Social & Search Symbiosis

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This is a copy of the slides from the Smartcompany Webinar I did in August 2011

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  • Social & Search Symbiosis

    1. 1. Search & SocialHow they fit together 23/08/2011 Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz
    2. 2. SEO MelbourneSEO is Solo ✤ Discovery ✤ Not a social activity ✤ A solo endeavour24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    3. 3. SEO MelbourneSocial is community ✤ engaging ✤ sharing ✤ communicating24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    4. 4. SEO Melbourne“look what I found”✤ Search brings experiences back to the community✤ Good searchers are great community members✤ Discovery of new communities & experiences24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    5. 5. SEO MelbourneNetwork size✤ If no one is at the party, answers are limited✤ People trust search✤ Confirm with community24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    6. 6. SEO MelbourneSEO is dead Mark Twain ✤ “reports of my death are greatly exaggerated..”..over emphasised, overdone, magnified, enlarged, overstated..24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    7. 7. SEO MelbourneSEO is NOT dead ✤ Where there is an algorithm there is SEO24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    8. 8. SEO MelbourneSearch is not just Google ✤ twitter ✤ Forums People use key phrases ✤ Site Search ✤ YouTube24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    9. 9. SEO MelbourneKnow your keywords✤ Vernacular✤ No Jargon✤ Foundation✤ How do people talk about you24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    10. 10. SEO MelbourneCreate✤ Blog✤ Add content to your site✤ Tweet, Youtube & even Facebook✤ Google+✤ Forums✤ Get involved24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    11. 11. SEO MelbourneNo time to /can’t write?✤ Learn✤ Appoint someone✤ Outsource it✤ Hire a brand journo24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    12. 12. SEO MelbourneExceptions to outsourcing✤ Don’t outsource Real Time✤ Twitter✤ Facebook✤ Google+✤ Outsourcing requires approval24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    13. 13. SEO Melbourne Brand or Personal✤ Know your brand voice follow @crust_pizza✤ Follow @NAB @Telstra for customer service brand tweets✤ Blog should be a person IMHO 24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    14. 14. SEO MelbourneUsing Key Phrases✤ Use key phrases Titles & heading✤ Early in the copy✤ Tag it if you can✤ Same applies to webpages24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    15. 15. SEO MelbourneGoogle’s Social Signals✤ Back links✤ Shares stronger than likes✤ Tweet’s life is limited24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    16. 16. SEO Melbourne Social Search Integration✤ If your network shares you’ll see it in search✤ Must be logged into Google✤ Does your customer own a Gmail account? 24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    17. 17. SEO MelbourneGoogle Profile, nurture it well24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    18. 18. SEO MelbourneAuthorship Markup rel=”me”Article Author rel=”author” Bio Article Author Bio24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia 23/08/2011 Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: Youtube.com/jimboot Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    19. 19. SEO MelbourneAuthorship in the SERPs ✤ Increase in Click Through Rates✤ No Login Required To See24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    20. 20. SEO MelbourneAuthorship, the new PageRank?✤ Attribution - content thieves✤ More shares an author gets the better✤ Author-ity24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    21. 21. SEO MelbourneKey Takeaways✤ The more you publish the more chance to rank✤ The more you connect the more referrals✤ Contribute, assist, engage always with key phrases24/08/2011 Prepared By Jim Stewart Stewartmedia.com.au :: Twitter @jimboot :: @stewartmedia Youtube.com/jimboot Facebook.com/melbourneseo :: Google+ Jim.stewartmedia.biz +61 3 8545 5900 copyright ©2011 Stew Art Media Pty Ltd
    22. 22. Our services Clients✤ Search optimistion PPC & Organic✤ Content Production✤ Web development✤ Social Media Strategies 23/08/2011 Jim Stewart stewartmedia.com.au :: twitter @jimboot :: youtube.com/jimboot facebook.com/melbourneseo :: Google+ jim.stewartmedia.biz +61 3 8545 5900 Copyright © 2011 Stew Art Media Pty Ltd

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