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Internet marketing for small business

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  • 1. + Internet Marketing for Small Business
  • 2. + Types of Internet Marketing  Organic Search – Includes Search Engine Optimization (SEO) and Search Engine Marketing (SEM).  Setting up Google Webmaster Tools and Google Analytics  Keyword research  Onsite optimization – Best practices for internal page linking and keyword density.  Offsite optimization – building external backlinks, Social Media Marketing, Video Marketing  Pay Per Click Marketing – Primarily Google Adwords.  Sending traffic to your Landing Pages  Ad groups  Tips for successful Keyword bidding.  Conversion Optimization  A/B testing your landing pages  Sales Funnels  One Call to Action per Landing Page  Learn from your users. Feedback Widgets
  • 3. + Internet Marketing  Social Media Marketing  Survey of Social Media Platforms  http://www.mediabistro.com/alltwitter/files/2012/11/social-networks- snapshot.jpg  Claiming your Brand  Building a Facebook Business Page  Optimizing your Page  Finding Fans  Using Apps  Setting up a Twitter Account  Getting Followers  Timing your Tweets
  • 4. + Internet Marketing  Managing your Social Media Platforms  Hootsuite  Sprout Social  HubSpot  Postling  Email Marketing  Choosing an online email provider  Create a branded email template  Setting up a drip campaign  Segmenting and creating lists
  • 5. + Internet Marketing  Lead Generation  Feedburner Status  Possible Feedburner replacements  Answering questions to develop leads  Yahoo Answers  Quora  Linkedin
  • 6. + Internet Marketing  Analytics  Setting up Google Analytics  Establishing Goals  Other tools:  SEOMOZ  Ahref  Raven Tools
  • 7. + Internet Marketing  Content Marketing  Creating a Blog  Using Social Media to promote your content  Guest Posting  Social Sharing Mechanisms and Tools  Infographics  Write about others

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