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Jill Smith Trend Assessment

Jill Smith Trend Assessment



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    Jill Smith Trend Assessment Jill Smith Trend Assessment Presentation Transcript

    • MOBILE BOOKINGS AND ITS IMPACT ONTHE BUSINESS WORLD Mallory Schmidt, Gina Schammel and Jill Smith
    • HISTORICAL OVERVIEWWays people booked in the past:  Newspaper ads  Travel agents
    • CURRENT TREND FOR BOOKINGMobile Bookings  Quicker  Easy to use  87% of population has subscription to mobile device  http://www.youtube.com/watch?v=99KKGgRX1lM
    • BUSINESSES AND MOBILEBOOKINGNot enough just to have an appNeeds for improvement and adjustmentMany are too slow for fast paced customers
    • PRICELINE’S BOOKING.COM Made an application for iPhones, iPods, iPads, and Androids called Booking.com Tonight App -allows guests to see openings or special deals at hotels. -allows guests to see photos, maps, and read reviews. -allows guests to book hotel rooms in a 3 step process; fillout contact information, give their credit card information, and confirm that it is the correct room.
    • Priceline’sBooking.com Application
    • EXPEDIA Just came out with an application for iPhones in April, 2012.  Allows guests to reserve hotel rooms  Uses the location system on guests mobile device to pull up hotels in close proximity to the guest.  Once guests begins search they can view a map or a list of hotel options.  Allows guests to take slide show tour via mobile device.  Allows guests to receive details through text messages after making the reservation
    • WHAT WE MAY SEE IN THE FUTURE… Grocery shopping via mobile app.  Ordering all groceries from home, paying for them from home via mobile device. Going to the store to pick up the order. Ordering food from restaurants via mobile app.
    • INTERVIEW Timothy Fox, Director of Customer Print Products Constant updates on different phones with different apps Traveling
    • INTERVIEW CONT. Mobile booking and booking apps impacting the business landscape Moving forward Competitors
    • FUTURE Expedia, Priceline, and BookMyShow Quality vs. Quantity Continue user friendly features