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Measuring Social Media Engagement for Industrial Manufacturers and Distributors
 

Measuring Social Media Engagement for Industrial Manufacturers and Distributors

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In this presentation, you will learn:...

In this presentation, you will learn:
*How industrial and manufacturing companies can use social media
*How to fine-tune social media campaigns based on analytics
*How to set up goals with dollar amounts to prove potential ROI from social media networks

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    Measuring Social Media Engagement for Industrial Manufacturers and Distributors Measuring Social Media Engagement for Industrial Manufacturers and Distributors Presentation Transcript

    • Measuring Social Media Engagement for Industrial Manufacturers and Distributors
      February 24, 2011
    • Identifying the Need
      Reviewing Your Company’s Social Media Policy
      Using Analytics to Guide Your Next Steps
      Do You Have a Well Thought Out Web Strategy?
      Are You Using Website Analytics to Guide Social Media & Web Strategies?
    • “The B2B buying process is fundamentally changing.
      93% of B2B buyers use search to begin the buying process and 37% post questions on social networking sites when looking for suggestions…”
    • “In response, B2B spending on social media is expected to rise 67% over the next three years, with digital and online marketing spending predicted to increase 64%.”
      Courtney Wiley, iMedia Connection
    • YouTube Videos in Search Results
    • YouTube Machining Video Results
      Suggestions
      Selling Equipment
      Facility Tours
      Machining Capabilities
      Product Capabilities
      Training Videos
      Tooling Setup Videos
      Application Videos
    • YouTube Channel
    • Website Traffic Behavior:
      Understanding Your Audience Is Key!
      Website Traffic
      Site Search Traffic
    • YouTube Videos in Search Results
    • YouTube Channel Customization
    • YouTube Channel Statistics
      How To Use This Info:
      • Understand How People Are Finding Your Videos
      • Revisit Video/Channel Descriptions
      • Ideas for New Videos
      • Demographic of Audience to Revisit Descriptions
    • YouTube Channel Statistics
    • Difference in YouTube & Google Analytics Stats
      • Traffic To Your Site from a Channel/Video
      • If No Visits, Do You Have A Link to Your Domain in Your Description?
    • Facebook for Manufacturers
    • Facebook for Company Culture
    • Facebook Insights
    • LinkedIn
    • LinkedIn Page Created November 2009
    • Twitter
      Suggestions for Industrial Tweeting:
      • Attendance at Trade Shows/Conferences
      • Announce TradeshowBooth Happenings Real Time
      • New Processes
      • New Equipment or Capabilities
      • Price Changes
      • New Team Members
      • Community Involvement
      • Association Activities
    • Corporate Blogging
    • Measurement
    • “Likes” and “comments” are a new form of traffic that must not be taken lightly
      Social media is bringing forth a new type of sales cycle
      Implementing a social media campaign is not a tactic, but a culture change
      Things To Consider
    • Thank you!
      Jillian Fortin (@notahickie)
      TopSpot Internet Marketing
      If you have any questions please contact:
      www.topspotims.com
      TopSpot Internet Marketing
      5120 Woodway Dr. Suite 10025
      Houston, Texas 77056
      866.952.7200