FSB - AGM Talk

Small Business Online Making the web work for small business. deepbluesky.com/slidesJim Morrison - Deep Blue Sky Digital Ltd

Who does ‘Web Design’?

Who does ‘Web Design’?✤ Your friend or neighbour...

Who does ‘Web Design’?✤ Your friend or neighbour...✤ Your PR agency, printer, accountant etc...

Who does ‘Web Design’?✤ Your friend or neighbour...✤ Your PR agency, printer, accountant etc...✤ A freelancer

Who does ‘Web Design’?✤ Your friend or neighbour...✤ Your PR agency, printer, accountant etc...✤ A freelancer✤ A professional digital agency

How do I choose?

How do I choose?✤ Is building website their core competency?

How do I choose?✤ Is building website their core competency?✤ Will I speak directly to the guy doing the work?

How do I choose?✤ Is building website their core competency?✤ Will I speak directly to the guy doing the work?✤ Is there a proven track-record?

How do I choose?✤ Is building website their core competency?✤ Will I speak directly to the guy doing the work?✤ Is there a proven track-record?✤ Will they be around in 1, 3, 5... 10 years time?

What do I need to know?

What do I need to know?✤ 1: Will people ﬁnd my website?

What do I need to know?✤ 1: Will people ﬁnd my website?✤ 2: Will it generate business?

What do I need to know?✤ 1: Will people ﬁnd my website?✤ 2: Will it generate business?✤ 3: Can I keep it up-to-date, add to it & develop it?

What do I need to know?✤ 1: Will people ﬁnd my website?✤ 2: Will it generate business?✤ 3: Can I keep it up-to-date, add to it & develop it?✤ 4: Is it social? Does it need to be?

What do I need to know?✤ 1: Will people ﬁnd my website?✤ 2: Will it generate business?✤ 3: Can I keep it up-to-date, add to it & develop it?✤ 4: Is it social? Does it need to be?✤ 5: Will I be able to measure it’s success?

What do I need to know?✤ 1: Will people ﬁnd my website?✤ 2: Will it generate business?✤ 3: Can I keep it up-to-date, add to it & develop it?✤ 4: Is it social? Does it need to be?✤ 5: Will I be able to measure it’s success?✤ 6: Will it stand the test of time?

Will they find it?

Will they find it?✤ SEO - Is it built properly?

Will they find it?✤ SEO - Is it built properly?✤ SEO - Does anyone else know about it?

Will they find it?✤ SEO - Is it built properly?✤ SEO - Does anyone else know about it?✤ SEO - Are you using the right tools?

Will it be effective?

Will it be effective?✤ Before you start...

Will it be effective?✤ Before you start...✤ Does my designer understand my business?

Will it be effective?✤ Before you start...✤ Does my designer understand my business?✤ Does my designer understand my customers?

Will it be effective?✤ Before you start...✤ Does my designer understand my business?✤ Does my designer understand my customers?✤ ... during production:

Will it be effective?✤ Before you start...✤ Does my designer understand my business?✤ Does my designer understand my customers?✤ ... during production:✤ Does my site really sell me & my business?

Will it be effective?✤ Before you start...✤ Does my designer understand my business?✤ Does my designer understand my customers?✤ ... during production:✤ Does my site really sell me & my business?✤ Could my wife/gran/kid complete a transaction?

Is it fresh?

Is it fresh?✤ Do you need to keep your site up to date? Yes!

Is it fresh?✤ Do you need to keep your site up to date? Yes!✤ What’s the most cost effective way to update?

Is it fresh?✤ Do you need to keep your site up to date? Yes!✤ What’s the most cost effective way to update?✤ Is the CMS I’m being offered is right for me?

Is it fresh?✤ Do you need to keep your site up to date? Yes!✤ What’s the most cost effective way to update?✤ Is the CMS I’m being offered is right for me?✤ Get some examples of possible expansion at the outset.

Am I social?

Am I social?✤ Do I need to engage with Twitter, Facebook etc?

Am I social?✤ Do I need to engage with Twitter, Facebook etc?✤ Are your customers on Twitter or Facebook?

Am I social?✤ Do I need to engage with Twitter, Facebook etc?✤ Are your customers on Twitter or Facebook?✤ Are they susceptible when they’re there?

Am I social?✤ Do I need to engage with Twitter, Facebook etc?✤ Are your customers on Twitter or Facebook?✤ Are they susceptible when they’re there?✤ Does my agency understand social media?

Can I measure it?

Can I measure it?✤ Google Analytics! Free, powerful, necessary

Can I measure it?✤ Google Analytics! Free, powerful, necessary✤ What to look for? Track ‘Goals’ not ‘Hits’

Can I measure it?✤ Google Analytics! Free, powerful, necessary✤ What to look for? Track ‘Goals’ not ‘Hits’✤ Can my agency support me?

Don’t build a monolith..

Don’t build a monolith..✤ Review regularly

Don’t build a monolith..✤ Review regularly✤ Talk to your customers

Don’t build a monolith..✤ Review regularly✤ Talk to your customers✤ Use the right tools:

Don’t build a monolith..✤ Review regularly✤ Talk to your customers✤ Use the right tools: ✤ Google Analytics

Don’t build a monolith..✤ Review regularly✤ Talk to your customers✤ Use the right tools: ✤ Google Analytics ✤ Google Webmaster Central

Don’t build a monolith..✤ Review regularly✤ Talk to your customers✤ Use the right tools: ✤ Google Analytics ✤ Google Webmaster Central✤ Measure change

.. a quick recap!

.. a quick recap!✤ 1: Will people ﬁnd my website?

.. a quick recap!✤ 1: Will people ﬁnd my website?✤ 2: Will it generate business?

.. a quick recap!✤ 1: Will people ﬁnd my website?✤ 2: Will it generate business?✤ 3: Can I keep it up-to-date, add to it & develop it?

.. a quick recap!✤ 1: Will people ﬁnd my website?✤ 2: Will it generate business?✤ 3: Can I keep it up-to-date, add to it & develop it?✤ 4: Is it social? Does it need to be?

.. a quick recap!✤ 1: Will people ﬁnd my website?✤ 2: Will it generate business?✤ 3: Can I keep it up-to-date, add to it & develop it?✤ 4: Is it social? Does it need to be?✤ 5: Will I be able to measure it’s success?

.. a quick recap!✤ 1: Will people ﬁnd my website?✤ 2: Will it generate business?✤ 3: Can I keep it up-to-date, add to it & develop it?✤ 4: Is it social? Does it need to be?✤ 5: Will I be able to measure it’s success?✤ 6: Will it stand the test of time?

Deep Blue Sky deepbluesky.com/slidesJim Morrison - Deep Blue Sky Digital Ltd

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FSB - AGM Talk

by jimbomorrison99 on Nov 29, 2011

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FSB - AGM Talk — Presentation Transcript