Internet marketing for small business 2

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Internet marketing for small business 2

  1. 1. +Internet Marketing forSmall Business
  2. 2. +Types of Internet Marketing Organic Search – Includes Search EngineOptimization (SEO) and Search Engine Marketing(SEM). Setting up Google Webmaster Tools and GoogleAnalytics Keyword research Onsite optimization – Best practices for internal pagelinking and keyword density. Offsite optimization – building external backlinks,Social Media Marketing,Video Marketing Pay Per Click Marketing – Primarily GoogleAdwords. Sending traffic to your Landing Pages Ad groups Tips for successful Keyword bidding. Conversion Optimization A/B testing your landing pages Sales Funnels One Call to Action per Landing Page Learn from your users. Feedback Widgets
  3. 3. +Internet Marketing Social Media Marketing Survey of Social Media Platforms http://www.mediabistro.com/alltwitter/files/2012/11/social-networks-snapshot.jpg Claiming your Brand Building a Facebook Business Page Optimizing your Page Finding Fans Using Apps Setting up a Twitter Account Getting Followers Timing your Tweets
  4. 4. +Internet Marketing Managing your Social Media Platforms Hootsuite Sprout Social HubSpot Postling Email Marketing Choosing an online email provider Create a branded email template Setting up a drip campaign Segmenting and creating lists
  5. 5. +Internet Marketing Analytics Setting up Google Analytics Establishing Goals Other tools: SEOMOZ Ahref Raven Tools
  6. 6. +Internet Marketing Content Marketing Creating a Blog Using Social Media to promote your content Guest Posting Social Sharing Mechanisms and Tools Infographics Write about others
  7. 7. +Internet Marketing Content Marketing Creating a Blog Using Social Media to promote your content Guest Posting Social Sharing Mechanisms and Tools Infographics Write about others

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