#Report #Engage #Measure: Leveraging Social Media as a Journalist
Upcoming SlideShare
Loading in...5
×
 

#Report #Engage #Measure: Leveraging Social Media as a Journalist

on

  • 317 views

A talk designed for undergraduate journalism and electronic media students, covering trends in social media use in reporting, for audience engagement and tools to measure influence. Sources and ...

A talk designed for undergraduate journalism and electronic media students, covering trends in social media use in reporting, for audience engagement and tools to measure influence. Sources and additional material for this talk are available on my blog, jillhopke.com/blog.

Statistics

Views

Total Views
317
Views on SlideShare
317
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

#Report #Engage #Measure: Leveraging Social Media as a Journalist #Report #Engage #Measure: Leveraging Social Media as a Journalist Presentation Transcript

  •     #Report  #Engage  #Measure:   Leveraging  Social  Media  as  a   Journalist   Jill  Hopke   @jillhopke     October  28,  2013  
  • #Report  #Engage  #Measure   •  News  and  Social  Media   •  Social  Media  in  ReporFng   •  WriFng  for  TwiJer  and  Professional  Best   PracFces   •  Content  CuraFon   •  VerificaFon   •  Measuring  “Influence”  and  Media  Monitoring   •  AcFvity:  WriFng  for  TwiJer   •  Concluding  Thoughts  on  JournalisFc  Norms      
  • Key  Concepts  for  Today   •  •  •  •  •  •    JournalisFc  Norms   Microblogging/Live-­‐tweeFng   Content  CuraFon   User-­‐generated  Content   VerificaFon   Cross-­‐promoFon/Audience  Engagement  
  • JournalisFc  Norms  on  Social  Media?   •  •  •  •  •  •  •  •  ObligaFon  to  truth   Loyalty  to  the  public   VerificaFon   Independence     Forum  for  public  discourse   InteresFng  and  relevant   Comprehensive   Exercise  of  personal  conscience     Adapted  from  Kovach,  B.  &  RosensFel,  T.  (2007).  The  elements  of  journalism:  What   newspeople  should  know  and  what  the  public  should  expect.  New  York:  Three  Rivers   Press.    
  • News  via  Social  Media   News  is  becoming  “social.”   Source:  Pew  Research  Journalism  Project.  (2013).  The  Facebook  News  Experience.      
  • Mircoblogging       And  Twi5er  
  • Live-­‐TweeFng  Like  a  Pro   Tweet  about  what  interests  you.   Remember  the  “Who,  what,  when,  where,  why  and  how.”   Use  third-­‐person.  Do  not  forget  AP  style  and  good  grammar!   Name  your  sources,  @menFon  them.   Use  a  common  event  hashtag.   Make  it  mulF-­‐media.   CapFon  your  photos:  idenFfy  individuals,  provide  context,   include  a  Fme/place  reference.   •  Keep  personal  opinions  to  a  minimum.  In  general,  audiences   will  care  about  the  event,  not  your  opinion.     •  •  •  •  •  •  • 
  • Tips  to  Write  for  TwiJer   “QuoFng”  on  TwiJer:  RTs  versus  MTs.     Start  Tweets  with  words  not  .@menFons.   Aim  for  120  characters  or  less.   Write  in  short  and  acFve  full  sentences.     Use  a  link  shortener.   Tweets  are  like  headlines;  be  descripFve,  especially  if  you   include  a  link.   •  The  @  is  silent,  write  it  out  (e.g.  “at  @uwmadison”).     •  Proofread  before  you  hit  “send”!     •  •  •  •  •  • 
  • Content  CuraFon  Tools     Create  Twi5er  Lists  
  • Content  CuraFon  Tools     Content  Management  (e.g.  HootSuite)   To  schedule  or  not  to  schedule?  
  • Content  CuraFon  Tools     Storify:  Collect   User-­‐Generated   Content  
  • Content  CuraFon  Tools     Storify   (conHnued):   IntegraHng    arHcle  text  with   images    
  • Content  CuraFon  Tools     Storify   (conHnued):   IntegraHng    user-­‐generated   content    
  • VerificaFon  of  User-­‐Generated  Content   The  Guardian,   October  29,  2012    
  • The  Capacity  to  Spread  (False)  Info  Fast   Google  Image  Searching  a   Fake  Hurricane  Sandy   Picture     (Actually  a  screenshot  from   The  Day  A/er  Tomorrow)    
  • New  Roles  and  the  “Content  Curator”   Develop  a  story  narraFve.   Stop  and  verify  through  mulFple  sources.   If  in  doubt,  don’t  include.   Communicate  with  your  sources  (direct  message,   email,  phone).   •  Trust  is  sFll  key.   •  Be  transparent.     •  •  •  • 
  • Cross-­‐PromoFon     The  Journalist  as  a  Brand  
  • Tracking  Influence  and  Media  Monitoring   MenHon   Klout  
  • MenFon  Example              Global                Frackdown  
  • MenFon  Example              #GlobalFrackdown                (conHnued)  
  • Summing  Up:  TwiJer  Best  PracFces   Choose  a  short  and  easy  to  remember  username.   Relevant  profile  photo,  ideally  a  headshot,  and  bio  that  reflects  you.     Follow  those  you  know  offline  and  network  in  your  industry.     Develop  relaHonships,  @menHons  and  engage  with  followers.   Tweet  what  interests  you  –  professionally.   Think  first.  If  in  doubt,  don’t  post.     Verify  from  mulHple  sources  before  posHng.   Space  out  your  tweets,  max  one  per  hour  unless  live-­‐tweeHng.   Cross-­‐promote,  but  don’t  overdo  it.   Promote  colleagues:  Retweets,  @menHons.    
  • AcFvity:  Building  Your  “Brand”  on  TwiJer     Think  through:   •  Who  is  your  audience?   •  What  are  your  goals?   •  What  are  two  to  three  topical  areas  YOU  can  engage   on?   •  What  is  one  upcoming  event  you  can  cover  related   to  one  of  these  topics?   Take  a  few  minutes  to  write  a  professional  TwiJer  bio   (160  characters  or  less),  then  we’ll  share  in  groups.      
  • Returning  to  JournalisFc  Norms   •  •  •  •  •  •  •  •          ObligaFon  to  truth   Loyalty  to  the  public   VerificaFon   Independence     Forum  for  public  discourse   InteresFng  and  relevant   Comprehensive   Exercise  of  personal   conscience   Adapted  from  Kovach,  B.  &  RosensFel,  T.  (2007).  The   elements  of  journalism:  What  newspeople  should   know  and  what  the  public  should  expect.  New  York:   Three  Rivers  Press.     Some  things  to  consider:   1.  How  can  reporters  adhere   to  journalisFc  principles  in   the  social  media   environment?     2.  What  about  the  rest  of  us?   What  are  our  obligaFons   to  these  norms?     3.  How  might  social  media   help  journalists  do  their   jobs  beJer?     4.  How  might  you  miFgate   these  challenges?      
  • QuesFons?     Thank  you!   Jill  Hopke   jillhopke@gmail.com   @jillhopke   Jillhopke.com