Wolfram Data Summit: Data Feast, Privacy Famine: What Is a Healthy Data Diet?

Data Feast, Privacy Famine.
What is a Healthy Data Diet?
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ChooseMyPlate.gov
Jim AdlerChief Privacy Officer & General Manager, Data Systems@jim_adlerhttp://jimadler.me

Intelligence
I am not an
Attorney
Geek
Dweeb
Nerd
SocialIneptitude
Obsession
Dork

About INTELIUS
Empower individuals to manage their identity and discover others to make better informed decisions.
Category leader and pioneer of emerging consumer information market
Top 100 most trafficked sites, according to comScore
11M unique customers
Robust big data and analytics technology

Menu du jour
1st CourseFOOD = DATA?
2nd CourseCONCERNS
3rd CourseREMEDIES

1st Course
FOOD = DATA?

First Social Network: The Dinner Table
We eat. We share.

~10,000
GCal
~20Exabytes
(20B GB)
Data in April
US calories in April

Reconnecting out-of-touch family members
Online shoppers verifying online sellers
Caller ID of harassing phone calls
Law enforcement
Banking Services
Adopted kids seeking their biological parents
Learning about a business
Airlines trying to return lost luggage
Networkers seeking business opportunities
Social networkers looking to expand their friends list
Professionals learning about colleagues at conferences
Social workers who need to know more about their clients
Singles curious about the people they meet
Lawyers needing quick access to court records
Find owner of dog’s relative for transplant
Genealogists cultivating their family tree
Investigative journalists running down leads
Checking out a prospective tenant
Research
Sales professionals looking for new prospects
Non-profit organizations looking for supporters
Alumni groups arranging reunions
Parents ensuring who their kids safety
Anyone retrieving court records
Businesses that need to update contact information on customers
Checking out a prospective date
Finding people that have the same illness as you
Sharing
Those in legally entangled looking for court records
Anyone who need address histories for passports
Fiancés and their curious family members
Anyone curious about who's emailing or calling them
Checking out a prospective social network connection
Finding long-lost friends, military buddies, roommates, or classmates
Researching a prospective employee
Regulated
For lots of reasons… (some regulated)

Providing major benefits…
51% “major benefit” is ease and convenience
41% “major benefit” is portability
39% “major benefit is sharing
Use of Cloud Computing Applications and Services, Pew 2008

2nd Course
CONCERNS

Concerns around Data Use
90% “very concerned” if data sold
80% “very concerned” if photos used for marketing
68% “very concerned” if data used to serve them ads
Use of Cloud Computing Applications and Services, Pew 2008

A Prescient Venn Diagram?

Is the Science In?
?
=

What are the Effects of Abuse?

3rd Course
REMEDIES

A PescatarianDigression

“Good Fences Make Good Neighbors”
− Robert Frost
“The only thing worse than being talked about is not being talked about.”
− Oscar Wilde

Food Policy Leading Privacy Policy
Peanut Butter
Hearings
Pure FoodAct
Labeling Reform
FTC Est.
CivilRights
“SnakeOil”
GMO
Social
MediaAdoption
“RobberBarons”
Packaged
Foods
FCRA
GLBA

Ball of Confusion … Matrix
Regulations
Violations

“Give me the bad news first, Doc”
=
“CDC reports investigations of outbreaks”
“46 states & DC require notification of a databreach. National legislation upcoming.”

Opaque Transparency Does Not Inform

Inform Clearly

=
YOU
%
%
%
%
%
%

Provide Control
TrueRep.com
Awareness and Control
of your public profile
Privacy controls
Reputation management
Stay tuned …

Reports of privacy’s death have been greatly exaggerated …

Questions?
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ChooseMyPlate.gov
Jim AdlerChief Privacy Officer & General Manager, Data Systems@jim_adlerhttp://jimadler.me

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Wolfram Data Summit: Data Feast, Privacy Famine: What Is a Healthy Data Diet?

by Jim Adler

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