Hardcore Twitter

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  • + jimayson jim ayson 1 month ago
    Hi Francis - the PDF is already posted here! That is the prezo as far as I’m concerned ! :) No other doc exists, typically we just riff off the slides being shown on the screen.
  • + guestd2e60e Francis Dayrit 1 month ago
    jim, just reading your slides game me tons of info. i’m internet connected but not yet socially media infected. have a few things i want to try my hand at. i wish i could read your talk if you have a copy of it.
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Hardcore Twitter - Presentation Transcript

  1. Using Twitter in Your Social Media Strategy Presented by Jim Ayson, PhilMusic.com SEMCON 2009 / October 1, 2009 Hotel Inter-Continental, Makati Friday, October 2, 2009
  2. Agenda ‣ Recap: The Twitter Backstory ‣ Twitter in the Philippines and around the world ‣ A Twitter Strategy ‣ Power Twitter Tools and Techniques ‣ Case Studies Friday, October 2, 2009
  3. Who’s on Twitter? Friday, October 2, 2009
  4. I’m on Twitter. If you have any questions and you can tweet now, send me a message addressed to: @jimayson Friday, October 2, 2009
  5. The Twitter Backstory Friday, October 2, 2009
  6. What is Twitter? ‣ Many things to many people. ‣ 140 characters to say anything you want. ‣ What are you doing now? ‣ What are you eating now? ‣ Recommended URLs ‣ Retweets Friday, October 2, 2009
  7. Started in 2006 ‣ Founder: Jack Dorsey of Obvious, Inc. Friday, October 2, 2009
  8. Twitter is worth... ‣ Rumor: One Billion Dollars !!! ‣ Recently raised $100M in funding ‣ Total money raised: $155M Friday, October 2, 2009
  9. No Business Model! ‣ Concentrating on growing the user base Friday, October 2, 2009
  10. How many Twitter Users? ‣ Globally: 44.5 Million unique visitors to Twitter.com (source: Comscore, June 2009) ‣ Philippines: 250,000 monthly unique visitors to Twitter.com (source: Twitter, Feb 2009) Note: Twitter only counts web traffic, not clients that use the Twitter API Friday, October 2, 2009
  11. Guesstimates? ‣ Globally: 55M users ‣Philippines: 350,000 users Friday, October 2, 2009
  12. Philippines ranks #12 ‣ sysmos.com study, june 2009 Friday, October 2, 2009
  13. Twitter has gone mainstream ‣ “Hollywood Effect” due to adoption by celebrities Oprah, Ashton Kutcher, Demi Moore, Miley Cyrus, Taylor Swift, John Mayer, Ellen Degeneres, Lady Gaga, Perez Hilton, Ryan Seacrest, Paula Abdul, Shaq, etc etc etc Friday, October 2, 2009
  14. Twitter is becoming mainstream in the Philippines Not just for Net Geeks! Top Twitterers are media and celebrities Friday, October 2, 2009
  15. Friday, October 2, 2009
  16. Media, Celebs, Politicians ‣ Media - Inquirer, Manila Bulletin, GMA News, ABS CBN News, ANC ‣ Local Celebs - Pia Guanio, Lea Salonga, Alessandra de Rossi, Cristine Reyes, Tim Yap, Ruffa Gutierrez ‣ Politicians - Mar Roxas, Chiz Escudero, Gibo Teodoro, ERAP Friday, October 2, 2009
  17. Still Niche but Highly Influential! Friday, October 2, 2009
  18. Social Media is used by Ordinary people ‣ Not just the Net Mavens and Geeks of old ‣ No need to be a”blogger” or “blog fan” ‣ Users are now your officemates, friends, relatives. ‣ Your parents, siblings, uncles, aunts, nephews, nieces, cousins Friday, October 2, 2009
  19. Twitter as part of your social media strategy Friday, October 2, 2009
  20. Digital Strategy used to just involve a website ‣ Product site ‣ Advocacy site ‣ Hence the of importance Search Engine Optimization and ATL campaigns to drive traffic Friday, October 2, 2009
  21. Now the objective is to go viral via Social Media Friday, October 2, 2009
  22. Social Media Resources ‣ Twitter ‣ Facebook ‣ Plurk ‣ Blogs,YouTube, Multiply can be complimentary Friday, October 2, 2009
  23. Social Media starts the infection for a viral campaign Friday, October 2, 2009
  24. Before ‣ Register a Domain ‣ Create a Website ‣ Advertise online or via ATL ‣ Trad PR ‣ Engage the Blogosphere • Blogger Events • Paid Bloggers (ick!) Friday, October 2, 2009
  25. Now ‣ Create an email address for social media accounts ‣ Register your Twitter and Facebook accounts ‣ Create a Facebook page ‣ Encourage people to follow your Twitter or be a fan of your Facebook page ‣ Publicize these accounts on your website Friday, October 2, 2009
  26. A Twitter Strategy Friday, October 2, 2009
  27. Build Followers ‣ Get as many people as you can to follow you ‣ Followers = Twitter Power ‣ Ashton Kutcher has become the most powerful man on Twitter! 3.7M followers Friday, October 2, 2009
  28. Get key influencers to follow you ‣ Influential with followers good credibility and online reputation ‣ Follow them, so they might follow you Friday, October 2, 2009
  29. Engage in Conversations ‣ Converse with followers through replies, especially influencers Friday, October 2, 2009
  30. Get ReTweeted Often! ‣ Have your tweets forwarded by influencers ‣ Influencers’ followers tend to retweet also, so your message goes viral Friday, October 2, 2009
  31. Post the URLs of new web content ‣ This gives your tweets useful, quality content ‣ Drives Site Traffic Friday, October 2, 2009
  32. Use hashtags (“#”) ‣ If you want to start a long thread about a topic or event, add a keyword with a hashtag “#” to your tweets ‣ Standardize your hashtag! ‣ People can use twitter search to display all posts with the hashtag Friday, October 2, 2009
  33. Twitter Tricks & Tools Friday, October 2, 2009
  34. Desktop Clients ‣ TweetDeck ‣ Nambu ‣ Seesmic Friday, October 2, 2009
  35. Mobile Clients ‣ Tweetie, Twitterfon, Tweetdeck for iPhone ‣ Snaptu for Java ‣ TweetS60, Gravity for Nokia Friday, October 2, 2009
  36. Web Clients Friday, October 2, 2009
  37. Photo Tweets ‣ Twitpic ‣ Yfrog Friday, October 2, 2009
  38. Tools for Web Admins Friday, October 2, 2009
  39. Share This, Add This Friday, October 2, 2009
  40. TweetMeme Friday, October 2, 2009
  41. Twitter Widgets http://twitter.com/widgets Friday, October 2, 2009
  42. Case Studies Friday, October 2, 2009
  43. SMART MobDev ‣ A site to promote a mobile developer event Friday, October 2, 2009
  44. Established a Twitter and Facebook presence ‣ @smartmobdev ‣ #mobdev ‣ Facebook event page Friday, October 2, 2009
  45. Added Twitter Tools to site ‣ Sharethis, TweetMeme, Twitter Widget Friday, October 2, 2009
  46. Get ReTweeted ‣ Everytime a new update was posted this was retweeted at least twice ‣ By @smartmobdev ‣ Retweeted by @jimayson ‣ Also posted in Facebook ‣ Tweets were Re-Tweeted by followers and fans Friday, October 2, 2009
  47. Google Analytics ‣ Analysis: Most traffic came from Facebook (#1), and Twitter.com (#2) and Twitter clients ‣ Because this is a new site, search engine hits weren’t as significant as social media referrals Friday, October 2, 2009
  48. Typhoon Ondoy September 26, 2009 Friday, October 2, 2009
  49. Tracking the Typhoon and the aftermath through social media Friday, October 2, 2009
  50. Volunteerism went Viral ‣ Volunteers organized and created new sites and web tools overnight to track Ondoy victims ‣ People found out info, photos, videos even before the news sites ‣ People found out how to volunteer for relief efforts thru social media Friday, October 2, 2009
  51. Social Media was key ‣ Without Twitter and Facebook, mobilizing the public would take much longer. Government was ineffectual, so private sector relief efforts took center stage. Friday, October 2, 2009
  52. Red Cross on Twitter ‣ @philredcross ‣ http://twitter.com/ philredcross Friday, October 2, 2009
  53. Donate P100 to the Red Cross via text now! ‣For SMART: •Text RED 100 to 4483 ‣For Globe: •Text RED 100 to 2899 Friday, October 2, 2009
  54. Thank You! :-) Friday, October 2, 2009

+ jim aysonjim ayson, 1 month ago

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