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Anatomy of Our 'Viral' Wedding Proposal
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Anatomy of Our 'Viral' Wedding Proposal

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I created a website ( http://JulieWillYouMarry.me ) to propose to my girlfriend Julie in July 2011 and after it making it to the front page of reddit… it became somewhat of an internet sensation. …

I created a website ( http://JulieWillYouMarry.me ) to propose to my girlfriend Julie in July 2011 and after it making it to the front page of reddit… it became somewhat of an internet sensation. This slide show discusses some of the reasons it might have spread so far.

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  • 1. Anatomy of a ‘viral’ proposal. I by @jimbabb
  • 2. A digital love story. MEM Y GI RL FR IE ND FIANCÉ, JULIE
  • 3. We met online through a dating site’s algorithm. After two years of dating, I decided I would pop the question.but how to do it?
  • 4. We met online, so I proposed online. http://JulieWillYouMarry.me IT’S STILL UP, CHECK IT OUT!
  • 5. Moments from our past andpresent were combined withour hopes for the future.
  • 6. With the help of aamazing illustrator,the story came to life. ALY MADE THIS!
  • 7. Did I mention thatrecorded her reaction? She never once picked her nose!
  • 8. My intention was not justto propose, but to create anartifact to share withfamily and friends. Between 200-500 people
  • 9. However, my mom wasn’tthe only one to see it. 302,457 VISITORS IN ONE WEEK 167 COUNTRIES REPRESENTED Big numbers were just the tip of the iceberg.
  • 10. 375025001250Friday Saturday Sunday Monday Tuesday Wednesday Thursday Social ignited the traffic and burned strong throughout. Social Aggregation fanned the flamed. News was hot, but was also late. Blogs burned cool and niche.
  • 11. Both Social and Social Aggregationrequired active participation and sharing.Which raises the question, why would peoples share our proposal site?
  • 12. “The more we share,the more we have.” LEONARD NIMOY
  • 13. }To s t r e n g t h e n our bond To gi ve me s ta tus Why People Share ADAPTED FROM THE RESEARCH OF HENRY JENKINS, JOSHUA GREEN, ET AL. To d e fi neour col l e c ti ve ide n ti ty
  • 14. To s t r e n g t h e n our bond To gi ve me s ta tus OU R F R IEN DS SHA R ED TO C ELEB R A TE A N D A C KN OW LEDGE U S. To d e fi neour col l e c ti ve ide n ti ty
  • 15. To s t r e n g t h e n our bond To gi ve me s ta tus OTHER S SHA R ED TO SHOW THEIR IN TELLIGEN C E, A N D M Y LA C K OF G E E K S OP H IS T IC A T ION . To d e fi neour col l e c ti ve ide n ti ty
  • 16. To s t r e n g t h e n our bond To gi ve me s ta tus To d e fi neour col l e c ti ve GROUPS SHARED AND RE-SHARED AS A WAY TO ide n ti ty D EF IN E TH EIR P ASSIONS A ND C OMMU N ITY .
  • 17. Since the site was honest, authenticand transparent, it allowed others tosculpt their own meaning throughhow they shared.but let’s ask Julie. Does she buy it?
  • 18. “Nah, people probably shared it just because we are so ridiculously good looking.” “Good point, Julie.”
  • 19. Happily Ever After, etc...by @jimbabbillustrations by aly bellissimodata thanks to @vladimirpick