The entertainers ch 3 and ch 7


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The entertainers ch 3 and ch 7

  1. 1. The Entertainers: Ch 3 - Sound Recording and Ch 7 - Movies<br />While these slides were created using material from the above textbook, they are not official presentations from the publisher, Bedford/St. Martin’s. In addition, many slides may contain professor’s supplemental notes on various media topics.<br />
  2. 2. Changing of Sound Recordings <br />The Jazz Singer<br />Business of Sound Recordings<br />The Move West<br />Hollywood Narratives<br />Marketing of Music and the Internet and Piracy<br />Movie Economics<br />
  3. 3. Changing Sound Recordings<br />
  4. 4. Annual Vinyl, Tape, CD, Mobile and Digital Sales p. 76<br />
  5. 5. Business of Sound Recording<br />U.S. Market Share of the Major Labels in the Recording Industry p. 96<br />
  6. 6. Artist development (A&R agents)<br />Technical facilities: technical production specialists<br />Sales and distribution<br />Direct retail<br />Music clubs<br />Internet sales<br />Advertising and promotion<br />Radio<br />MTV<br />Administrative operations<br />Who Works In Music?<br />
  7. 7. Business of Sound Recording p. 98<br />
  8. 8. Business of Sound Recording p. 99<br />Rapper Eminem 2009 Court <br />Case Over Digital Royalties <br />
  9. 9. Marketing of Music and the Internet <br />MySpace<br />Self-promotion: signed and unsigned artists can reach fans through social networking and other sites<br />If you had a band, <br />how would you use the Internet to market the group?<br />
  10. 10. 10 billionth song sold by Apple's iTunes<br />The Washington Post<br />The Associated Press <br />Friday, February 26, 2010; 7:18 AM <br />NEW YORK -- Apple's iTunes has sold its 10 <br />billionth tune. <br />Apple said Thursday that its online music <br />store crossed the threshold Wednesday when <br />71-year-old Louie Sulcer of Woodstock, Ga., <br />bought "Guess Things Happen That Way" by <br />Johnny Cash. <br />iTunes had promoted the 10 billion mark and <br />celebrated the milestone by giving Sulcer a <br />$10,000 iTunes gift card. <br />Introduced in 2003, iTunes became the top <br />overall music retailer in the U.S. in 2008. <br />Top 20 most downloaded songs of all time so far…<br />
  11. 11. Piracy – the illegal uploading, downloading, or streaming of copyrighted material.<br />“Our best guess is that <br />for every legal song <br />download there are 75 <br />illegal downloads.<br /> --Gene Munster, music industry analyst, 2006<br />MP3 – enables music to be compressed into smaller, more manageable files.<br />
  12. 12. Larry Lessig on Laws that Choke Creativity<br /><br />Highly recommended viewing…<br />
  13. 13. “The movie is not only a supreme expression of mechanism, but paradoxically it offers as product the most magical of consumer commodities, namely dreams.”<br />Marshall McLuhan<br />
  14. 14. The Jazz Singer<br /><ul><li>The first full-length sound feature was Warner Brother’s The Jazz Singer featuring Al Jolson.
  15. 15. Though mostly a silent film, with only 354 words of spoken dialogue and a few songs, it established both the technology and popularity of sound. Some audiences stood and applauded when they heard the dialogue.</li></ul>“Wait a minute, wait a minute, you ain’t heard nothin’ yet.”<br /> –First words spoken by Al Jolson in The Jazz Singer<br />
  16. 16. The Move West<br />Aspiring filmmakers moved west for three main reasons:<br /> to escape Edison’s New York lawyers <br /> to take advantage of great weather <br /> to take advantage of varied scenery (mountains, ocean)<br />
  17. 17. Hollywood Narratives<br />Includes two basic components:<br />Story—what happens to whom<br />Discourse—how the story is told<br />“The combination of convention and invention—standardized Hollywood stories and differentiated special effects—provides a powerful economic package that satisfies most audiences’ appetites for both the familiar and the distinctive.”—Media & Culture<br />
  18. 18. Movie Economics p. 240Market Share of U.S. Film Studios and Distributors in 2008<br />
  19. 19. Movie Economics p. 239Top Movie Theater Chains in North America<br />
  20. 20. Movie Economics<br />Vertical Integration – studios dominate all three essential levels: production, distribution, and exhibition.<br />Oligopoly – a few firms control the bulk of the business<br />Synergy:<br />The promotion and sale of a product throughout the various subsidiaries of the media conglomerate.<br />Companies promote the new movie and:<br />The book form<br />Soundtrack<br />T-shirts<br />Web site<br />Toy action figures<br />Internet Movie Database (IMDB) All Time Top Gross List <br />
  21. 21. Movie Economics<br />Six Ways to Make Money:<br />Studios get 40% of box office revenue (the theaters get 60%)<br />DVDs and rental “windows”<br />Release on cable and television outlets, including pay-per-view, video-on-demand, premium cable<br />Foreign markets<br />Distribution of the work of independent producers and filmmakers, who need to hire the studios to gain wide circulation<br />Merchandise licensing and product placement<br />
  22. 22. Movie Economics<br />80-90% of newly released movies movies fail to make money at the box office<br />As a result, studios hope for one major hit to offset the losses of the other films<br />Studios can make money on DVD sales, and in foreign markets.<br />By 2006, a major studio film, on average, costs $68.5 million to produce; add in marketing and advertising at about $34.5 million per film=$100.3 million as a grand total. (compare that to $82.1 million in 2000).<br />
  23. 23. Movie Economics<br />Studios are so desperate for the next blockbuster, they lose sight of (and funding for) other, worthy pictures.<br />Characteristics:<br />Young adults are target audience<br />Action-packed<br />Big-budget releases<br />Heavy merchandising tie-ins<br />Possibility of sequels<br />Internet Movie Database (IMDB) All Time Top Gross List <br />
  24. 24. Movie Economics – Film and The Internet<br />With broadband Internet, movie watchers likely to get films from the Web.<br />More and more online portals to watch films<br />Apple’s iTunes store began selling films in 2006, renting in 2008<br />Hulu: Free streaming TV and movie clips<br />Netflix: “Instant watch” feature<br />How often do you watch movies online?<br />