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Maximising your affiliate payouts - Pubcon 2011 - Jim Banks
 

Maximising your affiliate payouts - Pubcon 2011 - Jim Banks

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    Maximising your affiliate payouts - Pubcon 2011 - Jim Banks Maximising your affiliate payouts - Pubcon 2011 - Jim Banks Presentation Transcript

    • Maximizing Your Affiliate Payouts Presented by: Jim Banks VP Operations, RevenueWire @jimbanks
    • Agenda
      • Definitions
      • What you need
      • Why you need it
      • 5 steps to high payouts
      @jimbanks
    • Definitions
      • Merchants
          • Aim – To get as many affiliates running a program and sending as much traffic, with the smallest amount of money possible paid out
          • Objective – To screw affiliates
      @jimbanks
    • Definitions
      • Affiliates
        • Aim – To send as much traffic as possible in the cheapest way to get the most money
        • Objective – To screw merchants
      @jimbanks
    • Definitions
      • Network
        • Aim – To act as the go between, an online arbitration service
        • Objective – To protect the merchants from the affiliates and to protect the affiliates from the merchant
      @jimbanks
    • You only get one chance to make a first impression @jimbanks
    • What you need
      • To be taken seriously
      • Business cards
      • “Corporate” or “marketing” web site
      • Testimonials of happy networks, merchants you work with
      • References
      • Clean data to sign up with
      @jimbanks
    • Suggestions
      • Appear to be bigger than you are
      • LLC
      • “Brand” identity
      • Co-op
      @jimbanks
    • Why do I need it?
      • Merchants are unlikely to know you
      • Merchants give networks specific “rules” to recruit by
        • Geographic, Size, Longevity
      • There is every likelihood out of the gates most affiliates would fail criteria
      • More closed programs now than ever
      @jimbanks
    • Why else?
      • RFP, tenders for “special” entry
      • Get acquired
      • Professionalism in industry will encourage bigger brands
      @jimbanks
    • 5 steps to high payouts
      • Share your information, methodology and ideas. You can trust
      • The OLIVER approach – ask for more
      • Learn to negotiate
      • Select your merchants wisely
      • Select your networks wisely
      @jimbanks
    • The Bump
      • Conditional increase
        • Volume driven
        • More money
          • More per sale/lead
          • Faster payout
        • Better perks
          • White labels
          • Brand bidding
          • Landing pages
    • One more thing……
      • High payouts vs. fast payouts?
      • Quick buck vs. longevity?
      • Seasonal vs. evergreen?
      @jimbanks
    • My gift to you
      • $100 million in PPC traffic, half as an affiliate marketer
      • Shoot me an email to [email_address] or come and give me business card
      • Research : X vertical market
      • As many money words in database as I have