Magazines Verses The Internet

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The Internet obviously is the bold new world but what do Magazines actually accomplish?

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Magazines Verses The Internet

  1. 1. How do you reach your best prospects?
  2. 2. MAGAZINES REMAIN THE MOST “RELIABLE” AD ENVIRONMENT Source: MPA
  3. 3. MAGAZINES ARE PERCEIVED AS THE MEDIUM WHERE CONSUMERS ARE MOST “ENGAGED” WITH THE ADS Source: MPA
  4. 4. MAGAZINES ARE PERCEIVED AS THE AD MEDIUM CONSUMERS “TRUST” Source: MPA
  5. 5. Source: MPA IN MAGAZINES, 99% OF RESPONDENTS SAID THEY PAY ATTENTION TO ADS Q. Consumers don’t pay attention to ads in which medium
  6. 6. Source: MPA MAGAZINES ARE THE BEST MEDIUM IN DRIVING ONLINE SEARCHES Q. What medium influences you to start a search for merchandise online? 10 9 8 7 6 5 4 3 2 1 Rank 25% Online Ads 8% Online Communities 6% Blogs 28% Email 30% Radio 33% Face-to-Face 35% Cable TV 42% Newspapers 43% TV/Broadcast 47% Magazines % Influenced By Medium Medium
  7. 7. Source: MPA MAGAZINES ARE A STRONG MEDIUM Time-Compressed “ Catch me if you can” Push Back on Ads Engaged Readers Readers “Opt in” Ads Part of the Experience Magazine Strengths Consumer Dynamics
  8. 8. Q.Which of the following media influence your purchases for Clothing/Accessories? Magazines 79% Internet 37% Television 23% Newspapers 23% Radio 2 % TOWN&COUNTRY CONSUMERS ARE OVERWHELMINGLY INFLUENCED BY MAGAZINES Source: Town&Country Survey of Readers & Affluent Consumers, conducted by FGI

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