The Record Business is Dead, Long Live the Music Business

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Full title: The Record Business is Dead, Long Live the Music Business: Music Consumption & Distribution in the Digital Age. My presentation at the Electronic Music Conference & Audio Expo (EMEX 2013) on July 5, 2013. In which we look at Digital Music distribution from a Philippine perspective.

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The Record Business is Dead, Long Live the Music Business

  1. The Record Business is dead, long live the Music Business Presented  by  Jim  Ayson,  PhilMusic.com   07.05.2013  /  Electronic  Music  Conference  &  Audio  Expo  –  EMEX  2013   Music Consumption and Distribution in the Digital Age
  2. The Record Business is dead, long live the Music Business Presented  by  Jim  Ayson,  PhilMusic.com   07.05.2013  /  Electronic  Music  Conference  &  Audio  Expo  –  EMEX  2013   Music Consumption and Distribution in the Digital Age
  3. Some  Stuff  About  Me   Where  to  find  me:     TwiKer  &  Instagram  @jimayson   Facebook.com/jimayson   GooglePlus:  +JimAyson     Founder,  “head  honcho”,  provocateur,  etc   The  “Day  Gig”:     Partnerships  Management   Smart  Developer  Network  (Smart  DevNet)    
  4. Standard  Disclaimer   •  Images  for  this  presenta]on  were  copied  from  the   web.  No  copyright  infringement  was  intended.  
  5. Download  this!   Download  or  view  this   presenta]on  online  at:     hKp://slideshare.net/jimayson  
  6. Our  Agenda  for  the  next  45  mins   •  PhilMusic.com   •  Internet  Ages   •  Philippine  Internet  Stats   •  The  death  of  physical  media   •  Digital  music  distribu]on  in  the  PH   •  Advice  for  the  PH  Music  Biz   •  Deal  With  It  
  7. PhilMusic.com   •  Domain  registered  in   Dec  1996  (16  years!)   •  Now  a  community  of   hard  core  musicians   and  music  industry   types     •  1,923,645  Posts  in   86,320  Topics  by   75,738  Members   •  2.1M  page  views/ month  
  8. Join  us!   •  FORUM:     talk.philmusic.com   •  Facebook  Page:   facebook.com/philmusic.dotcom   •  Facebook  Discussion  Group:   facebook.com/groups/philmusic   •  TwiKer:   twiHer.com/philmusic  
  9. By  the  way  we’re  having  an  EMEX  Party!  
  10. The  Internet  Eras   Web  1.0  (1994)   • The  Sta]c  Web   • Yahoo,  Hotmail,   Google,  eBay,   Newspaper  sites   Web  2.0  (2004)   • The  Social  Web   • Friendster,   Facebook,  TwiKer,   YouTube   Web  3.0?  (2011)   • The  Mobile  Era   • Instagram,   Foursquare,   Whatsapp,  Viber,   LINE,  Vine,  Waze,   Flipboard,  Shazam,   Soundhound,   Kindle  
  11. The  Mobile  Era  
  12. The  Internet  in  the  Philippines:  General  Stats  
  13. Over  33%  of  Filipinos  are  on  the   Internet  (home,  work,  internet  café,   mobile)  –  around  33M    
  14. 93%  of  online   Filipinos  are   on  Facebook   (around  30M)   Source:     Socialbakers.com  
  15. 10M  Filipinos  on  TwiKer   Source:  Semiocast  
  16. Mobile  Penetra]on  rate  –  106%   102.3M  mobile  subscribers     PriceWaterhouse  Coopers  
  17. Smartphones  –  just  about  20%  of  the   mobile  base  but  growing  fast.    
  18. Remember  the   Walkman?  
  19. The  Smartphone  is  the  new  Walkman  
  20. Digital  Music  is  changing  the  Music   Industry  
  21. Digital  Music  milestones   •  Napster  popularized  music  downloads  (free)   •  iTunes  popularized  paid  downloads   •  Streaming  music  pushed  by  SpoKfy,  Pandora,  Rdio   •  YouTube  changed  music  discovery  
  22. Irrelevant  or  fast  becoming  irrelevant   •  Record  Stores   •  Broadcast  Radio  for   music  discovery     •  Music  Television     •  CDs  and  Physical   Media  
  23. R.I.P.  Tower  Records  
  24. Where  are  we  now  in   2013?  
  25. Digital  is  replacing  Record  stores,   Radio,  MTV,  CD  Stores   •  iTunes  –  killed  Tower  Records,   Virgin  Records,  HMV  etc   •  Youtube  –  becoming  more   important  for  music  discovery   than  radio  and  music  television   •  CDs  –  replaced  by  downloads   (legit  or  illegal)     •  Music  Promo]on  –  via  Social   Media  (Facebook,  TwiKer,   YouTube),  Blogs   •  Plasorms-­‐  Bandcamp,  Tunecore  
  26. Bandcamp.com  –  DIY  band  promo]on  and  distribu]on   plasorm  
  27. Tunecore.com  –  digital  representa]on.  The  new  label?    
  28. YouTube  creates  the  hits  
  29. YouTube  creates  the  stars  
  30. And  so  does   Instagram  
  31. Consump]on  is   mainly  digital   and   increasingly   mobile  
  32. Music  Distribu]on  is  Digital  or  Online   •  Free  distribu]on  (YouTube,  Soundcloud)   •  Paid  downloads  (iTunes,  other  stores)   •  Streaming  Mobile  Services  (Deezer,  Spo]fy)   •  Sale  of  Physical  Media  via  online  channels  (band   sites,  Amazon)  
  33. What’s  happening  In  the  PH…   •  Promo]on  via  Social  Media  –  so  many   op]ons  for  DIY  promo]on   •  YouTube  Channels  –  are  very  important   •  Digital  Distribu]on  Channels  are   emerging   •  Streaming  is  here!   •  Telco  Music  Value  Added  Services  (VAS)  
  34. PNE  has  2.9M  Facebook  likes  
  35. Wolfgang:  Indie  Ar]st  promo]on  
  36. FuseBoxx:  indie  prog-­‐rock  
  37. Fuseboxx  on  YouTube  
  38. Ely  Buendia  on  TwiKer  
  39. Lee  Grane   (indie  ar]st  on   The  Voice)       From  50  twiKer   followers  to  13,106  
  40. iTunes  has  a  huge  OPM  catalog   …  and  you  don’t  need  a  major  label  to  get  on  it!   Screen  cap:  Up  Dharma  Down  catalog  on  iTunes  
  41. OPM2GO.com  
  42. MyMusicStore.com.ph  
  43. Singles  
  44. Albums  
  45. Indiepinoy.com  –  Indie  digital  music  distribu]on   via  mobile  telco  and  handset  partnerships  
  46. Ndfy  –  indie  ar]st  discovery  
  47. Amplify.ph  –  ad  supported  indie  music  discovery  
  48. Telco  distribu]on:  SMART  Music  content  
  49. Deezer  (streaming)  –  now  available  in  the  PH  
  50. PH  Mone]za]on  Challenges   •  Pinoys  don’t  use  credit   cards  (only  3%   penetra]on)   •  PH  condi]ons  force  new   forms  of  e-­‐payment   (mobile  payment,  ATM,   prepaid  cards)  
  51. E-­‐Payment,  Philippine  style   MyMusicStore.com.ph  
  52. OPM2GO  Prepaid  cards  for  the  masa  market   Available  in  SM   Available  in  Na]onal  
  53. OPM2GO  at  EMEX  
  54. Some  ]ps!  
  55. Some  ]ps  for  Ar]sts   •  Ques]on  the  need  for  a  label.     •  Sell  direct  via  digital  distribu]on.     •  Digital  Piracy  is  mainstream,  so  use  it  for   promo]on   •  Acts  Earn  by  playing  live   •  Learn  to  mone]ze  through  your  online   fanbase   – Web   – Social  media  
  56. Some  ]ps  for  Music  Startups   •  Mone]ze  thru  transac]ons  –  real  payments   (purchase  or  subscrip]on.)     •  Online  Adver]sing  is  not  a  stable  source  of   revenue  in  the  PH.   •   Explore  payment  beyond  credit  cards   – Mobile  operator  charging   – Prepaid  cards   – ATM  networks  
  57. Final  words  of  advice   for  all  
  58. Digital  is  Here.   There’s  No  Turning   Back.  
  59. The  Genie  is  Out  of  the  BoKle.  
  60. The  Internet  has  changed   everything.  
  61. Deal  with  it.  
  62. Learn  the  New  Tools  for  the   New  Age.  
  63. Master  Them  and  Conquer  Them.  
  64. End   Download  this  presenta]on  at:   hKp://slideshare.net/jimayson  

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