Wolfram Data Summit: Data Feast, Privacy Famine: What Is a Healthy Data Diet?


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Wolfram Data Summit
Washington DC
September 8, 2011

Data is the new medium of social communication and is forcing a healthy debate to define public/private boundaries, fair access, and appropriate use. Like food, social communication (and the data that drives it) is a necessity for humanity's survival. This talk will discuss the key ingredients to avoid the empty calories.

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Wolfram Data Summit: Data Feast, Privacy Famine: What Is a Healthy Data Diet?

  1. 1. Data Feast, Privacy Famine.<br />What is a Healthy Data Diet?<br />1010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101<br />ChooseMyPlate.gov<br />Jim AdlerChief Privacy Officer & General Manager, Data Systems@jim_adlerhttp://jimadler.me<br />
  2. 2. Intelligence<br />I am not an<br />Attorney<br />Geek<br />Dweeb<br />Nerd<br />SocialIneptitude<br />Obsession<br />Dork<br />
  3. 3. About INTELIUS<br />Empower individuals to manage their identity and discover others to make better informed decisions.<br />Category leader and pioneer of emerging consumer information market<br />Top 100 most trafficked sites, according to comScore<br />11M unique customers<br />Robust big data and analytics technology<br />
  4. 4. Menu du jour<br />1st CourseFOOD = DATA?<br />2nd CourseCONCERNS<br />3rd CourseREMEDIES<br />
  5. 5. 1st Course<br />FOOD = DATA? <br />
  6. 6. First Social Network: The Dinner Table<br />We eat. We share.<br />
  7. 7. ~10,000<br />GCal<br />~20Exabytes<br />(20B GB)<br />Data in April<br />US calories in April<br />
  8. 8. Reconnecting out-of-touch family members<br />Online shoppers verifying online sellers<br />Caller ID of harassing phone calls<br />Law enforcement<br />Banking Services<br />Adopted kids seeking their biological parents<br />Learning about a business<br />Airlines trying to return lost luggage<br />Networkers seeking business opportunities<br />Social networkers looking to expand their friends list<br />Professionals learning about colleagues at conferences<br />Social workers who need to know more about their clients<br />Singles curious about the people they meet<br />Lawyers needing quick access to court records<br />Find owner of dog’s relative for transplant<br />Genealogists cultivating their family tree<br />Investigative journalists running down leads<br />Checking out a prospective tenant<br />Research<br />Sales professionals looking for new prospects<br />Non-profit organizations looking for supporters<br />Alumni groups arranging reunions<br />Parents ensuring who their kids safety<br />Anyone retrieving court records<br />Businesses that need to update contact information on customers<br />Checking out a prospective date<br />Finding people that have the same illness as you<br />Sharing<br />Those in legally entangled looking for court records<br />Anyone who need address histories for passports<br />Fiancés and their curious family members<br />Anyone curious about who's emailing or calling them<br />Checking out a prospective social network connection<br />Finding long-lost friends, military buddies, roommates, or classmates<br />Researching a prospective employee<br />Regulated<br />For lots of reasons… (some regulated)<br />
  9. 9. Providing major benefits…<br />51% “major benefit” is ease and convenience<br />41% “major benefit” is portability<br />39% “major benefit is sharing<br />Use of Cloud Computing Applications and Services, Pew 2008<br />
  10. 10. 2nd Course<br />CONCERNS<br />
  11. 11. Concerns around Data Use<br />90% “very concerned” if data sold<br />80% “very concerned” if photos used for marketing<br />68% “very concerned” if data used to serve them ads<br />Use of Cloud Computing Applications and Services, Pew 2008<br />
  12. 12. A Prescient Venn Diagram?<br />
  13. 13. Is the Science In?<br />?<br />=<br />
  14. 14. What are the Effects of Abuse?<br />
  15. 15. 3rd Course<br />REMEDIES<br />
  16. 16. A PescatarianDigression<br />
  17. 17. “Good Fences Make Good Neighbors”<br />− Robert Frost<br />“The only thing worse than being talked about is not being talked about.”<br />− Oscar Wilde<br />
  18. 18. Food Policy Leading Privacy Policy<br />Peanut Butter<br />Hearings<br />Pure FoodAct<br />Labeling Reform<br />FTC Est.<br />CivilRights<br />“SnakeOil”<br />GMO<br />Social<br />MediaAdoption<br />“RobberBarons”<br />Packaged<br />Foods<br />FCRA<br />GLBA<br />
  19. 19. Ball of Confusion … Matrix<br />Regulations<br />Violations<br />
  20. 20. “Give me the bad news first, Doc”<br />=<br />“CDC reports investigations of outbreaks”<br />“46 states & DC require notification of a databreach. National legislation upcoming.”<br />
  21. 21. Opaque Transparency Does Not Inform<br />
  22. 22. Inform Clearly<br />
  23. 23. =<br />YOU<br />%<br />%<br />%<br />%<br />%<br />%<br />
  24. 24. Provide Control<br />TrueRep.com<br />Awareness and Control <br />of your public profile<br />Privacy controls<br />Reputation management<br />Stay tuned …<br />
  25. 25. Reports of privacy’s death have been greatly exaggerated …<br />
  26. 26. Questions?<br />1010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101<br />ChooseMyPlate.gov<br />Jim AdlerChief Privacy Officer & General Manager, Data Systems@jim_adlerhttp://jimadler.me<br />