What A Little Birdie Told Me About Personal Branding<br />By Jill Falk<br />Assistant Professor of Communication<br />Lind...
“Personal branding is theprocess whereby people and their careers are marked as brands.”<br />Source: Wikipedia<br />
Why worry about YOUR personal brand?<br />
Distinguishing yourself will help you get ahead, and get noticed<br />
“Success comes from self-packaging.”<br />Know your strengths…and put your best wing forward.<br />Source: Wikipedia<br />
Ignoring your personal brand doesn’t make it go away.<br />
Brand yourself…or be branded.<br />
Stand out!<br />Hire me!<br />
NEWS FLASH!<br />You already<br />have a personal <br />brand.<br />The question is…did you create it with intention or by...
Your personal brand can include:<br />Appearance<br />Communication skills (written and verbal)<br />Knowledge<br />Attitu...
You can take control and manage the way others perceive you.<br />
You have access to free tools.<br />
The first step is discovery.Are you ready?<br />
Photo Credits<br />http://www.flickr.com/photos/martin_heigan/4085984097/Martin_Heigan<br />http://www.flickr.com/photos/t...
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Personal Branding Introduction

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This presentation was delivered as an introduction to a course called Creating and Managing Your Online Personal Brand at Lindenwood University in St. Charles, MO.

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Personal Branding Introduction

  1. 1. What A Little Birdie Told Me About Personal Branding<br />By Jill Falk<br />Assistant Professor of Communication<br />Lindenwood University<br />jfalk@lindenwood.edu<br />
  2. 2. “Personal branding is theprocess whereby people and their careers are marked as brands.”<br />Source: Wikipedia<br />
  3. 3. Why worry about YOUR personal brand?<br />
  4. 4. Distinguishing yourself will help you get ahead, and get noticed<br />
  5. 5. “Success comes from self-packaging.”<br />Know your strengths…and put your best wing forward.<br />Source: Wikipedia<br />
  6. 6. Ignoring your personal brand doesn’t make it go away.<br />
  7. 7. Brand yourself…or be branded.<br />
  8. 8. Stand out!<br />Hire me!<br />
  9. 9. NEWS FLASH!<br />You already<br />have a personal <br />brand.<br />The question is…did you create it with intention or by default?<br />
  10. 10. Your personal brand can include:<br />Appearance<br />Communication skills (written and verbal)<br />Knowledge<br />Attitude<br />Character<br />Behavior<br />Reputation<br />How does the Internet and Web 2.0 impact my personal brand?<br />
  11. 11. You can take control and manage the way others perceive you.<br />
  12. 12. You have access to free tools.<br />
  13. 13. The first step is discovery.Are you ready?<br />
  14. 14. Photo Credits<br />http://www.flickr.com/photos/martin_heigan/4085984097/Martin_Heigan<br />http://www.flickr.com/photos/tattoodjay/3547905861/Tattooed JJ<br />http://www.flickr.com/photos/intherough/3439688595/...-Wink_...(Vacation)<br />http://www.flickr.com/photos/cuppini/564282921/Rickydavid<br />http://www.flickr.com/photos/akahodag/2720528309/htkahodag<br />http://www.flickr.com/photos/89544908@N00/273610480/racineur<br />http://www.flickr.com/photos/locomotion/2551648145/<br />Allie's.Dad<br />http://www.flickr.com/photos/goellnitz/3025810472/RunnerJenny<br />http://www.flickr.com/photos/viamoi/3487822218/ViaMoi<br />http://www.flickr.com/photos/hownowdesign/2104865574/hownowdesign<br />http://www.flickr.com/photos/cpierry/362300058/Cris Pierry<br />http://www.flickr.com/photos/jnarin/2863070034/Jnarin<br />

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