Presentation for COM13500 Introduction to Journalism at Lindenwood University.

1. Journalism Today
Unit #3

2. “The one function that TV news
performs very well is that when
there is no news we give it to you
with the same emphasis as if
there were.”
~David Brinkley

3. Today’s Concepts –
Journalism Today
• Some Industry Stats
• Web 2.0
• What is a multimedia
reporter?
• News v. Advertising
• Three Crucial
Questions Facing the
News Business

4. Some Stats…
34% of people read or hear NO NEWS on a typical day
51% of people “graze” the news throughout the day
52 million people watched network news in 1980, now only 23 million
do
44% of college graduates get news online everyday
Only 11% of high school educated people get news online everyday
20 million people visit NYTimes.com per month; only one million buy
the daily print version
65% of people believe the daily newspaper will be gone in 10 years
Funny Link to The Onion’s Spoofs On News Industry From p. 14 of your Textbook

5. Some Stats…
On Jobs Lost in 2008:
• Newspapers: 31,000
• Radio: 8,100
• Broadcast Television:
5,100
Jobs Added in 2008:
• Internet-Media
Companies: 5,400
From p. 14 of your Textbook

7. Web 2.0:
The
Machine
Is Us/ing
Us by Dr.
Michael
Wesch
http://www.youtube.com/watch?v=NLlGopyXT_g&feature=channel_page

9. • The Seattle Times: Guitar Lessons at the
Central Area Senior Center
• Newsroom Convergence: Tampa Bay
Online
• Star Tribune: Minnesota Olympic Athlete
Profiles Flickr: Gwen Vanhee

10. Flickr: Gwen Vanhee

11. http://www.youtube.com/watch?v=JdJlyh76dEc
Flickr: Gwen Vanhee

12. News v. Advertising

13. Three Crucial Questions Facing
the News Business
How to we generate
How do we stop the revenue online?
decline in ad revenue? • Journalism costs
money. How can
we continue to
fund it?
How to we keep our
audience satisfied?
• How do you
currently consume
news media?
p. 15