Presentation at IdeaSpace Ateneo - 05.02.2012

1. the mobile apps ecosystem
presented by jim ayson
smart developer network
06.02.2012 / ideaspace ateneo
version 1.2
Slide 1

2. About the speaker
Jim Ayson heads the Partner Management team
at Smart. This covers technology partners, content
providers and the developer community.
Questions?
Twitter: @jimayson
Facebook: facebook.com/jimayson
Google+: +JimAyson
Download the slides: Slideshare.net/jimayson
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3. My workmail:
jdayson@smart.com.ph
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4. Our 20 minute presentation
And a 10 minute Q&A Slide 4

5. Some Disclaimers
Slide 5

6. The images in this presentation are all taken from web
sources. Copyrights belong to the owners of the
images.
Slide 6

7. Agenda
• The Post-PC world and the
move to smartphones
• What is an “App”
• The app economy
• The app ecosystem
• The mobile operator’s view
• The app ecosystem in the
Philippines
• Q&A (10 mins)
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8. The Post-PC World
Slide 8

9. The PC World of the 80s and 90s
PC’s, MS Windows, Office, desktop browsers
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10. The Post-PC World is mobile
Smartphones / Tablets / Apps
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11. Source: State of the Internet 2012, Mary Meeker
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12. Source: Mary Meeker,
Mobile devices surpassed PCs in 2010 Kleiner Perkins
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13. Mobile apps usage vs web consumption
Slide 13

14. Source: KPCB Internet Trends 2012 Slide 14

15. “We are in the post Web 2.0 era” - Forbes
Web 1.0
• Companies founded in 1994-2001. Portals and Search
engines - Yahoo, Google, Amazon, AOL, eBay
Web 2.0
• The Social Web – Facebook, LinkedIn, Groupon
Mobile
• 2010 to the present. The App is mainly mobile: Instagram,
Foursquare, Path
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16. the net today is Mobile
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17. The mobile app ecosystem
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18. Defined by Apple
• iPhone in 2007 (modern smartphone)
• iPad in 2010 (the modern tablet computer)
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19. Apple defined the eco-system
hardware apps app store
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20. Apps Developers
They are crucial to the eco-system!
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21. Other smartphone platforms
android windows phone 7 blackberry nokia belle (formerly symbian)
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22. Apps moved consumer preference
towards apps instead of browsing
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23. What is a mobile app today?
• Can be a native app
(iOS, Android, Java)
• Can be a web app
(HTML5)
• Can be developed via
HTML5 and
converted to a web
widget running
through a widget
runtime (wrt).
• Developed in HTML5
and run as an app via
a wrapper like
Phonegap.
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24. The App Economy
Apps are the new
face of the internet
(complementing, and
sometimes replacing
the web)
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25. Foursquare Instagram
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26. Twitter app: Tweetcaster Facebook mobile Slide 26

27. More than 25 Billion apps downloaded
from the Apple app store
Inventory of almost 600,000 apps on Apple
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28. More than 13 Billion apps downloads from
Android Market
450,000 apps, 1 Billion downloads a month Slide 28

29. Apple App sales
• Revenues of
$5.71B since
2008.
• Paid over $4B to
developers.
• Apple keeps 30%
revenue share,
Developers keep
70%
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30. How the Apps
make money
• Business Models:
– Paid downloads
– Free but advertiser
supported
– Free but contains
in-app payments
and subscriptions
– Revenue share with
app store owner
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31. Temple
Run
Store
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32. The Mobile Operator’s View
• Apps are important
because they drive
mobile internet
usage.
• More Usage =
Revenue
• Mobile operators
(like SMART) are
trying to become
part of the app
ecosystem
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33. AT&T App store
AT&T Apps Center
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34. SMART App Store appsmart.smart.com.ph
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35. The App Ecosystem + Mobile Operator
Handsets
Customers Apps
Operator App Store
Developers
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36. Mobile Operators as part of the app
ecosystem
Operator billing (payment for apps and items through load)
Revenue Share with
APIs and tools for developers developers
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37. Mobile operator app ecosystem
Developer Community Programs Operator run app store
Promotes local apps,
Allows in-app charging
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38. Slide 38

39. Slide 39

40. Slide 40

41. SMART in the app ecosystem
• APIs and tools for apps
developers
• Developer program (SMART
DevNet)
• Operator billing (apps
payments through load)
• SMART App Store
• Cooperation with international
telcos through WAC and GSMA
• Assisting technopreneurs
through the IdeaSpace
Foundation
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42. SMART DevNet Videos
TopApp, iCare, Shoephoric
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43. IdeaSpace
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44. Slide 44

45. Suggested
Reading
• Steve Jobs
by Walter
Isaacson
Slide 45

46. Suggested
Reading
• The Mobile
Developer’s Guide
to the Galaxy
free PDF download
from
wipconnector.com
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47. Slide 47

48. Mary Meeker’s
2012 Internet Trends
Report
(downloadable PDF)
http://www.kpcb.com/insig
hts/2012-internet-trends
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49. Smart Developer Network
• Twitter: @smartdevnet
• E-mail: appspartner@smart.com.ph
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50. End / Q&A
slideshare.net/jimayson
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