• ARTICLE — a longer report (~5-7 singlespaced pages, or online equivalent) intended for actual publication in a technical communication journal or magazine. —> DRAFT DUE TUESDAY, APRIL 3rd
• ORAL PRESENTATION — geared for a professional conference. About 15 minutes, with PowerPoint slides. —> PRESENTATIONS ON APRIL 9 TH AND 11 TH
Your Oral Presentation — Rhetorical Context
• Presentation at professional conference to practitioners and/or academics interested in learning more about research in a given area + and about its application to their work
• Oral version of your research update article —> BUT: written version must be transformed for oral delivery
• 15-minute presentation with PPT slides
• Allow another 3-5 minutes for questions and discussion
Your Oral Presentation — Introduction
“ Tell ‘em what you’re going to tell ‘em.”
SLIDE #1 — Title and Name (and Affiliation). Introduce yourself and the title of your talk.
SLIDE #2 — Present your main point(s): What is it, mainly, that you want to accomplish in this presentation? What research topic are you going to talk about? What is its importance for technical communication? What do you hope your audience will learn from this presentation?
SLIDE #3 — Outline main parts of your presentation.
Your Oral Presentation — Organization
• Provide an outline slide listing the main sections of your presentation.
• Provide clear transitions between sections of your presentation.
Your Oral Presentation — “Body”
What is the “framework” you are using to organize your research update? What are your chief organizing terms or topical points? For example
Forms of HCI Research
• Systems Based (Technical)
• User Based (Cognitive)
• Design Based (Aesthetic)
Developments in digital economics • The long tail • Commons-based peer production • Social networking
• Once you’ve established your overall framework, go into each main point and describe the findings from research, identify key researchers and research studies, indicate how this research is relevant or important, etc.
• Focus on providing relevant information to audience.
• Provide quotations if they make significant and important points. Provide brief citations to indicate the source of your information.
• Provide charts, graphs, visuals, tables, and diagrams as appropriate.
Quotations can highlight key points
“ The audience is shifting to something else … Increasingly, the mass market is turning into a market of niches. … thanks to the economics of digital distribution.” — Anderson, 2006, pp. 5-6
“ Consumers are changing into users — more active and productive than the consumers of the industrial information economy.” — Benkler, 2006, pp. 126-127
the long tail and audience
Diagram configuring fields digital economics social networking rhetoric and professional writing
Diagram configuring research
A definition slide
• A database in which the community of users (including so-called “non-experts”) contribute content and create the organizing structure through tagging —> taps into “the wisdom of crowds” —> unlike a taxonomy, for which the organizing structure is pre-determined, top-down, and expert driven
Folksonomy perhaps too much detail for slide?
Your Oral Presentation — Conclusion
“ Tell ‘em what you told ‘em.”
• What are the key points that you want your audience to take away from this presentation?
• What are the applications of this research for technical communication?
• Questions and discussion
Your Oral Presentation — Delivery
• Stay within your 15-minute time limit.
• Extemporaneous, not impromptu. Rehearse your talk, but do not memorize it or “can” it.
• Do not read off slides (too much). Do not read off note cards (too much). Work from an outline.
• Maintain regular eye contact with audience. Do not look at screen (too much). In a small group setting, make eye contact with everyone.
• Speak as a professional, but not formally or officiously.
• Speak slowly and allow for pauses. (Nervous speakers tend to speak rapidly and continuously.)
• Speak loudly enough to be heard, clearly and distinctly.
Your Oral Presentation — Slide Design
• Move beyond bulleted lists (the bane of Tufte).
• Include photos, diagrams, tables, and other visuals IF THEY ARE RELEVANT.
• Avoid overly busy slides. Avoid large chunks of dense texts. Avoid long bulleted lists. (Remember the 7 x 7 “rule”.)
• Avoid “chart junk” or cheesy clip art or cutesy cartoons.
• Be sure to use typography (font family, sizes) consistently from slide to slide.
Your Oral Presentation — Edit Slides for Brevity
• Be sure to use typography (font family, sizes) consistently from slide to slide
• Use fonts consistently
Too much detail obscures message
Shorter has more impact
Use short phrases and key words, not sentence/paragraph style
Overly long lists lack focus: What is truly important here?
Cheesy clip art definitely enhances your professional ethos
Tables for print reports don’t always work well for presentations
Clarify and simplify for presentation
Your Oral Presentation — Preparation and Practice
• “ Storyboard” your presentation with a set of PPT slides (8-15?). Use “Slide Sorter” view to organize your talk.
• Write out some portions of presentation (e.g., intro, key points), but do not read during actual presentation.
• Rehearse delivering talk aloud one or two times, with a live pilot audience if possible. Be sure to time yourself.
• Have your PPT file in at least two accessible locations (e.g., in your AFS space, on a flash drive).
• Check beforehand to make sure computer, microphone, and projection equipment are working.