Checkers case study
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Checkers case study

on

  • 664 views

 

Statistics

Views

Total Views
664
Views on SlideShare
664
Embed Views
0

Actions

Likes
0
Downloads
12
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft Word

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Checkers case study Document Transcript

  • 1. For Tuesday 31st July 2012LOBB212 1. Read and understand the following pages from Distribution Management, 2nd edition, Strydom et al. 9, 30-34, 60-61, 73,168-200Prepare answers for the following questions for discussion on 31st July 2012 2. Discuss the two broad objectives of logistics 3. 3.1 With the ability to order platters on line with Checkers, what do you think the distribution channel would most likely look like? 3.2 Assuming that you are the Marketing Manager for Checkers, what measures would you put into place to manage customer expectation? 3.3 Explain the JIT principle and why it would be so relevant to Checkers platters 3.4 Define the distribution structure relevant to Checkers as a store and give a reason why it is the most likely distribution structure. Also mention why this distribution structure would have been selected against Checkers’ particular brand strategy? 3.5 What do you make of Checkers “Beter& Better positioning relevant to introducing a fine selection of wines, cheeses and meats? 3.6 What effect do you think the “Better and Better” positioning has had on the construction and management of Checkers’ value chain?