Social Media Updates

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A presentation I made recently on what's new in the social media world - might be useful to others

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  • Check out the Philippines' first location-based social networking site - http://aloo.ph
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Social Media Updates

  1. 1. What’s New in Social Media? Plus: Mobile Trends Presented by Jim Ayson Platforms & Internet Services / VADS-WCD SMART Customer Care Strat Plan Session / 01.07.2010
  2. 2. What is Web 2.0 and Social Media?
  3. 3. Web 2.0 is the web today ‣ Web 1.0 was pre- defined content, usually from professional publishers. One way. ‣ Web 2.0 refers to user-generated content, and the platforms for making this happen. Two way.
  4. 4. Web 2.0: User Generated Content ‣ Video: YouTube, Vimeo ‣ Photos: Flickr, Photobucket, Multiply ‣ Words: Blogging (Blogger, Wordpress) ‣ Status Messages: Twitter, Plurk ‣ Social Interaction: Facebook, Frendster, Linked In, Bebo
  5. 5. Source: What the F**k is Social Media - Marta Kagan
  6. 6. Not just social networking! Covers anything user-generated (Web 2.0) shared with many people Source: 2008 McCann-Universal Wave3 Study
  7. 7. Social Media today is everywhere!
  8. 8. Source: What the F**k is Social Media - Marta Kagan
  9. 9. Source: What the F**k is Social Media - Marta Kagan
  10. 10. Source: What the F**k is Social Media - Marta Kagan
  11. 11. Source: What the F**k is Social Media - Marta Kagan
  12. 12. Source: What the F**k is Social Media - Marta Kagan
  13. 13. Source: What the F**k is Social Media - Marta Kagan
  14. 14. Source: What the F**k is Social Media - Marta Kagan
  15. 15. Social Media Categories
  16. 16. Social Networks
  17. 17. Blogs
  18. 18. PhotoBlogs
  19. 19. VideoBlogs “Happy Slip” by Christine Gambito
  20. 20. Corporate Blogging
  21. 21. MicroBlogs Twitter, Plurk, Tumblr, Posterous, Yahoo Meme
  22. 22. Location-Based Social Networking
  23. 23. Mobile Social Networking • You can now update your social media sites via mobile (text, graphics, status updates) • You can update text from a phone,as well as photos and videos, and upload it via the mobile internet • SMART ad campaign highlighting mobile social media (show video)
  24. 24. Social Media in the Philippines
  25. 25. Filipinos are leading social media users
  26. 26. 83.1% of Philippine Internet Users belong to a social network. 2008 McCann-Universal Wave3 Study
  27. 27. 90.3% of Filipino Internet users READ blogs... But just 65.8% of Filpino Internet users have tried to start a blog 2008 McCann-Universal Wave3 Study
  28. 28. Facebook Facts ‣ #1 Social Networking Site in the World • Founded in 2004 • 300 Million Users Worldwide ‣ #1 Website and #1 Social Network in the Philippines (Alexa, Nov 2009) ‣ Philippine Stats: • 7.4 M active users/month • 5.8 B page views/month • 230 M visits/month • 31 Ave. visits per user per month • 35 minutes ave. time per visit
  29. 29. Twitter Facts ‣ Most influential “micro-blogging” network • 58 Million global users • Founded in 2006 ‣ Ranked #13 website in the Philippines • Estimated 1.1 Million PH users (Oct 2008) • 66 Million pageviews/month • 7.6 M ave visits per user/month • 13:30 minutes per visit
  30. 30. Google Trends: 2009 Philippine site traffic of Facebook, Friendster, Multiply
  31. 31. Social Media in the PH: Very Influential ‣ Used to be for geeks, but is now considered mainstream among Philippine internet users. ‣ No longer just for individuals. ‣ Facebook and Twitter accounts are now used by Media organizations, celebrities, politicians, advocacy groups, brands, and corporations.
  32. 32. Sometimes Facebook can be a little too influential.
  33. 33. Mobile Trends worth watching
  34. 34. Unlimited surfing per mobile site
  35. 35. Unlimited Mobile Internet Plans
  36. 36. Unlimited Blackberry Messaging
  37. 37. Social Media widgets in Mobile
  38. 38. Google Android
  39. 39. Android • SMART is the exclusive dealer of HTC Magic, first Android phone launched in the Philippines • Android supported by HTC, Samsung, Motorola, Chinese and Korean manufacturers • Open platform allows easy application development • SMART & Conexus supported an Android Developer Contest/Program
  40. 40. Thank You :-)

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