For Tuesday 31st July 2012LOBB212    1. Read and understand the following pages from Distribution Management, 2nd edition,...
Upcoming SlideShare
Loading in …5
×

Checkers case study

640 views
466 views

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
640
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Checkers case study

  1. 1. For Tuesday 31st July 2012LOBB212 1. Read and understand the following pages from Distribution Management, 2nd edition, Strydom et al. 9, 30-34, 60-61, 73,168-200Prepare answers for the following questions for discussion on 31st July 2012 2. Discuss the two broad objectives of logistics 3. 3.1 With the ability to order platters on line with Checkers, what do you think the distribution channel would most likely look like? 3.2 Assuming that you are the Marketing Manager for Checkers, what measures would you put into place to manage customer expectation? 3.3 Explain the JIT principle and why it would be so relevant to Checkers platters 3.4 Define the distribution structure relevant to Checkers as a store and give a reason why it is the most likely distribution structure. Also mention why this distribution structure would have been selected against Checkers’ particular brand strategy? 3.5 What do you make of Checkers “Beter& Better positioning relevant to introducing a fine selection of wines, cheeses and meats? 3.6 What effect do you think the “Better and Better” positioning has had on the construction and management of Checkers’ value chain?

×