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Social MediawithAccessibility in Mind<br />Jillian Fortin<br />Director of Communications & Interactive Media<br />Knowbil...
A Few Definitions<br />Social Media:<br />a group of Internet-based applications that allow the creation and exchange of u...
Who Uses Social Media?<br />More than 500 million people actively use Facebook<br />Over 19 million profiles on Twitter, r...
Long story short, everyone…<br />…including your target audience<br />…including people with disabilities<br />
Survey Says…<br />Using 1-2 types of specialized software, users spent:<br />6 hours/weekon social networks for school or ...
Survey Says…<br />The most popular social networking sites among people with disabilities include:<br />Facebook<br />Yout...
How accessible are these networks, really?<br />The Holy Trinity of Social Media<br />
Facebook Accessibility<br />Accessibility Features:<br />Ability for screen reader users to sign up for accounts (CAPTCHA ...
Facebook Accessibility<br />Accessibility Issues<br />Many applications not accessible<br />Chat issues with screen reader...
Twitter Accessibility<br />AccessibleTwitter.com<br />Screen reader friendly<br />Supports keyboard users<br />Easy to use...
YouTube Accessibility<br />Google's automatic speech recognition technology can translate 51 languages in YouTube videos &...
YouTube Accessibility<br />Tools provide “accessible interface”<br />Chris Heilmann’s Easy Youtube: http://icant.co.uk/eas...
Five Least Accessible Social Networks<br />Digg<br />Classmates.com<br />Disaboom<br />SecondLife<br />InternSHARE.com<br />
ensuring YOUR SOCIAL MEDIA PRESENCE reaches everyone<br />Tips and Tools<br />
PLAN, PLAN, PLAN!<br />Decide what message you want to communicate<br />Identify brand champions/key players<br />Create a...
Don’t Do Everything Manually<br />Sync accounts as much as you can<br />Plan ahead, schedule messages ahead of time<br />C...
Content Checklist<br />Videos<br />Do you have a descriptive title?<br />Are your videos captioned?<br />Have you provided...
Content Checklist<br />Photos<br />Is your album/set/collection title descriptive and relevant?<br />Have you provided a c...
Content Checklist<br />Podcasts<br />Do you have a title that is descriptive and relevant?<br />Have you provided a transc...
Content Checklist<br />Microblogs (Tweets/Status Updates)<br />Did you use simple language?<br />Did you shorten URLs and ...
Additional Tips<br />Blogging Platforms<br />Wordpress, Blogger, Posterous, Squarespace, Tumblr<br />Email Marketing Platf...
Thank You!<br />Jillian Fortin<br />Director of Communications & Interactive Media<br />Knowbility, Inc.<br />http://knowb...
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Social Media with Accessibility in Mind

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Today's world is a social one. The success of many organizations is beginning to rely upon managing online reputations, online branding and interactions. How can non-profits use social media to their advantage? What sort of tools are available to ensure the accessibility of a user's experience? This presentation will be your guide to developing strategies and using tools as a way to connect with the disability community.

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Transcript of "Social Media with Accessibility in Mind"

  1. 1. Social MediawithAccessibility in Mind<br />Jillian Fortin<br />Director of Communications & Interactive Media<br />Knowbility, Inc.<br />http://www.knowbility.org<br />
  2. 2. A Few Definitions<br />Social Media:<br />a group of Internet-based applications that allow the creation and exchange of user-generated content<br />Accessibility:<br />having equal access to web-based information and services for everyone<br />
  3. 3. Who Uses Social Media?<br />More than 500 million people actively use Facebook<br />Over 19 million profiles on Twitter, receiving 180 million unique visitors per day<br />Over 2 billion views on Youtube per day<br />More than 75 million users on LinkedIn<br />
  4. 4. Long story short, everyone…<br />…including your target audience<br />…including people with disabilities<br />
  5. 5. Survey Says…<br />Using 1-2 types of specialized software, users spent:<br />6 hours/weekon social networks for school or work related activities<br />12 hours/weekon social networks for non-school or work related activities<br />Source: Preliminary Findings on Social Media Use and Accessibility (joint study between NEADS and Adaptech Research). Link to study here: http://bit.ly/9umej7<br />
  6. 6. Survey Says…<br />The most popular social networking sites among people with disabilities include:<br />Facebook<br />Youtube<br />Twitter<br />MySpace<br />Flickr<br />Source: Preliminary Findings on Social Media Use and Accessibility (joint study between NEADS and Adaptech Research). Link to study here: http://bit.ly/9umej7<br />
  7. 7. How accessible are these networks, really?<br />The Holy Trinity of Social Media<br />
  8. 8. Facebook Accessibility<br />Accessibility Features:<br />Ability for screen reader users to sign up for accounts (CAPTCHA alternative)<br />HTML version of the site<br />Keyboard Shortcuts<br />Dedicated “Accessibility Team”, available for support: http://www.facebook.com/help/contact.php?show_form=accessibility<br />
  9. 9. Facebook Accessibility<br />Accessibility Issues<br />Many applications not accessible<br />Chat issues with screen readers<br />Photo and video accessibility depends upon user<br />Screen reader users prefer to use mobile site (http://m.facebook.com or http://touch.facebook.com)<br />
  10. 10. Twitter Accessibility<br />AccessibleTwitter.com<br />Screen reader friendly<br />Supports keyboard users<br />Easy to use with Braille Display<br />Clear and easy to use for people with dyslexia and cognitive disorders<br />eReader and Smartphone support<br />…how Twitter should have been!<br />
  11. 11. YouTube Accessibility<br />Google's automatic speech recognition technology can translate 51 languages in YouTube videos & create captions<br />Demo: http://www.youtube.com/watch?v=kTvHIDKLFqc&feature=player_embedded<br />
  12. 12. YouTube Accessibility<br />Tools provide “accessible interface”<br />Chris Heilmann’s Easy Youtube: http://icant.co.uk/easy-youtube/<br />Majestyc Net: http://tube.majestyc.net/<br />Professor Gary Bishop at University of North Carolina: http://www.cs.unc.edu/~gb/AccessibleYouTube/ (only supported in Firefox)<br />
  13. 13. Five Least Accessible Social Networks<br />Digg<br />Classmates.com<br />Disaboom<br />SecondLife<br />InternSHARE.com<br />
  14. 14. ensuring YOUR SOCIAL MEDIA PRESENCE reaches everyone<br />Tips and Tools<br />
  15. 15. PLAN, PLAN, PLAN!<br />Decide what message you want to communicate<br />Identify brand champions/key players<br />Create a schedule<br />Keep team members accountable<br />http://ducttapemarketing.com<br />
  16. 16. Don’t Do Everything Manually<br />Sync accounts as much as you can<br />Plan ahead, schedule messages ahead of time<br />Create a “listening post” to monitor what people are saying about you <br />
  17. 17. Content Checklist<br />Videos<br />Do you have a descriptive title?<br />Are your videos captioned?<br />Have you provided a transcript?<br />Have you provided a link to a web page that has more information about the content in the video?<br />Have you tagged your video? (Youtube)<br />
  18. 18. Content Checklist<br />Photos<br />Is your album/set/collection title descriptive and relevant?<br />Have you provided a caption that is descriptive?<br />Have you properly tagged your photo? (Flickr)<br />Does your album/set/collection description have a link to a web page that has more information?<br />
  19. 19. Content Checklist<br />Podcasts<br />Do you have a title that is descriptive and relevant?<br />Have you provided a transcript?<br />Have you provided a link to a web page that has more information about the podcast?<br />If you are embedding the podcast on your own site, are you using an accessible audio player (Victor Reader Stream) or providing a link to download the audio file?<br />
  20. 20. Content Checklist<br />Microblogs (Tweets/Status Updates)<br />Did you use simple language?<br />Did you shorten URLs and provide a short description about what you are linking to?<br />Did you avoid the overuse of abbreviations?<br />Did you avoid using a foreign language without making it obvious first?<br />
  21. 21. Additional Tips<br />Blogging Platforms<br />Wordpress, Blogger, Posterous, Squarespace, Tumblr<br />Email Marketing Platforms<br />Campaign Monitor, MailChimp<br />
  22. 22. Thank You!<br />Jillian Fortin<br />Director of Communications & Interactive Media<br />Knowbility, Inc.<br />http://knowbility.org<br />twitter.com/knowbility<br />facebook.com/knowbility<br />I’d love to hear from you!<br />jill@knowbility.org<br />
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