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Social Networking 101 for JCI Canada

Social Networking 101 for JCI Canada







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    Social Networking 101 for JCI Canada Social Networking 101 for JCI Canada Presentation Transcript

    • Social Networking 101 A “How To” for JCI CanadaPresented by Jillian Walker, JCI Calgary
    • What is Social Networking?•  “Social network service that focuses on the building and reflecting of social networks or social relations among people, who share interests and/or activities”•  Two way street –  Not about broadcasting… –  Instead focus on conversation and engagement
    • Requirements of Social Networking•  Be active and responsive•  Ask for continual feedback and ideas•  Include personality•  Encourage sharing (quality content) Adapted from Mashable.com
    • Importance of Branding•  The concept of being “googled”•  Conversation is already happening•  Building trust•  Expanding your reach•  Holding the power Adapted from www.socialmediatoday.com
    • What should be included in the JCI brand?
    • JCI Areas of Opportunity Individual Business Community International
    • JCI Corporate Programs•  Competitions from Local to International –  JCI World Debating Championship –  JCI World Public Speaking Championship –  JCI Ten Outstanding Young Persons of the World (TOYP) Program•  JCI Twinning Program
    • JCI Partner Programs•  UN MDG’s [UN Millennium Summit]•  Nothing But Nets [UN Foundation]•  Corporate Social Responsibility [UN Global Impact]•  Better Business Plan [Int’l Chamber of Commerce]•  CYEA [Flanders District of Creativity]
    • We are anINTERNATIONAL organization.
    • We already have the relationships built…
    • …but we have to continue to STRENGTHEN them…
    • …and keep our members and partners ENGAGED!
    • Social Networking
    • “New” JCI Canada Networks•  Website: www.jcicanada.com –  Newsletter: emailed to all members•  LinkedIn: www.linkedin.com/in/jcicanada•  Facebook: www.facebook.com/jcicanada•  Twitter: www.twittter.com/jcicanada•  YouTube: www.youtube.com/user/jcicanada•  Skype: jcicanada
    • What is LinkedIn?•  “Business oriented social networking site” –  Ability to create “company” pages, which includes home page, list of membership, events, links, and statistics –  Opportunity to participate in question & answer, join groups, and create polls•  47.6 million users globally Adapted from Wikipedia
    • What is Facebook?•  “Social network service used for creating a profile, exchanging messages, updating status’, creating events, and strengthening relationships.”•  More than 500 million active users Adapted from Wikipedia
    • Facebook•  Account: www.facebook.com/jcicanada•  Changes: –  Conversion from Group Page to Fan Page –  Twitter & YouTube linked to page
    • Facebook
    • What is Twitter?•  “Social networking and microblogging service enabling users to send and read other users’ messages called “tweets”’ –  Posts limited to 140 characters –  Ability to subscribe to other users’ tweets (known as “following”) –  Ability for other users’ to subscribe to your tweets (known as “followers”) Adapted from Wikipedia
    • Twitter•  Account: www.twitter.com/jcicanada•  Changes: –  Created account –  Created “following” consisting of JCI members, chapters, senators, trainers; national partnerships (Junior Achievement, ACE/SIFE); and international partnerships (AIESEC, UN, Nothing But Nets) –  Created “lists”
    • Twitter
    • Twitter Quickie•  tweet = 140 character (or less) post•  @reply = to respond to others [ie. @jcicanada]•  DM = direct/private message•  RT or retweet = share and/or comment on the posts of others [ie. RT @jcicanada]•  twitpic = service used to share photos
    • What is YouTube?•  “Video sharing website on which users can upload, share, and view videos” –  Available in 24 countries and 29 different languages –  15 minute limit –  “Share” function –  More than 14 billion videos viewed Adapted from Wikipedia
    • What is YouTube?
    • What is Skype?•  “A software application that allows users to make voice calls over the internet” –  Also features instant messaging, file transfer, video conferencing –  Benefits of using organizational account over personal accounts•  More than 521 million users Adapted from Wikipedia
    • Communication
    • What Should You Communicate?•  Programs –  Corporate –  Partner –  National, Regional, Local•  Events•  Successes•  Member Movements –  International, National, Regional
    • What Should You Communicate Cont’d•  Programs –  International, Americas, National, Regional, Local level –  Partner •  UN MDG’s, Nothing But Nets, Corporate Social Responsibility, Better Business Plan, CYEA
    • What Should You Communicate Cont’d?•  Events –  International, Americas, National, Regional •  Events typically created by another party (ie. HQ, COC, etc) •  Share link to event through JCI Canada networks •  Ideally JCI Canada will be largest JCI network in Canada, offer to communicate National & Regional events via JCI Canada networks
    • What Should You Communicate Cont’d•  Successes –  International, Americas, National, Regional, or Local level •  Effective Speaking, World Debating, CYEA, TOYP, Twinning •  Congratulate and offer support to other LOM/ NOM’s –  Partnerships •  Junior Achievement, SIFE/ACE, AIESEC, •  UN, Nothing But Nets
    • What Should You Communicate Cont’d•  Movements –  JCI World President and Officials –  JCI National President and Officials –  JCI Regional Presidents and Officials
    • Frequency of Communication•  Website: Monthly•  LinkedIn: Weekly•  Twitter: Daily –  “Scheduled” tweets daily; interaction as often as possible•  Facebook: Multiple times per week•  YouTube: Monthly•  Skype: Occasional
    • How will we do this?•  Recruitment of “Community Manager” –  Responsible for managing ALL social networking sites with assistance of National Board –  Strong communication and writing skills req’d•  3-4 volunteers nationally to assist with weekly/daily updates•  Consistency is key
    • Communication to LOM’s•  Promote new networks JCI Canada is involved with (newsletter feature)•  Protocol to get LOM event/activity communicated through JCI Canada networks –  Email to update@jcicanada.com –  3 days to 6 months in advance
    • Communication to LOM’s Cont’d•  Distribute “Social Networking 101” PPT presentation to Chapter & Regional Presidents•  Advise guidelines can be adapted to the local level•  Encourage use of social networking at the local and regional level•  Offer support from National Board
    • Passwords•  Consistency between various networks•  Should change on an annual basis (with changeover of new board)
    • More Info? Jillian WalkerVice President External, JCI CalgaryTwitter: @jillianwalker | @jcicalgary vpexternal@jcicalgary.com