Does the Story Fit the Medium?Content and Media-Specific Strengths TV: works for sharing emotion and experiences and utilizing visuals Print: works for providing depth and context Online: incorporates BOTH of the above—and audience interactivity
Electromagnetic waves--Broadcast waves (radioand television) are sentthrough the air using theelectromagneticspectrum. Hence, the
How Can We Measure Who is Watching and Listening?Sampling: surveying a handful of watchers andlisteners to gauge the habits of a large group • Radio – ArbitronPortable – MarketsPeople – Focus on seasons:Meters Winter, Spring, Summer(PPMs): and Fallelectronic • Continuous, exceptdevices that for the month ofpeople wear Decemberwhich detect • Televisionbroadcast – Nielsendigital – Marketssignals – Focus on four “sweeps” months: November,Diaries: booklets people fill February, May and Julyout, detailing what they arewatching or listening to Why is audience measurement important? It sets rates for advertisers!!
Geographic TV Markets Link to MarketsThere are 211televisionmarketsnationwide.Source: Nielsen
Jobs in Broadcast News • Producer • Assistant Producer • Writer • Editor • Videographer • Reporter/Anch or • Backpack Journalist • Web ProducerQuotes: p. 186-187 Jobs Link Flickr: Dhammza