Social Media with Accessibility in Mind
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Social Media with Accessibility in Mind

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Today's world is a social one. The success of many organizations is beginning to rely upon managing online reputations, online branding and interactions. How can non-profits use social media to their ...

Today's world is a social one. The success of many organizations is beginning to rely upon managing online reputations, online branding and interactions. How can non-profits use social media to their advantage? What sort of tools are available to ensure the accessibility of a user's experience? This presentation will be your guide to developing strategies and using tools as a way to connect with the disability community.

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    Social Media with Accessibility in Mind Social Media with Accessibility in Mind Presentation Transcript

    • Social MediawithAccessibility in Mind
      Jillian Fortin
      Director of Communications & Interactive Media
      Knowbility, Inc.
      http://www.knowbility.org
    • A Few Definitions
      Social Media:
      a group of Internet-based applications that allow the creation and exchange of user-generated content
      Accessibility:
      having equal access to web-based information and services for everyone
    • Who Uses Social Media?
      More than 500 million people actively use Facebook
      Over 19 million profiles on Twitter, receiving 180 million unique visitors per day
      Over 2 billion views on Youtube per day
      More than 75 million users on LinkedIn
    • Long story short, everyone…
      …including your target audience
      …including people with disabilities
    • Survey Says…
      Using 1-2 types of specialized software, users spent:
      6 hours/weekon social networks for school or work related activities
      12 hours/weekon social networks for non-school or work related activities
      Source: Preliminary Findings on Social Media Use and Accessibility (joint study between NEADS and Adaptech Research). Link to study here: http://bit.ly/9umej7
    • Survey Says…
      The most popular social networking sites among people with disabilities include:
      Facebook
      Youtube
      Twitter
      MySpace
      Flickr
      Source: Preliminary Findings on Social Media Use and Accessibility (joint study between NEADS and Adaptech Research). Link to study here: http://bit.ly/9umej7
    • How accessible are these networks, really?
      The Holy Trinity of Social Media
    • Facebook Accessibility
      Accessibility Features:
      Ability for screen reader users to sign up for accounts (CAPTCHA alternative)
      HTML version of the site
      Keyboard Shortcuts
      Dedicated “Accessibility Team”, available for support: http://www.facebook.com/help/contact.php?show_form=accessibility
    • Facebook Accessibility
      Accessibility Issues
      Many applications not accessible
      Chat issues with screen readers
      Photo and video accessibility depends upon user
      Screen reader users prefer to use mobile site (http://m.facebook.com or http://touch.facebook.com)
    • Twitter Accessibility
      AccessibleTwitter.com
      Screen reader friendly
      Supports keyboard users
      Easy to use with Braille Display
      Clear and easy to use for people with dyslexia and cognitive disorders
      eReader and Smartphone support
      …how Twitter should have been!
    • YouTube Accessibility
      Google's automatic speech recognition technology can translate 51 languages in YouTube videos & create captions
      Demo: http://www.youtube.com/watch?v=kTvHIDKLFqc&feature=player_embedded
    • YouTube Accessibility
      Tools provide “accessible interface”
      Chris Heilmann’s Easy Youtube: http://icant.co.uk/easy-youtube/
      Majestyc Net: http://tube.majestyc.net/
      Professor Gary Bishop at University of North Carolina: http://www.cs.unc.edu/~gb/AccessibleYouTube/ (only supported in Firefox)
    • Five Least Accessible Social Networks
      Digg
      Classmates.com
      Disaboom
      SecondLife
      InternSHARE.com
    • ensuring YOUR SOCIAL MEDIA PRESENCE reaches everyone
      Tips and Tools
    • PLAN, PLAN, PLAN!
      Decide what message you want to communicate
      Identify brand champions/key players
      Create a schedule
      Keep team members accountable
      http://ducttapemarketing.com
    • Don’t Do Everything Manually
      Sync accounts as much as you can
      Plan ahead, schedule messages ahead of time
      Create a “listening post” to monitor what people are saying about you
    • Content Checklist
      Videos
      Do you have a descriptive title?
      Are your videos captioned?
      Have you provided a transcript?
      Have you provided a link to a web page that has more information about the content in the video?
      Have you tagged your video? (Youtube)
    • Content Checklist
      Photos
      Is your album/set/collection title descriptive and relevant?
      Have you provided a caption that is descriptive?
      Have you properly tagged your photo? (Flickr)
      Does your album/set/collection description have a link to a web page that has more information?
    • Content Checklist
      Podcasts
      Do you have a title that is descriptive and relevant?
      Have you provided a transcript?
      Have you provided a link to a web page that has more information about the podcast?
      If you are embedding the podcast on your own site, are you using an accessible audio player (Victor Reader Stream) or providing a link to download the audio file?
    • Content Checklist
      Microblogs (Tweets/Status Updates)
      Did you use simple language?
      Did you shorten URLs and provide a short description about what you are linking to?
      Did you avoid the overuse of abbreviations?
      Did you avoid using a foreign language without making it obvious first?
    • Additional Tips
      Blogging Platforms
      Wordpress, Blogger, Posterous, Squarespace, Tumblr
      Email Marketing Platforms
      Campaign Monitor, MailChimp
    • Thank You!
      Jillian Fortin
      Director of Communications & Interactive Media
      Knowbility, Inc.
      http://knowbility.org
      twitter.com/knowbility
      facebook.com/knowbility
      I’d love to hear from you!
      jill@knowbility.org