Future Music: The Evolution of Digital Music Distribution
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Future Music: The Evolution of Digital Music Distribution

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My Presentation for EMEX 2014 (Electronic Music Expo), Manila, Philippines

My Presentation for EMEX 2014 (Electronic Music Expo), Manila, Philippines

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Future Music: The Evolution of Digital Music Distribution Future Music: The Evolution of Digital Music Distribution Presentation Transcript

  • Future  Music   The  Evolu1on  of  Digital  Music  Distribu1on   Presented  by  Jim  Ayson  /  PhilMusic.com   EMEX  2014  /  July  17,  2014  
  • About  Me:  Jim  Ayson     Where  to  find  me:     email:  jimayson@gmail.com   TwiMer  &  Instagram:  @jimayson   Facebook.com/jimayson     Founder,  “head  honcho”,  social  media  slave,  etc   SMART  Internet  &  Media  Partnerships   SPINNR  Indie    
  • Where  to  find  PhilMusic.com   •  On  the  web:     hMp://talk.philmusic.com   •  On  Facebook:   facebook.com/groups/philmusic   facebook.com/groups/philmusic-­‐ads   •  On  Twi6er:   @philmusic   View slide
  • Standard  Disclaimer   •  Images  for  this  presenta1on  were  copied  from  the   web.  No  copyright  infringement  was  intended.   View slide
  • View  or  Download  this:   hMp://bit.ly/EMEXfuturemusic  
  • The  Evolu1on  of   Consumer  Music  Formats  
  • Vinyl  
  • Vinyl  Records   •  1920’s-­‐present   •  78  rpm,  45  rpm,  33  1/3  rpm  
  • Analog  Audio  Tape   •  Open  Reel   •  8-­‐Track  Tapes   •  Compact   CasseMes  
  • Portable   Music  in   the  80s:   The  Sony   Walkman  
  • The  Walkman   was  replaced   with  the   Discman  
  • Evolu1on  of  Digital  Music:  1980-­‐2008  
  • What  replaced  the  CD?  
  • MP3  Downloads  via  Napster/BitTorrent  
  • Digital  Downloads:  iTunes  store  
  • Free  Streaming:  Soundcloud,  YouTube  
  • Streaming  subscrip1on  services   •  Pandora   •  Spo1fy   •  Deezer   •  Spinnr.ph  
  • Deezer:  Mobile  +  Web  
  • Spinnr.ph  –  web  and  mobile  
  • Complaints  about  digital  music     •  Low  MP3  Bitrates,  128  kbps  –  320  kbps   •  MP3  –  sounds  too  compressed,  not  a  lot  of  dynamic  range   •  No  warmth  -­‐  “Metallic  sounding”   •  But  we  trade  these  for  convenience  
  • Ironic:  The  resurgence  of  Vinyl  
  • Vinyl  fans  sound  off:     •  “It’s  real  music,  not  a  representa1on  of  1s  and  0s”  –  Mike  Pedero   •  "Vinyl  records  can  play  music  with  much  more  warmth  and  glow  as  compared  to   digital  formats.  Listening  to  Vinyl  records  is  like  ea:ng  a  nice  and  tender  Angus  burger   freshly  grilled  while  CD's  and  MP3's  are  like  Mcdonalds  burgers."  -­‐  Dale  Rojas   •  "Of  course  we  all  know  the  BIG  difference  in  terms  of  warmth  and  the  feel  of  analog..   digital  has  its  advantages  but  analog  sound  is  more  real,  maybe  because  the  old   recordings  are  played  by  real  musicians.”    -­‐  Obet  Rivera   From  “Back  in  Black”  By  Von  Ka1ndoy,  Philippine  Daily  Inquirer  
  • Ul1mately  though  Vinyl  is  a  niche  distribu1on  channel     Mass  distribu1on  and  consump1on  will  s1ll  be  digital.  
  • The  Evolu1on  of  Distribu1on  
  • From  Physical   distribu1on  to   Digital  distribu1on  
  • R.I.P.  Tower  Records  
  • The  culprit  :  iTunes,etc.  
  • Smartphone:  The  New  Walkman  
  • Where  next?  Moving  from  Downloads   to  Streaming  
  • Top  Streaming  sites  
  • What’s  next:   High  Resolu1on   Audio  (HRA)   FLAC  not  MP3  
  • Neil  Young’s   Pono  
  • Aqer  Streaming?  Music  apps   •  Hackers  meet  Music   •  Open  APIs  from  Soundcloud,   Spo1fy,  Deezer   •  Allow  the  crea1on  of  new   music  apps   •  Provide  a  different  way  to   experience  music  
  • Music  Hackathons  
  • Deezer  App  Studio  
  • New  Digital  Distribu1on  Methods   mean  Power  to  the  Indie  Musician!   •  Internet  plasorms  give  indie  musicians  the   power  to  go  direct  to  the  consumer.  
  • Conclusions  
  • Recorded  Music  Distribu1on  is   evolving  
  • From  Analog  to  Digital,  From  Physical   to  Online.  
  • From  listening  to  experiencing  and   interac1ng.  
  • The  industry  has  changed.  The  music  industry   needs  to  adapt  to  changing  music  tastes.  
  • Adapt  or  Die.  
  • </End>   Download:     hMp://bit.ly/EMEXfuturemusic