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Personal Branding Introduction
 

Personal Branding Introduction

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This presentation was delivered as an introduction to a course called Creating and Managing Your Online Personal Brand at Lindenwood University in St. Charles, MO.

This presentation was delivered as an introduction to a course called Creating and Managing Your Online Personal Brand at Lindenwood University in St. Charles, MO.

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    Personal Branding Introduction Personal Branding Introduction Presentation Transcript

    • What A Little Birdie Told Me About Personal Branding
      By Jill Falk
      Assistant Professor of Communication
      Lindenwood University
      jfalk@lindenwood.edu
    • “Personal branding is theprocess whereby people and their careers are marked as brands.”
      Source: Wikipedia
    • Why worry about YOUR personal brand?
    • Distinguishing yourself will help you get ahead, and get noticed
    • “Success comes from self-packaging.”
      Know your strengths…and put your best wing forward.
      Source: Wikipedia
    • Ignoring your personal brand doesn’t make it go away.
    • Brand yourself…or be branded.
    • Stand out!
      Hire me!
    • NEWS FLASH!
      You already
      have a personal
      brand.
      The question is…did you create it with intention or by default?
    • Your personal brand can include:
      Appearance
      Communication skills (written and verbal)
      Knowledge
      Attitude
      Character
      Behavior
      Reputation
      How does the Internet and Web 2.0 impact my personal brand?
    • You can take control and manage the way others perceive you.
    • You have access to free tools.
    • The first step is discovery.Are you ready?
    • Photo Credits
      http://www.flickr.com/photos/martin_heigan/4085984097/Martin_Heigan
      http://www.flickr.com/photos/tattoodjay/3547905861/Tattooed JJ
      http://www.flickr.com/photos/intherough/3439688595/...-Wink_...(Vacation)
      http://www.flickr.com/photos/cuppini/564282921/Rickydavid
      http://www.flickr.com/photos/akahodag/2720528309/htkahodag
      http://www.flickr.com/photos/89544908@N00/273610480/racineur
      http://www.flickr.com/photos/locomotion/2551648145/
      Allie's.Dad
      http://www.flickr.com/photos/goellnitz/3025810472/RunnerJenny
      http://www.flickr.com/photos/viamoi/3487822218/ViaMoi
      http://www.flickr.com/photos/hownowdesign/2104865574/hownowdesign
      http://www.flickr.com/photos/cpierry/362300058/Cris Pierry
      http://www.flickr.com/photos/jnarin/2863070034/Jnarin