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Show Me! Social Media for Non-Profits

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rticles reporting the success of social media for business, corporations and other dot-coms are a dime a dozen- they're everywhere! We know it can work for them, but what about us? Can non-profits, …

rticles reporting the success of social media for business, corporations and other dot-coms are a dime a dozen- they're everywhere! We know it can work for them, but what about us? Can non-profits, who operate in an environment of limited resources, expect the same sort of returns as big biz, and how? What should we consider before we decide to invest in social media?


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  • 1. SHOW ME!
    Social Media for Non-Profits
    Jillian Fortin
    Director of Communications & Interactive Media
    Knowbility, Inc.
    http://www.knowbility.org
  • 2. 2
    What is social media?
    “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”
  • 3. 3
    Properties of Social Media
    1.Reach
    2. Accessibility
    3. Usability
    4. Recency
    5. Permanence
  • 4. 4
    Why should I care about social media?
    • Facebook
    • 5. More than 500 million active users
    • 6. 50% of Facebook's active users log onto Facebook in any given day
    • 7. Average user is connected to 80 community pages, groups and events
    • 8. Every month, more than 70% of Facebook users engage with Platform applications
    • 9. Source: http://www.facebook.com/press/info.php?statistics
  • 5
    Why should I care about social media?
    • Twitter
    • 10. 105,779,710 active users (over 19 million profiles)
    • 11. Gets 300,000 users a day
    • 12. Receive 180 million unique visitors a month
    • 13. 600 million search queries a DAY
    • 14. 75% of interactions occur OUTSIDE of the Twitter.com API
    • 15. Source: http://www.mashable.com
  • 6
    Why should I care about social media?
    • LinkedIn
    • 16. More than 75 million users in over 200 countries
    • 17. Represents 150 industries around the world
    • 18. A new member joins LinkedIn approximately every second
    • 19. Source: http://press.linkedin.com
  • 7
    Why should I care about social media?
    • Youtube
    • 20. Exceeds 2 billion views a day (nearly double the prime-time audience of all 3 major U.S. Broadcast networks combined)
    • 21. Over 3 million people are connected and autosharing at least one social network
    • 22. Google's automatic speech recognition technology can translate 51 languages in Youtube videos & create captions
    • 23. Source: http://www.viralblog.com/research/youtube-statistics/
  • Social media is not a fad.
    It's all about adopting new tools...
    ...and it's here to stay.
  • 24. So, which tools should
    your organization use?
  • 25.
  • 26. It can get a little overwhelming,
    sometimes downright SCARY!
    But it doesn't have to be.
    Photo credit:
    http://www.flickr.com/photos/15943798@N05/
  • 27. It's easier than you think...
    ...but requires strategic thought.
  • 28. Source: http://www.ducttapemarketing.com
  • 29. Things To Consider
    1. KNOW THYSELF.
    2. Define the project.
    3. Structure your commitment.
    4. Document time spent, resources invested.
    5. Finally, check your answers.
  • 30. Thank You!
    Jillian Fortin
    Director of Communications & Interactive Media
    Knowbility, Inc.
    http://knowbility.org
    twitter.com/knowbility
    facebook.com/knowbility
    I’d love to hear from you!
    jill@knowbility.org