Beyond the CD: The Future of Music Marketing & Consumption

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Presentation at CSB Music Business Week, Mar 21, 2014

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Beyond the CD: The Future of Music Marketing & Consumption

  1. 1. Beyond  the  CD:   The  Future  of  Music  Marke8ng  &  Consump8on   Presented  by  Jim  Ayson  /  SMART  Communica8ons   CSB  Music  Business  Week  /  Mar  21,  2014  
  2. 2. About  Me:  Jim  Ayson     Where  to  find  me:     email:  jdayson@smart.com.ph   TwiPer  &  Instagram:  @jimayson   Facebook.com/jimayson     Founder,  “head  honcho”,  social  media  slave,  etc   SMART  Partner  Management   Smart  Developer  Network  (Smart  DevNet)   SPINNR  Indie    
  3. 3. Standard  Disclaimer   •  Images  for  this  presenta8on  were  copied  from  the   web.  No  copyright  infringement  was  intended.  
  4. 4. View  or  Download  this:   hPp://bit.ly/Jim-­‐BeyondTheCD  
  5. 5. The  Evolu8on  of   Consumer  Music  Formats  
  6. 6. Vinyl  
  7. 7. Vinyl  Records   •  1920’s-­‐present   •  78  rpm,  45  rpm,   33  1/3  rpm  
  8. 8. Analog  Audio  Tape   •  Open  Reel   •  8-­‐Track  Tapes   •  Compact   CassePes  
  9. 9. 1979  –  The   Sony   Walkman  
  10. 10. 1980  –  The   Compact  Disc  
  11. 11. Evolu8on  of  Digital  Music:  1980-­‐2008  
  12. 12. What  replaced  the  CD?  
  13. 13. MP3  Downloads  via  Napster/BitTorrent  
  14. 14. Digital  Downloads:  iTunes  store  
  15. 15. Free  Streaming:  Soundcloud,  YouTube  
  16. 16. Streaming  subscrip8on  services   •  Pandora   •  Spo8fy   •  Deezer   •  Spinnr.ph  
  17. 17. Deezer:  Mobile  +  Web  
  18. 18. Spinnr.ph  –  web  and  mobile  
  19. 19. Complaints  about  digital  music     •  Low  MP3  Bitrates,  128  kbps  –  320  kbps   •  MP3  –  sounds  too  compressed,  not  a  lot  of  dynamic  range   •  No  warmth  -­‐  “Metallic  sounding”   •  But  we  trade  these  for  convenience  
  20. 20. Ironic:  The  resurgence  of  Vinyl  
  21. 21. Vinyl  fans  sound  off:     •  “It’s  real  music,  not  a  representa8on  of  1s  and  0s”  –  Mike  Pedero   •  "Vinyl  records  can  play  music  with  much  more  warmth  and  glow  as  compared  to   digital  formats.  Listening  to  Vinyl  records  is  like  ea:ng  a  nice  and  tender  Angus  burger   freshly  grilled  while  CD's  and  MP3's  are  like  Mcdonalds  burgers."  -­‐  Dale  Rojas   •  "Of  course  we  all  know  the  BIG  difference  in  terms  of  warmth  and  the  feel  of  analog..   digital  has  its  advantages  but  analog  sound  is  more  real,  maybe  because  the  old   recordings  are  played  by  real  musicians.”    -­‐  Obet  Rivera   From  “Back  in  Black”  By  Von  Ka8ndoy,  Philippine  Daily  Inquirer  
  22. 22. The  Evolu8on  of  Distribu8on  
  23. 23. From  Physical   distribu8on  to   Digital  distribu8on  
  24. 24. R.I.P.  Tower  Records  
  25. 25. The  culprit  :  iTunes,etc.  
  26. 26. Smartphone:  The  New  Walkman  
  27. 27. Where  next?  Moving  from  Downloads   to  Streaming  
  28. 28. Top  Streaming  sites  
  29. 29. What’s  next:   High  Resolu8on   Audio  (HRA)   FLAC  not  MP3  
  30. 30. Neil  Young’s   Pono  
  31. 31. The  Future  of  Music  Marke8ng  
  32. 32. DIY:  You  don’t  need  a  label,  you  don’t   need  MTV   •  Internet  plaoorms  give  indie  musicians  the   power  to  go  direct  to  the  consumer.  
  33. 33. Onboarding  through  SPINNR  Indie  
  34. 34. Conclusions  
  35. 35. The  Music  Business  Hasn’t  Died,   People  s8ll  love  music.  
  36. 36. “OPM  is  not  DEAD”  
  37. 37. But  the  industry  has  changed.  The  music   industry  needs  to  adapt  to  changing  music   tastes.  
  38. 38. The  tools  are  out  there,  use  them  or  die.  
  39. 39. </End>   Download:     hPp://bit.ly/Jim-­‐BeyondTheCD  

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