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Social Media Updates
 

Social Media Updates

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A presentation I made recently on what's new in the social media world - might be useful to others

A presentation I made recently on what's new in the social media world - might be useful to others

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    Social Media Updates Social Media Updates Presentation Transcript

    • What’s New in Social Media? Plus: Mobile Trends Presented by Jim Ayson Platforms & Internet Services / VADS-WCD SMART Customer Care Strat Plan Session / 01.07.2010
    • What is Web 2.0 and Social Media?
    • Web 2.0 is the web today ‣ Web 1.0 was pre- defined content, usually from professional publishers. One way. ‣ Web 2.0 refers to user-generated content, and the platforms for making this happen. Two way.
    • Web 2.0: User Generated Content ‣ Video: YouTube, Vimeo ‣ Photos: Flickr, Photobucket, Multiply ‣ Words: Blogging (Blogger, Wordpress) ‣ Status Messages: Twitter, Plurk ‣ Social Interaction: Facebook, Frendster, Linked In, Bebo
    • Source: What the F**k is Social Media - Marta Kagan
    • Not just social networking! Covers anything user-generated (Web 2.0) shared with many people Source: 2008 McCann-Universal Wave3 Study
    • Social Media today is everywhere!
    • Source: What the F**k is Social Media - Marta Kagan
    • Source: What the F**k is Social Media - Marta Kagan
    • Source: What the F**k is Social Media - Marta Kagan
    • Source: What the F**k is Social Media - Marta Kagan
    • Source: What the F**k is Social Media - Marta Kagan
    • Source: What the F**k is Social Media - Marta Kagan
    • Source: What the F**k is Social Media - Marta Kagan
    • Social Media Categories
    • Social Networks
    • Blogs
    • PhotoBlogs
    • VideoBlogs “Happy Slip” by Christine Gambito
    • Corporate Blogging
    • MicroBlogs Twitter, Plurk, Tumblr, Posterous, Yahoo Meme
    • Location-Based Social Networking
    • Mobile Social Networking • You can now update your social media sites via mobile (text, graphics, status updates) • You can update text from a phone,as well as photos and videos, and upload it via the mobile internet • SMART ad campaign highlighting mobile social media (show video)
    • Social Media in the Philippines
    • Filipinos are leading social media users
    • 83.1% of Philippine Internet Users belong to a social network. 2008 McCann-Universal Wave3 Study
    • 90.3% of Filipino Internet users READ blogs... But just 65.8% of Filpino Internet users have tried to start a blog 2008 McCann-Universal Wave3 Study
    • Facebook Facts ‣ #1 Social Networking Site in the World • Founded in 2004 • 300 Million Users Worldwide ‣ #1 Website and #1 Social Network in the Philippines (Alexa, Nov 2009) ‣ Philippine Stats: • 7.4 M active users/month • 5.8 B page views/month • 230 M visits/month • 31 Ave. visits per user per month • 35 minutes ave. time per visit
    • Twitter Facts ‣ Most influential “micro-blogging” network • 58 Million global users • Founded in 2006 ‣ Ranked #13 website in the Philippines • Estimated 1.1 Million PH users (Oct 2008) • 66 Million pageviews/month • 7.6 M ave visits per user/month • 13:30 minutes per visit
    • Google Trends: 2009 Philippine site traffic of Facebook, Friendster, Multiply
    • Social Media in the PH: Very Influential ‣ Used to be for geeks, but is now considered mainstream among Philippine internet users. ‣ No longer just for individuals. ‣ Facebook and Twitter accounts are now used by Media organizations, celebrities, politicians, advocacy groups, brands, and corporations.
    • Sometimes Facebook can be a little too influential.
    • Mobile Trends worth watching
    • Unlimited surfing per mobile site
    • Unlimited Mobile Internet Plans
    • Unlimited Blackberry Messaging
    • Social Media widgets in Mobile
    • Google Android
    • Android • SMART is the exclusive dealer of HTC Magic, first Android phone launched in the Philippines • Android supported by HTC, Samsung, Motorola, Chinese and Korean manufacturers • Open platform allows easy application development • SMART & Conexus supported an Android Developer Contest/Program
    • Thank You :-)