FSB - AGM Talk

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  • ASK: Who has a website?\nINTRODUCE: What I’m talking about. \n
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  • Think you found the right person? ** What questions should you be asking?? **\n
  • Think you found the right person? ** What questions should you be asking?? **\n
  • Think you found the right person? ** What questions should you be asking?? **\n
  • Think you found the right person? ** What questions should you be asking?? **\n
  • Think you found the right person? ** What questions should you be asking?? **\n
  • Think you found the right person? ** What questions should you be asking?? **\n
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  • FSB - AGM Talk

    1. 1. Small Business Online Making the web work for small business. deepbluesky.com/slidesJim Morrison - Deep Blue Sky Digital Ltd
    2. 2. Who does ‘Web Design’?
    3. 3. Who does ‘Web Design’?✤ Your friend or neighbour...
    4. 4. Who does ‘Web Design’?✤ Your friend or neighbour...✤ Your PR agency, printer, accountant etc...
    5. 5. Who does ‘Web Design’?✤ Your friend or neighbour...✤ Your PR agency, printer, accountant etc...✤ A freelancer
    6. 6. Who does ‘Web Design’?✤ Your friend or neighbour...✤ Your PR agency, printer, accountant etc...✤ A freelancer✤ A professional digital agency
    7. 7. How do I choose?
    8. 8. How do I choose?✤ Is building website their core competency?
    9. 9. How do I choose?✤ Is building website their core competency?✤ Will I speak directly to the guy doing the work?
    10. 10. How do I choose?✤ Is building website their core competency?✤ Will I speak directly to the guy doing the work?✤ Is there a proven track-record?
    11. 11. How do I choose?✤ Is building website their core competency?✤ Will I speak directly to the guy doing the work?✤ Is there a proven track-record?✤ Will they be around in 1, 3, 5... 10 years time?
    12. 12. What do I need to know?
    13. 13. What do I need to know?✤ 1: Will people find my website?
    14. 14. What do I need to know?✤ 1: Will people find my website?✤ 2: Will it generate business?
    15. 15. What do I need to know?✤ 1: Will people find my website?✤ 2: Will it generate business?✤ 3: Can I keep it up-to-date, add to it & develop it?
    16. 16. What do I need to know?✤ 1: Will people find my website?✤ 2: Will it generate business?✤ 3: Can I keep it up-to-date, add to it & develop it?✤ 4: Is it social? Does it need to be?
    17. 17. What do I need to know?✤ 1: Will people find my website?✤ 2: Will it generate business?✤ 3: Can I keep it up-to-date, add to it & develop it?✤ 4: Is it social? Does it need to be?✤ 5: Will I be able to measure it’s success?
    18. 18. What do I need to know?✤ 1: Will people find my website?✤ 2: Will it generate business?✤ 3: Can I keep it up-to-date, add to it & develop it?✤ 4: Is it social? Does it need to be?✤ 5: Will I be able to measure it’s success?✤ 6: Will it stand the test of time?
    19. 19. Will they find it?
    20. 20. Will they find it?✤ SEO - Is it built properly?
    21. 21. Will they find it?✤ SEO - Is it built properly?✤ SEO - Does anyone else know about it?
    22. 22. Will they find it?✤ SEO - Is it built properly?✤ SEO - Does anyone else know about it?✤ SEO - Are you using the right tools?
    23. 23. Will it be effective?
    24. 24. Will it be effective?✤ Before you start...
    25. 25. Will it be effective?✤ Before you start...✤ Does my designer understand my business?
    26. 26. Will it be effective?✤ Before you start...✤ Does my designer understand my business?✤ Does my designer understand my customers?
    27. 27. Will it be effective?✤ Before you start...✤ Does my designer understand my business?✤ Does my designer understand my customers?✤ ... during production:
    28. 28. Will it be effective?✤ Before you start...✤ Does my designer understand my business?✤ Does my designer understand my customers?✤ ... during production:✤ Does my site really sell me & my business?
    29. 29. Will it be effective?✤ Before you start...✤ Does my designer understand my business?✤ Does my designer understand my customers?✤ ... during production:✤ Does my site really sell me & my business?✤ Could my wife/gran/kid complete a transaction?
    30. 30. Is it fresh?
    31. 31. Is it fresh?✤ Do you need to keep your site up to date? Yes!
    32. 32. Is it fresh?✤ Do you need to keep your site up to date? Yes!✤ What’s the most cost effective way to update?
    33. 33. Is it fresh?✤ Do you need to keep your site up to date? Yes!✤ What’s the most cost effective way to update?✤ Is the CMS I’m being offered is right for me?
    34. 34. Is it fresh?✤ Do you need to keep your site up to date? Yes!✤ What’s the most cost effective way to update?✤ Is the CMS I’m being offered is right for me?✤ Get some examples of possible expansion at the outset.
    35. 35. Am I social?
    36. 36. Am I social?✤ Do I need to engage with Twitter, Facebook etc?
    37. 37. Am I social?✤ Do I need to engage with Twitter, Facebook etc?✤ Are your customers on Twitter or Facebook?
    38. 38. Am I social?✤ Do I need to engage with Twitter, Facebook etc?✤ Are your customers on Twitter or Facebook?✤ Are they susceptible when they’re there?
    39. 39. Am I social?✤ Do I need to engage with Twitter, Facebook etc?✤ Are your customers on Twitter or Facebook?✤ Are they susceptible when they’re there?✤ Does my agency understand social media?
    40. 40. Can I measure it?
    41. 41. Can I measure it?✤ Google Analytics! Free, powerful, necessary
    42. 42. Can I measure it?✤ Google Analytics! Free, powerful, necessary✤ What to look for? Track ‘Goals’ not ‘Hits’
    43. 43. Can I measure it?✤ Google Analytics! Free, powerful, necessary✤ What to look for? Track ‘Goals’ not ‘Hits’✤ Can my agency support me?
    44. 44. Don’t build a monolith..
    45. 45. Don’t build a monolith..✤ Review regularly
    46. 46. Don’t build a monolith..✤ Review regularly✤ Talk to your customers
    47. 47. Don’t build a monolith..✤ Review regularly✤ Talk to your customers✤ Use the right tools:
    48. 48. Don’t build a monolith..✤ Review regularly✤ Talk to your customers✤ Use the right tools: ✤ Google Analytics
    49. 49. Don’t build a monolith..✤ Review regularly✤ Talk to your customers✤ Use the right tools: ✤ Google Analytics ✤ Google Webmaster Central
    50. 50. Don’t build a monolith..✤ Review regularly✤ Talk to your customers✤ Use the right tools: ✤ Google Analytics ✤ Google Webmaster Central✤ Measure change
    51. 51. .. a quick recap!
    52. 52. .. a quick recap!✤ 1: Will people find my website?
    53. 53. .. a quick recap!✤ 1: Will people find my website?✤ 2: Will it generate business?
    54. 54. .. a quick recap!✤ 1: Will people find my website?✤ 2: Will it generate business?✤ 3: Can I keep it up-to-date, add to it & develop it?
    55. 55. .. a quick recap!✤ 1: Will people find my website?✤ 2: Will it generate business?✤ 3: Can I keep it up-to-date, add to it & develop it?✤ 4: Is it social? Does it need to be?
    56. 56. .. a quick recap!✤ 1: Will people find my website?✤ 2: Will it generate business?✤ 3: Can I keep it up-to-date, add to it & develop it?✤ 4: Is it social? Does it need to be?✤ 5: Will I be able to measure it’s success?
    57. 57. .. a quick recap!✤ 1: Will people find my website?✤ 2: Will it generate business?✤ 3: Can I keep it up-to-date, add to it & develop it?✤ 4: Is it social? Does it need to be?✤ 5: Will I be able to measure it’s success?✤ 6: Will it stand the test of time?
    58. 58. Deep Blue Sky deepbluesky.com/slidesJim Morrison - Deep Blue Sky Digital Ltd

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