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New Communications Presentation Presentation Transcript

  • 1. By Jill Plotnikoff
    Set F
    Marketing on
    Facebook
  • 2. What is Social Network Marketing?
    Facebook Marketing
    Examples
    uSocial
    Nielsen Brand Lift
    Beacon
    Other Social Networks
    Twitter
    Digg
    Conclusion
    References
    Agenda
  • 3. Social network marketing is an advertising method that makes use ofsocial network services to increase their web presence. This is done by simply advertising directly on social networking sites, viral marketing that spreads throughout the web, email, and word of mouth.
    What is Social network
    marketing?
  • 4. MARKETING
    • 305,170,180 Facebook users around the world
    • 5. 13,282,100 are Canadian
  • Examples
    • Usocial
    • 6. Nielsen Brand Lift
    • 7. Beacon
  • A marketing company
    Sells fans to Client Companies
    1000 fans = $197.00
    10000 fans=$1167.30
    Helps set up Client Company pages
    USOCIAL
  • 8. Facebook and Nielsen partnered
    Polls Facebook users on ads about:
    Purchasing Consideration
    Brand recognition
    Ad recall
    Message association
    The Brand Lift shows if the ads are effective
    Sells the information to Companies
    Nielsen Brand
    Lift
  • 9. Released in 2007, shutdown in 2009
    Tracks Facebook users on other websites
    9.5 million lawsuit due to Privacy Issues
    BEACON
  • 10. Other social
    networks
    Dell made $3 000 000 in sales since 2007 from Twitter since it started “tweeting” about its outlet that sells refurbished computers
    Digg allows you to submit content of any type and have it immediately published and categorized on to the website.
  • 11. CONCLUSION
    Fast Growing market
    Ad spending increased 119% during August 2008 -August 2009
    Large Market: 305,170,180 Facebook users alone
    Future Primary Source
    of Marketing
  • 12. Bosker, B. (2009, September 29). Nielsen, Facebook: New "Brand Lift" Online Marketing Product will Measure Ad Impact. Retrieved October 11, 2009, fromHuffington Post: http://www.huffingtonpost.com/2009/09/21/facebook-new-ad-product-l_n_293861.html
    Coster, H. (2009, September 22). Facebook Will Help Advertisers Measure Effectiveness Of Social Ads. Retrieved October 2009, from Forbes.com: http://www.forbes.com/2009/09/22/facebook-nielsen-partnership-cmo-network-facebook.html
    Dyer, B. (n.d.). Digg for victory: Improve your social networking to get real results. Retrieved October 11, 2009, from Marketing Donut.: http://www.marketingdonut.co.uk/marketing/internet-marketing/online-networking-and-pr/digg-for-victory-improve-your-social-networking-to-get-real-results
     
    REFERENCES
  • 13. edition, F. T. (2009, September 19). Friends for sale. Retrieved October 11, 2009, from The Economist: http://www.economist.com/businessfinance/displaystory.cfm?story_id=14460087
    Facebook.com, C. (2009, October 26). Check Facebook. Retrieved October 27, 2009, from Data for 10/26/2009: http://www.checkfacebook.com/
    Hefflinger, M. (2009, September 24). Report: Time Spent on Social Networks, Blogs Triples in Past Yea. Retrieved October 11, 2009, from Digital Media Wire: hhttp://www.dmwmedia.com/news/2009/09/24/report:-time-spent-social-networks,-blogs-triples-past-year
    USocial. (n.d.). Facebook marketing services... Retrieved October 11, 2009, from USocial: http://usocial.net/facebook_marketing/
    Wikipedia. (n.d.). Social media marketing. Retrieved from Wikipedia: http://en.wikipedia.org/wiki/Social_network_marketing