Social Media with Accessibility in Mind
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Social Media with Accessibility in Mind

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Today's world is a social one. The success of many organizations is beginning to rely upon managing online reputations, online branding and interactions. How can non-profits use social media to......

Today's world is a social one. The success of many organizations is beginning to rely upon managing online reputations, online branding and interactions. How can non-profits use social media to their advantage? What sort of tools are available to ensure the accessibility of a user's experience? This presentation will be your guide to developing strategies and using tools as a way to connect with the disability community.

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  • 1. Social MediawithAccessibility in Mind
    Jillian Fortin
    Director of Communications & Interactive Media
    Knowbility, Inc.
    http://www.knowbility.org
  • 2. A Few Definitions
    Social Media:
    a group of Internet-based applications that allow the creation and exchange of user-generated content
    Accessibility:
    having equal access to web-based information and services for everyone
  • 3. Who Uses Social Media?
    More than 500 million people actively use Facebook
    Over 19 million profiles on Twitter, receiving 180 million unique visitors per day
    Over 2 billion views on Youtube per day
    More than 75 million users on LinkedIn
  • 4. Long story short, everyone…
    …including your target audience
    …including people with disabilities
  • 5. Survey Says…
    Using 1-2 types of specialized software, users spent:
    6 hours/weekon social networks for school or work related activities
    12 hours/weekon social networks for non-school or work related activities
    Source: Preliminary Findings on Social Media Use and Accessibility (joint study between NEADS and Adaptech Research). Link to study here: http://bit.ly/9umej7
  • 6. Survey Says…
    The most popular social networking sites among people with disabilities include:
    Facebook
    Youtube
    Twitter
    MySpace
    Flickr
    Source: Preliminary Findings on Social Media Use and Accessibility (joint study between NEADS and Adaptech Research). Link to study here: http://bit.ly/9umej7
  • 7. How accessible are these networks, really?
    The Holy Trinity of Social Media
  • 8. Facebook Accessibility
    Accessibility Features:
    Ability for screen reader users to sign up for accounts (CAPTCHA alternative)
    HTML version of the site
    Keyboard Shortcuts
    Dedicated “Accessibility Team”, available for support: http://www.facebook.com/help/contact.php?show_form=accessibility
  • 9. Facebook Accessibility
    Accessibility Issues
    Many applications not accessible
    Chat issues with screen readers
    Photo and video accessibility depends upon user
    Screen reader users prefer to use mobile site (http://m.facebook.com or http://touch.facebook.com)
  • 10. Twitter Accessibility
    AccessibleTwitter.com
    Screen reader friendly
    Supports keyboard users
    Easy to use with Braille Display
    Clear and easy to use for people with dyslexia and cognitive disorders
    eReader and Smartphone support
    …how Twitter should have been!
  • 11. YouTube Accessibility
    Google's automatic speech recognition technology can translate 51 languages in YouTube videos & create captions
    Demo: http://www.youtube.com/watch?v=kTvHIDKLFqc&feature=player_embedded
  • 12. YouTube Accessibility
    Tools provide “accessible interface”
    Chris Heilmann’s Easy Youtube: http://icant.co.uk/easy-youtube/
    Majestyc Net: http://tube.majestyc.net/
    Professor Gary Bishop at University of North Carolina: http://www.cs.unc.edu/~gb/AccessibleYouTube/ (only supported in Firefox)
  • 13. Five Least Accessible Social Networks
    Digg
    Classmates.com
    Disaboom
    SecondLife
    InternSHARE.com
  • 14. ensuring YOUR SOCIAL MEDIA PRESENCE reaches everyone
    Tips and Tools
  • 15. PLAN, PLAN, PLAN!
    Decide what message you want to communicate
    Identify brand champions/key players
    Create a schedule
    Keep team members accountable
    http://ducttapemarketing.com
  • 16. Don’t Do Everything Manually
    Sync accounts as much as you can
    Plan ahead, schedule messages ahead of time
    Create a “listening post” to monitor what people are saying about you
  • 17. Content Checklist
    Videos
    Do you have a descriptive title?
    Are your videos captioned?
    Have you provided a transcript?
    Have you provided a link to a web page that has more information about the content in the video?
    Have you tagged your video? (Youtube)
  • 18. Content Checklist
    Photos
    Is your album/set/collection title descriptive and relevant?
    Have you provided a caption that is descriptive?
    Have you properly tagged your photo? (Flickr)
    Does your album/set/collection description have a link to a web page that has more information?
  • 19. Content Checklist
    Podcasts
    Do you have a title that is descriptive and relevant?
    Have you provided a transcript?
    Have you provided a link to a web page that has more information about the podcast?
    If you are embedding the podcast on your own site, are you using an accessible audio player (Victor Reader Stream) or providing a link to download the audio file?
  • 20. Content Checklist
    Microblogs (Tweets/Status Updates)
    Did you use simple language?
    Did you shorten URLs and provide a short description about what you are linking to?
    Did you avoid the overuse of abbreviations?
    Did you avoid using a foreign language without making it obvious first?
  • 21. Additional Tips
    Blogging Platforms
    Wordpress, Blogger, Posterous, Squarespace, Tumblr
    Email Marketing Platforms
    Campaign Monitor, MailChimp
  • 22. Thank You!
    Jillian Fortin
    Director of Communications & Interactive Media
    Knowbility, Inc.
    http://knowbility.org
    twitter.com/knowbility
    facebook.com/knowbility
    I’d love to hear from you!
    jill@knowbility.org