Journalism Platforms - Broadcast - Slideshare

Journalism Unit #4: Journalism PlatformsPlatforms: Broadcast COM 13500 Introduction to Journalism

Today’sConcepts

First Thing To Learn…

Second Thing to Learn… Flickr: MonkeyC .Net

OtherDifferences…

How Can We Measure Who is Watching and Listening?Sampling: surveying a handful of watchers andlisteners to gauge the habits of a large group • Radio – ArbitronPortable – MarketsPeople – Focus on seasons:Meters Winter, Spring, Summer(PPMs): and Fallelectronic • Continuous, exceptdevices that for the month ofpeople wear Decemberwhich detect • Televisionbroadcast – Nielsendigital – Marketssignals – Focus on four “sweeps” months: November,Diaries: booklets people fill February, May and Julyout, detailing what they arewatching or listening to Why is audience measurement important? It sets rates for advertisers!!

Geographic TV Markets Link to MarketsThere are 211televisionmarketsnationwide.Source: Nielsen

Jobs in Broadcast News • Producer • Assistant Producer • Writer • Editor • Videographer • Reporter/Anch or • Backpack Journalist • Web Producer Jobs Link Flickr: Dhammza

Journalism Platforms - Broadcast - Slideshare

by Jill Falk on Nov 03, 2011

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 46

Statistics

Journalism Platforms - Broadcast - Slideshare — Presentation Transcript