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Personal Branding Introduction
Personal Branding Introduction
Personal Branding Introduction
Personal Branding Introduction
Personal Branding Introduction
Personal Branding Introduction
Personal Branding Introduction
Personal Branding Introduction
Personal Branding Introduction
Personal Branding Introduction
Personal Branding Introduction
Personal Branding Introduction
Personal Branding Introduction
Personal Branding Introduction
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Personal Branding Introduction

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This presentation was delivered as an introduction to a course called Creating and Managing Your Online Personal Brand at Lindenwood University in St. Charles, MO.

This presentation was delivered as an introduction to a course called Creating and Managing Your Online Personal Brand at Lindenwood University in St. Charles, MO.

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Transcript

  • 1. What A Little Birdie Told Me About Personal Branding
    By Jill Falk
    Assistant Professor of Communication
    Lindenwood University
    jfalk@lindenwood.edu
  • 2. “Personal branding is theprocess whereby people and their careers are marked as brands.”
    Source: Wikipedia
  • 3. Why worry about YOUR personal brand?
  • 4. Distinguishing yourself will help you get ahead, and get noticed
  • 5. “Success comes from self-packaging.”
    Know your strengths…and put your best wing forward.
    Source: Wikipedia
  • 6. Ignoring your personal brand doesn’t make it go away.
  • 7. Brand yourself…or be branded.
  • 8. Stand out!
    Hire me!
  • 9. NEWS FLASH!
    You already
    have a personal
    brand.
    The question is…did you create it with intention or by default?
  • 10. Your personal brand can include:
    Appearance
    Communication skills (written and verbal)
    Knowledge
    Attitude
    Character
    Behavior
    Reputation
    How does the Internet and Web 2.0 impact my personal brand?
  • 11. You can take control and manage the way others perceive you.
  • 12. You have access to free tools.
  • 13. The first step is discovery.Are you ready?
  • 14. Photo Credits
    http://www.flickr.com/photos/martin_heigan/4085984097/Martin_Heigan
    http://www.flickr.com/photos/tattoodjay/3547905861/Tattooed JJ
    http://www.flickr.com/photos/intherough/3439688595/...-Wink_...(Vacation)
    http://www.flickr.com/photos/cuppini/564282921/Rickydavid
    http://www.flickr.com/photos/akahodag/2720528309/htkahodag
    http://www.flickr.com/photos/89544908@N00/273610480/racineur
    http://www.flickr.com/photos/locomotion/2551648145/
    Allie's.Dad
    http://www.flickr.com/photos/goellnitz/3025810472/RunnerJenny
    http://www.flickr.com/photos/viamoi/3487822218/ViaMoi
    http://www.flickr.com/photos/hownowdesign/2104865574/hownowdesign
    http://www.flickr.com/photos/cpierry/362300058/Cris Pierry
    http://www.flickr.com/photos/jnarin/2863070034/Jnarin

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