   – People  don’t  buy  from  brands  -­‐  they  buy  from   people.       – Social  media  puts  a  human  face  on  the  faceless   corporate  en8ty.       – The  biggest  opportunity  around  social  media  is  to   allow  people  to  connect  with  your  employees  as   peers.  
  • 93. The  days  of  “big   anonymous  corp.”  are  over!  
  • 94. Bio’s  of   our   employees   bring   customers   closer  to   the   company  
  • 95. Build  involvement  and  trust   Be  Transparent     Go  behind  the   scenes  
  • 96. Bringing  our  customers  closer   Image  done  by  one  of   our  customers  of  our   CEO  Zalmi  Duchman.     He  is  officially  Zman  or   Zuperman  to  our  fans  
  • 97. Again,  we  do  a  lot  of  video  
  • 98. Social  Media  Law    #  7      •  Trust  is  the  new  black.     – The  aforemen8oned  laws  allow  consumers  to   build  or  rebuild  trust  if  done  correctly.       – Social  media  harkens  back  to  the  days  of  the   corner  store  where  consumers  and  brands  had  a   cordial  rela8onship.       – Social  media  builds  rela8onships  over  8me.  
  • 99. Trust?    Our  involvement  devices   •  Delivery  fairies   •  Fearless  FB  leader   •  Overgiving   •  We  let  our  customers  run  and  judge  contests   •  Brand  everybody   •  Make  fun  of  ourselves   •  Have  all  get  involved  in  company   •  Ask  ques8ons,  involve  customers  (bag,  slogans)  
  • 100. Building  Trust  –  Random  Freebies   •  Every  day  we  give  food  away  randomly  on  FB.       •  Other  8mes  we  just  give  it  away  for  no  reason   •  Is  it  expensive?    Sure,  but  the  rewards  are   enormous   – People  are  always  promo8ng  us  to  our  friends   – Another  way  we  seed  the  market  and  drive   posi8ve  reviews    
  • 101. Build  involvement  and  trust  
  • 102. Give  to  get  –  Random  Freebies  
  • 103. Social  Media  Law    #  8      •  The  online  reputa8on  factor.     – Whether  you  like  it  or  not  consumers  are  talking   about  your  brand.       – Social  media  is  the  great  neutralizer.       – It  allows  your  company  to  seek  out  nega8ves  and   turn  them  into  posi8ves  via  reputa8on   management  and  communica8ons.  
  • 104. Rep  is  everything  
  • 105. Social  Media  Law    #  9      •  The  8me  spent  factor.     – Customers  are  not  always  ready  to  buy.       – Social  media’s  eight  other  immutable  laws   prepares  customers  over  8me.    
  • 106. Social  Media  Law  #  9      • Engagement  +  8me  +  trust  =   revenue.     – When  we  run  sales  on  FB  sales  come!   – Use  promo  codes  to  track   – Google  Analy8cs   – Bit.ly  links   – Customers  do  the  selling  for  us.   •  Must  try  this!  
  • 107. Thank  You!  How  to  reach  Jim   jimdirect@aol.com     561-­‐302-­‐1719       Website:  hQp://gilbertdirectmarke8ng.com     Retail  Online  Integra8on  blog: hQp://www.retailonlineintegra8on.com/channel/return-­‐intelligence     Linkedin:  hQp://www.linkedin.com/in/jimwgilbert/     TwiQer:  hQps://twiQer.com/gilbertdirect    

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