Show Me! Social Media for Non-Profits

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rticles reporting the success of social media for business, corporations and other dot-coms are a dime a dozen- they're everywhere! We know it can work for them, but what about us? Can non-profits, who operate in an environment of limited resources, expect the same sort of returns as big biz, and how? What should we consider before we decide to invest in social media?

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Show Me! Social Media for Non-Profits

  1. 1. SHOW ME!<br />Social Media for Non-Profits<br />Jillian Fortin<br />Director of Communications & Interactive Media<br />Knowbility, Inc.<br />http://www.knowbility.org<br />
  2. 2. 2<br />What is social media?<br />“A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”<br />
  3. 3. 3<br />Properties of Social Media<br />1.Reach<br />2. Accessibility<br />3. Usability<br />4. Recency<br />5. Permanence<br />
  4. 4. 4<br />Why should I care about social media?<br /><ul><li>Facebook
  5. 5. More than 500 million active users
  6. 6. 50% of Facebook's active users log onto Facebook in any given day
  7. 7. Average user is connected to 80 community pages, groups and events
  8. 8. Every month, more than 70% of Facebook users engage with Platform applications
  9. 9. Source: http://www.facebook.com/press/info.php?statistics</li></li></ul><li>5<br />Why should I care about social media?<br /><ul><li>Twitter
  10. 10. 105,779,710 active users (over 19 million profiles)
  11. 11. Gets 300,000 users a day
  12. 12. Receive 180 million unique visitors a month
  13. 13. 600 million search queries a DAY
  14. 14. 75% of interactions occur OUTSIDE of the Twitter.com API
  15. 15. Source: http://www.mashable.com</li></li></ul><li>6<br />Why should I care about social media?<br /><ul><li>LinkedIn
  16. 16. More than 75 million users in over 200 countries
  17. 17. Represents 150 industries around the world
  18. 18. A new member joins LinkedIn approximately every second
  19. 19. Source: http://press.linkedin.com</li></li></ul><li>7<br />Why should I care about social media?<br /><ul><li>Youtube
  20. 20. Exceeds 2 billion views a day (nearly double the prime-time audience of all 3 major U.S. Broadcast networks combined)
  21. 21. Over 3 million people are connected and autosharing at least one social network
  22. 22. Google's automatic speech recognition technology can translate 51 languages in Youtube videos & create captions
  23. 23. Source: http://www.viralblog.com/research/youtube-statistics/</li></li></ul><li>Social media is not a fad.<br />It's all about adopting new tools...<br />...and it's here to stay.<br />
  24. 24. So, which tools should <br />your organization use?<br />
  25. 25.
  26. 26. It can get a little overwhelming,<br />sometimes downright SCARY!<br />But it doesn't have to be.<br />Photo credit:<br />http://www.flickr.com/photos/15943798@N05/<br />
  27. 27. It's easier than you think...<br />...but requires strategic thought.<br />
  28. 28. Source: http://www.ducttapemarketing.com<br />
  29. 29. Things To Consider<br />1. KNOW THYSELF.<br />2. Define the project. <br />3. Structure your commitment. <br />4. Document time spent, resources invested. <br />5. Finally, check your answers. <br />
  30. 30. Thank You!<br />Jillian Fortin<br />Director of Communications & Interactive Media<br />Knowbility, Inc.<br />http://knowbility.org<br />twitter.com/knowbility<br />facebook.com/knowbility<br />I’d love to hear from you!<br />jill@knowbility.org<br />
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