1. Learn Email Marketing Basics
Email marketing is a whole new world of promoting business through mails among the potential
customers. There are many customers who may show interest in receiving mails of specific
interest. An e-newsletter is the one that is used for promoting or marketing an organization or
enterprise.
There are several easy ways and techniques to prepare an e-newsletter. The main aim of this
newsletter is to inform a potential customer about an organization. It is used not for
advertisement purposes but targets at building a long term relationship between a customer and
merchant. It helps you in enhancing and strengthening the relationship with a client in an
effective manner. Sending mails once or twice a month helps a marketer to remain in the mind of
a customer. There is a well-known proverb which says “Out of Sight is Out of Mind.” This
means that if you are out of someone’s sight, you remain out of his mind as well. In this
competitive world, marketers try to overcome this situation by promoting their companies in all
sorts of possible methods. It is through articles or newsletters you can stay in touch with a client
and remain in his sight. This helps a client to remember your organization and its products or
services even at the time of purchasing products or services of an enterprise. There are many
email marketing software available in the market that assists a prospective customer to create a
newsletter as desirable. These tools provide a variety of features to a customer for making an
attractive presentation of newsletters and conducting a successful email campaigning. These
tools enable a marketer to send mails to a number of customers on different email-ids. You can
also save a campaign history for future reference. One can also keep a track of the responses of
the customers. In this way, you can derive maximum benefits and revenue out of the mail
campaigning.