With Google so keen to cut
down on webspam, where does
SEO go from here?
Blog Networks & Poorly
Executed Guest Blogs
With blog networks, each blog hascontent with aconstant
ratio of wordsto links. It postsexternally to arandom
sitesmultipletimes, and with alot of "inorganic" anchor
text for commercially valuableterms.
Most of usseeguest blogging asawhite-hat tactic, but a
backlink profilefilled with low-quality guest postslooks
remarkably similar to theprofileof asiteusing automated
Article Marketing Spam
Most articlesaremadefor thesolepurposeof getting a
link, and essentially all followed linksareself-generated
rather than endorsements. Googlehasaccordingly made
articlelinkscount for very little, and hashammered article
sitesfor their low-quality content.
Despitetheir prevalence, thesesitesdon't do much for
rankings. Linkswith no weight comein, and linkswith no
impact go out. They persist becausewith adecent free
template, clientscan beshown alink on apagethat doesn't
lo o k bad. Googledoesn't need to do much to weed these
out, becausethey'realready doing nothing.
(Paid) Site-Wide Links
Penguin slammed anumber of siteswith ahigh proportion
of site-wide(footer) linksthat many would not have
Paid Links in Content
If one buyer that you have no relationship with buys
links recklessly, the scrutiny can trickle down through
the sites they're buying from and eventually back to
Low-Quality Press Release
Low-quality syndication serviceswill send almost
anything through to any sitethat will takeit. You'll end
up with abunch of links, but not many that get indexed,
and even fewer that get counted.
It appearsthat Googlebegan deindexing low-quality
directories. Theeffect seemssmall so far - perhaps
testifying to their minimal impact on improving rankings
in thefirst place.
& Sharing Sites
Linksfrom themajority of social bookmarking sites
carry no value. Pointing adozen of them at apagemight
not even beenough to get thepagecrawled.
Forum spam may never die, though it isalready dead.
Forumsthat can't managethespam quickly turn into a
cesspool of garbled phrasesand anchor text links.
Can’t find a way yet?
Stop doing the
old school SEO
strategies and be
an AUTHORITY of
For a site to be successful they need
to become an authority within the
topic they expect to rank for.
Structured Data / Rich
Be an influencer!
Write quality content that gets Social Signals (pluses and
Attract natural links to the content.
Encourage engagement and sharing on the site.
Build up your ‘PageRank’ for quality signals.
Attract mentions/links from other influencers.
Build up your relationships within your Circles.
Take a ‘PR’ approach to website promotion (get
mentioned for natural reasons).
Develop a content strategy that generates engagement
and regular interactions (earned media as opposed to paid).