Online Surgeon Education – 2000  Market Opportunity Business-To-Professional  E-Commerce Health Care Jim Bloedau Informati...
Market Overview <ul><li>Professional Healthcare Education </li></ul><ul><ul><li>$3.5B - Professional Education </li></ul><...
The Market <ul><li>$790M Opportunity </li></ul>
Professional Healthcare* <ul><li>26M healthcare professionals </li></ul><ul><li>707,970 active physicians </li></ul><ul><l...
The Space <ul><li>Surgical Specialties = 153,147 Surgeons </li></ul><ul><ul><ul><li>General 40,448 </li></ul></ul></ul><ul...
Driver <ul><li>Licensure Requirements to increase. </li></ul><ul><ul><li>36 state require 50 CME credits. </li></ul></ul><...
Driver <ul><li>Legislation Forcing Quality & Internet </li></ul><ul><ul><li>Medical Errors Act </li></ul></ul><ul><ul><ul>...
Driver  <ul><li>Physician Adopting The Internet </li></ul><ul><ul><li>89% using Internet in home or office </li></ul></ul>...
Educational Hurtles <ul><li>No Time:  Office based physicians must optimize their revenue generating time. </li></ul><ul><...
Competitive Landscape <ul><li>Traditional Methods: </li></ul><ul><ul><li>Event Driven: costly, inconvenient, single use </...
Our Model <ul><li>Core Proprietary Content </li></ul><ul><ul><li>Tutorials </li></ul></ul><ul><ul><ul><li>Surgical Procedu...
Our Model <ul><li>Promotional </li></ul><ul><ul><li>Sponsorships </li></ul></ul><ul><ul><ul><li>Tutorials & Webcasts </li>...
Our Model <ul><li>E-Commerce </li></ul><ul><ul><li>surgical instrumentation </li></ul></ul><ul><ul><li>business services <...
Financials <ul><li>  Year 1   Year 2  Year 3 </li></ul><ul><li>Revenues </li></ul><ul><li>Tutorials   $  854  $  6,303 $14...
<ul><li>The Company </li></ul><ul><li>Intellectual Property </li></ul><ul><li>CME Management </li></ul><ul><li>Surgical Sp...
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Surgeon Online Education - Market Prospectus Circa 2000 by Jim Bloedau of Information Advantage Group

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Surgeon Online Education - Market Prospectus Circa 2000 by Jim Bloedau of Information Advantage Group

  1. 1. Online Surgeon Education – 2000 Market Opportunity Business-To-Professional E-Commerce Health Care Jim Bloedau Information Advantage Group Raised $6 million in cash and kind
  2. 2. Market Overview <ul><li>Professional Healthcare Education </li></ul><ul><ul><li>$3.5B - Professional Education </li></ul></ul><ul><ul><li>$2.4B - Competency, Regulator, In-service </li></ul></ul><ul><ul><li>$6.0B - Rx detailing </li></ul></ul><ul><ul><li>$1.2B - Rx & Medical Device Events </li></ul></ul><ul><li>$13.1 Billion </li></ul>
  3. 3. The Market <ul><li>$790M Opportunity </li></ul>
  4. 4. Professional Healthcare* <ul><li>26M healthcare professionals </li></ul><ul><li>707,970 active physicians </li></ul><ul><li>153,147 surgical specialists </li></ul><ul><ul><li>22% of total physicians </li></ul></ul><ul><ul><li>76% are office based </li></ul></ul><ul><ul><li>25% of all office based physicians </li></ul></ul><ul><ul><li>* AMA 1998 </li></ul></ul>
  5. 5. The Space <ul><li>Surgical Specialties = 153,147 Surgeons </li></ul><ul><ul><ul><li>General 40,448 </li></ul></ul></ul><ul><ul><ul><li>OB/Gyn 39,512 </li></ul></ul></ul><ul><ul><ul><li>Orthopedics 23,179 </li></ul></ul></ul><ul><ul><ul><li>Ophthalmology 18,035 </li></ul></ul></ul><ul><ul><ul><li>Urology 10,168 </li></ul></ul></ul><ul><ul><ul><li>Otolaryngology 9,255 </li></ul></ul></ul><ul><ul><ul><li>Plastic 8,095 </li></ul></ul></ul><ul><ul><ul><li>Neurology 4,964 </li></ul></ul></ul><ul><ul><ul><li>Colorectal 1,049 </li></ul></ul></ul><ul><ul><ul><li>Thoracic 443 </li></ul></ul></ul>
  6. 6. Driver <ul><li>Licensure Requirements to increase. </li></ul><ul><ul><li>36 state require 50 CME credits. </li></ul></ul><ul><ul><li>Professional Assn. - CME conditional for membership </li></ul></ul><ul><ul><li>Additional credits required for Board Certification </li></ul></ul><ul><ul><li>Time and Place for CME will challenge traditional forms of education. </li></ul></ul>
  7. 7. Driver <ul><li>Legislation Forcing Quality & Internet </li></ul><ul><ul><li>Medical Errors Act </li></ul></ul><ul><ul><ul><li>Will force more CME </li></ul></ul></ul><ul><ul><li>HIPPA - electronic connectivity in healthcare </li></ul></ul><ul><ul><ul><li>Internet is the choice </li></ul></ul></ul><ul><li>Quality and electronic efficiencies are forced by public awareness and legislation. </li></ul>
  8. 8. Driver <ul><li>Physician Adopting The Internet </li></ul><ul><ul><li>89% using Internet in home or office </li></ul></ul><ul><ul><li>Strong informational usage patterns </li></ul></ul><ul><ul><ul><li>59% literature searches </li></ul></ul></ul><ul><ul><ul><li>44% pertinent news </li></ul></ul></ul><ul><ul><ul><li>41% assn. & specialty information </li></ul></ul></ul><ul><ul><ul><li>36% medical education </li></ul></ul></ul><ul><ul><ul><li>35% online journals and books </li></ul></ul></ul><ul><ul><li>Administrative and Clinical Transaction Increasing </li></ul></ul><ul><li>Physicians will leverage the Internet </li></ul>
  9. 9. Educational Hurtles <ul><li>No Time: Office based physicians must optimize their revenue generating time. </li></ul><ul><li>Hidden Costs: CME can cost up to $2100 per hour of credit. </li></ul><ul><li>Convenience: Most education is event driven and not flexible to physician’s time. </li></ul><ul><li>Online: Surgeon education is poorly served. </li></ul>
  10. 10. Competitive Landscape <ul><li>Traditional Methods: </li></ul><ul><ul><li>Event Driven: costly, inconvenient, single use </li></ul></ul><ul><ul><li>Text/Tape/CD: static content, cumbersome, impersonal </li></ul></ul><ul><li>Net Competition: </li></ul><ul><ul><li>abandoned sites, generalist, aggregators, consumer oriented </li></ul></ul><ul><ul><li>education as an adjunct </li></ul></ul>
  11. 11. Our Model <ul><li>Core Proprietary Content </li></ul><ul><ul><li>Tutorials </li></ul></ul><ul><ul><ul><li>Surgical Procedure </li></ul></ul></ul><ul><ul><ul><li>Updates </li></ul></ul></ul><ul><ul><li>Webcasts </li></ul></ul><ul><ul><ul><li>Conferences </li></ul></ul></ul><ul><ul><ul><li>Grand Rounds </li></ul></ul></ul>
  12. 12. Our Model <ul><li>Promotional </li></ul><ul><ul><li>Sponsorships </li></ul></ul><ul><ul><ul><li>Tutorials & Webcasts </li></ul></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><ul><li>Non-intrusive, </li></ul></ul></ul><ul><ul><li>Online Vendor Demos </li></ul></ul><ul><ul><ul><li>detailing </li></ul></ul></ul>
  13. 13. Our Model <ul><li>E-Commerce </li></ul><ul><ul><li>surgical instrumentation </li></ul></ul><ul><ul><li>business services </li></ul></ul><ul><ul><li>office applications and supplies </li></ul></ul>
  14. 14. Financials <ul><li> Year 1 Year 2 Year 3 </li></ul><ul><li>Revenues </li></ul><ul><li>Tutorials $ 854 $ 6,303 $14,388 </li></ul><ul><li>CME $ 588 $ 6,800 $12,700 </li></ul><ul><li>Demo & Ad $ 625 $12,090 $22,737 </li></ul><ul><li>Total Revenues $ 2,067 $25,193 $49,825 </li></ul><ul><li>Expenses </li></ul><ul><li>Cost of Prod. $ 1,670 $ 2,975 $ 3,600 </li></ul><ul><li>SG&A $ 4,129 $ 7,217 $10,942 </li></ul><ul><li>Total Expenses $ 5,799 $10,192 $14,542 </li></ul><ul><li>Pre-tax Inc(loss) ($3,732) $15,001 $35,283 </li></ul>
  15. 15. <ul><li>The Company </li></ul><ul><li>Intellectual Property </li></ul><ul><li>CME Management </li></ul><ul><li>Surgical Specialist Office/Home </li></ul><ul><li>Tutorials </li></ul><ul><li>Best Practice Updates </li></ul><ul><li>CME </li></ul><ul><li>Grand Rounds </li></ul><ul><li>Conferences </li></ul><ul><li>Research Groups </li></ul><ul><li>Patient Education </li></ul><ul><li>Product Demos </li></ul><ul><li>E-commerce </li></ul><ul><li>Patient </li></ul><ul><li>Pre-Op Care </li></ul><ul><li>Procedure Overview </li></ul><ul><li>Post-Op Care </li></ul><ul><li>Trusted Site </li></ul><ul><li>ECommerce </li></ul><ul><li>Commerce Links </li></ul><ul><li>Insurance </li></ul><ul><li>Supplies </li></ul><ul><li>Devices </li></ul><ul><li>Business Services </li></ul>The EduCommerce Solution
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