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Personal Branding Introduction

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This presentation was delivered as an introduction to a course called Creating and Managing Your Online Personal Brand at Lindenwood University in St. Charles, MO.

This presentation was delivered as an introduction to a course called Creating and Managing Your Online Personal Brand at Lindenwood University in St. Charles, MO.

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Transcript

  • 1. What A Little Birdie Told Me About Personal Branding
    By Jill Falk
    Assistant Professor of Communication
    Lindenwood University
    jfalk@lindenwood.edu
  • 2. “Personal branding is theprocess whereby people and their careers are marked as brands.”
    Source: Wikipedia
  • 3. Why worry about YOUR personal brand?
  • 4. Distinguishing yourself will help you get ahead, and get noticed
  • 5. “Success comes from self-packaging.”
    Know your strengths…and put your best wing forward.
    Source: Wikipedia
  • 6. Ignoring your personal brand doesn’t make it go away.
  • 7. Brand yourself…or be branded.
  • 8. Stand out!
    Hire me!
  • 9. NEWS FLASH!
    You already
    have a personal
    brand.
    The question is…did you create it with intention or by default?
  • 10. Your personal brand can include:
    Appearance
    Communication skills (written and verbal)
    Knowledge
    Attitude
    Character
    Behavior
    Reputation
    How does the Internet and Web 2.0 impact my personal brand?
  • 11. You can take control and manage the way others perceive you.
  • 12. You have access to free tools.
  • 13. The first step is discovery.Are you ready?
  • 14. Photo Credits
    http://www.flickr.com/photos/martin_heigan/4085984097/Martin_Heigan
    http://www.flickr.com/photos/tattoodjay/3547905861/Tattooed JJ
    http://www.flickr.com/photos/intherough/3439688595/...-Wink_...(Vacation)
    http://www.flickr.com/photos/cuppini/564282921/Rickydavid
    http://www.flickr.com/photos/akahodag/2720528309/htkahodag
    http://www.flickr.com/photos/89544908@N00/273610480/racineur
    http://www.flickr.com/photos/locomotion/2551648145/
    Allie's.Dad
    http://www.flickr.com/photos/goellnitz/3025810472/RunnerJenny
    http://www.flickr.com/photos/viamoi/3487822218/ViaMoi
    http://www.flickr.com/photos/hownowdesign/2104865574/hownowdesign
    http://www.flickr.com/photos/cpierry/362300058/Cris Pierry
    http://www.flickr.com/photos/jnarin/2863070034/Jnarin