Jill Smith Trend Assessment Presentation Transcript
MOBILE BOOKINGS AND ITS IMPACT ONTHE BUSINESS WORLD Mallory Schmidt, Gina Schammel and Jill Smith
HISTORICAL OVERVIEWWays people booked in the past: Newspaper ads Travel agents
CURRENT TREND FOR BOOKINGMobile Bookings Quicker Easy to use 87% of population has subscription to mobile device http://www.youtube.com/watch?v=99KKGgRX1lM
BUSINESSES AND MOBILEBOOKINGNot enough just to have an appNeeds for improvement and adjustmentMany are too slow for fast paced customers
PRICELINE’S BOOKING.COM Made an application for iPhones, iPods, iPads, and Androids called Booking.com Tonight App -allows guests to see openings or special deals at hotels. -allows guests to see photos, maps, and read reviews. -allows guests to book hotel rooms in a 3 step process; fillout contact information, give their credit card information, and confirm that it is the correct room.
EXPEDIA Just came out with an application for iPhones in April, 2012. Allows guests to reserve hotel rooms Uses the location system on guests mobile device to pull up hotels in close proximity to the guest. Once guests begins search they can view a map or a list of hotel options. Allows guests to take slide show tour via mobile device. Allows guests to receive details through text messages after making the reservation
WHAT WE MAY SEE IN THE FUTURE… Grocery shopping via mobile app. Ordering all groceries from home, paying for them from home via mobile device. Going to the store to pick up the order. Ordering food from restaurants via mobile app.
INTERVIEW Timothy Fox, Director of Customer Print Products Constant updates on different phones with different apps Traveling
INTERVIEW CONT. Mobile booking and booking apps impacting the business landscape Moving forward Competitors
FUTURE Expedia, Priceline, and BookMyShow Quality vs. Quantity Continue user friendly features