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Marketingnow2.Key

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My presentation yesterday at Marketing NOw in Melbourne

My presentation yesterday at Marketing NOw in Melbourne

Published in Business , Technology
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Transcript

  • 1. Marketing Now! Jim Stewart twitter @jimboot Vlog stewartmedia.biz/myvlog/ YouTube http://youtube.com/jimboot CEO Stew Art Media Pty Ltd Marketing Now! 2009
  • 2. Marketing Now! Jim Stewart twitter @jimboot Vlog stewartmedia.biz/myvlog/ YouTube http://youtube.com/jimboot CEO Stew Art Media Pty Ltd Marketing Now! 2009
  • 3. Department of Infrastrucutre MultiMedia Victoria Department of Victorian Communities – Youth Central, Skilled Migration Department of Industry, Innovation and Regional Development Rich media content production A Sensis company Online Crisis Analysis
  • 4. Why Video?
  • 5. My Video Credentials • 1998 Designed & built Net video architecture that delivered 300,000 streams /month
  • 6. My Video Credentials • 1998 Designed & built Net video architecture that delivered 300,000 streams /month • 1998 - 2001 Produced over 150 live webcasts + 1000s of hours of content inc daily Australia’s 1st Interactive Net radio stations news show
  • 7. My Video Credentials • 1998 Designed & built Net video architecture that delivered 300,000 streams /month • 1998 - 2001 Produced over 150 live webcasts + 1000s of hours of content inc daily Australia’s 1st Interactive Net radio stations news show • Video Systems Architect for large scale VOD roll out
  • 8. My Video Credentials • 1998 Designed & built Net video architecture that delivered 300,000 streams /month • 1998 - 2001 Produced over 150 live webcasts + 1000s of hours of content inc daily Australia’s 1st Interactive Net radio stations news show • Video Systems Architect for large scale VOD roll out • Weekly SEO Vlog
  • 9. My Video Credentials • 1998 Designed & built Net video architecture that delivered 300,000 streams /month • 1998 - 2001 Produced over 150 live webcasts + 1000s of hours of content inc daily Australia’s 1st Interactive Net radio stations news show • Video Systems Architect for large scale VOD roll out • Weekly SEO Vlog • Graduate NTDS 1991
  • 10. Why Video? 12 mil Aussies online 3 mil use YouTube YouTube 2nd biggest search engine
  • 11. Why Video? Audio = Personal Branding Builds Trust Video =
  • 12. Why Video? Increases Sales Blendtec increased sales 5 fold after “Will it Blend Series” @dmscott
  • 13. Why Video? Our Experience 2007 = 3 employees 2009 = 12 employees
  • 14. Why Video? Our Experience Employees seek us out $100,000 client found us through YouTube Authority 2007 = 3 employees 2009 = 12 employees
  • 15. Live or Recorded?
  • 16. Live or Recorded? • The Net gives US control
  • 17. Live or Recorded? • The Net gives US control • How many saw Susan Boyle video “live”?
  • 18. Live or Recorded? • The Net gives US control • How many saw Susan Boyle video “live”? • 1 week later on YouTube
  • 19. Live or Recorded? • The Net gives US control • How many saw Susan Boyle video “live”? • 1 week later on YouTube
  • 20. Live or Recorded? • The Net gives US control • How many saw Susan Boyle video “live”? Reasons to go live Interactivity Special time limited offer. Market Sensitivity News • 1 week later on YouTube
  • 21. Dominate the SERPs
  • 22. Video Creation $20 Light it up.... from above! $100 Mic it up
  • 23. Video Creation Flip Vs
  • 24. Video Creation Formats Software WMV, Mov, MP4, M4V, Windows Movie Maker Don’t worry about them iMovie Screenflow Camtasia
  • 25. Video Creation Tell a story - don’t read a script You don’t need a The camera is your script for fables audience
  • 26. Video Creation Tell a story - don’t read a script Know your material You don’t need a The camera is your script for fables audience
  • 27. Video Creation Tell a story - don’t read a script Know your material Have key brain frames You don’t need a The camera is your script for fables audience
  • 28. Video Creation Tell a story - don’t “Try to have a read a script point!” Hey! Look Know your material at this! Have key brain frames You don’t need a The camera is your script for fables audience
  • 29. SEO 101 Know your keywords - Google Insights Get them in your titles Use them in your description Look for related videos
  • 30. Increasing Viewership Text
  • 31. Increasing Viewership Text
  • 32. Increasing Viewership Get involved. Subscribe, comment, befriend, watch Digg your vids, Vodpod Use Youtube Insights TubeMogul, HeySpread
  • 33. Distribution & Syndication TubeMogul Heyspread RSS Feeds!
  • 34. The Future of video
  • 35. The Future of video Geotagging of video
  • 36. This slide has been left blank intentionally