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Media literacy Media literacy Presentation Transcript

  • MEDIA
    LITERACY
  • WHAT is Media?
    “In communications, media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose.”
    American Psychological Association (APA): media. (n.d.). Online Etymology Dictionary. Retrieved February 24, 2008, from Dictionary.com
    website: http://dictionary.reference.com/browse/media
  • WHAT is Multi-Media?
    Multimedia is media and content that uses a combination of different content forms.
    Text
    Audio
    Still images
    Animation
    Video
    Mobile Devices
    Podcasts
    Vodcasts
    Interactive Graphics
    Concept Maps
    Software Programs
    World Wide Web
  • WHAT is Media Literacy?
    The ability to access, analyze, evaluate and communicate a variety of media messages
    Aufderheide & Firestone, 1993; Hobbs, 2008
  • WHAT is Media Literacy?
    “Media literacy is the ability to access, analyze, and
    evaluate the many complex messages presented
    through the mass media. It focuses on helping
    young people, in particular, to not only become
    more careful and critical consumers of media
    messages so they can make more informed choices
    about their health, purchases, and values, but to
    also become creative producers of media to more
    effectively communicate their thinking, ideas, and
    priorities.”
    http://www.education.uconn.edu/conferences/medialit/whatis.cfm
  • WHAT is Media Literacy?
    Media literacy is an expanded information and
    communication skill that is responsive to the
    changing nature of information in our society. It
    addresses the skills students need to be taught in
    school, the competencies citizens must have as we
    consume information in our homes and living
    rooms, and the abilities workers must have as we
    move toward the 21st century and the challenges of
    a global economy.
    A Resource Guide for Teaching K-12, Ed. 5 (pages 78-80) by Richard D. Kellough
  • WHAT is Media Literacy?
    In North America, while a phrase or word may change here or there, most media literacy organizations and leaders accept this definition of media
    literacy:
    Like traditional literacy it includes the ability to both read (comprehend) and write (create, design, produce). Further, it moves from merely recognizing and comprehending information to the higher order critical thinking skills implicit in questioning, analyzing and evaluating that information.
    The Ability To…
    Access
    Analyze
    Evaluate and
    Communicate information in a variety of formats, including print and non-print.
  • WHAT is Media Literacy?
    In North America, while a phrase or word may change here or there, most media literacy organizations and leaders accept this definition of media
    literacy:
    Like traditional literacy it includes the ability to both read (comprehend) and write (create, design, produce). Further, it moves from merely recognizing and comprehending information to the higher order critical thinking skills implicit in questioning, analyzing and evaluating that information.
    The Ability To…
    Access
    Analyze
    Evaluate and
    Communicate information in a variety of formats, including print and non-print.
  • WHAT is Media Literacy?
    In North America, while a phrase or word may change here or there, most media literacy organizations and leaders accept this definition of media
    literacy:
    Like traditional literacy it includes the ability to both read (comprehend) and write (create, design, produce). Further, it moves from merely recognizing and comprehending information to the higher order critical thinking skills implicit in questioning, analyzing and evaluating that information.
    The Ability To…
    Access
    Analyze
    Evaluate and
    Communicate information in a variety of formats, including print and non-print.
  • WHAT is Media Literacy?
    In North America, while a phrase or word may change here or there, most media literacy organizations and leaders accept this definition of media
    literacy:
    Like traditional literacy it includes the ability to both read (comprehend) and write (create, design, produce). Further, it moves from merely recognizing and comprehending information to the higher order critical thinking skills implicit in questioning, analyzing and evaluating that information.
    The Ability To…
    Access
    Analyze
    Evaluate and
    Communicate information in a variety of formats, including print and non-print.
  • WHY do we need Media Literacy?
    Media messages play a role in constructing and influencing reality.
    Berger & Luckmann, 1966;
    Gans, 1979;
    Schudson, 1989, 2003;
    Tuchman, 1978
    Media producers are subject to a variety of influences and pressures that often serve a limited set of interests and perspectives.
    McChesney, 2004; 2008
    Shoemaker & Reese, 1996
  • Media Literacy in K - 12
    Media literacy education has entered the K-12 world through many portals
    Some schools emphasize primarily the study of media issues or the
    critical analysis of media messages, whereas other schools primarily
    provide students with opportunities for media production.
    English language arts
    Social studies
    Fine arts
    Library-skills
    Educational Technology
    Vocational Education
    Health Education
  • WHY use Media
    in EDUCATION?
    Integrate technology to match students’ learning needs.
    Know how to teach students to use computers for discovery and writing.
    Know how to use and teach students to use computer- mediated communication resources such as the internet.
    Develop technology skills and integrate computers appropriately into classroom learning.
    Know how to support the learning needs of students with disabilities.
    Evaluate the effectiveness of instructional game and computer simulations.
  • Media Literacy Basics
    From Center for Media Literacy www.medialit.org
  • Bibliography
    Friesen, N. & Hug, T.  (2009). The Mediatic Turn: Exploring Consequences for Media Pedagogy. 
    Lundby(Ed.). Mediatization: Concept, Changes, Consequences. New York: Peter Lang. Pp. 64-81:
    http://learningspaces.org/n/papers/Media_Pedagogy_&_Mediatic_Turn.pdf  
    Postman, N (1994). The Disappearance of Childhood. New York: Random House.
    Eisenstein, E. (1982). The Printing Press as an Agent of Change. Cambridge, UK: Cambridge UP.
    A Resource Guide for Teaching K-12, Edition 5 by Kellough
    Educational Psychology by Santrock - Teacher skills pp 11-12, pp 399-407