Chapter 7 Movies


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Chapter 7 Movies

  1. 1. Chapter 7 - Movies<br />While these slides were created using material from the above textbook, they are not official presentations from the publisher, Bedford/St. Martin’s. In addition, many slides may contain professor’s supplemental notes on various media topics.<br />
  2. 2. “The movie is not only a supreme expression of mechanism, but paradoxically it offers as product the most magical of consumer commodities, namely dreams.”<br />Marshall McLuhan<br />
  3. 3. In This Chapter…<br />The Jazz Singer<br />The Move West<br />Hollywood Narratives<br />Studio System/Business Plan<br />Blockbuster Mentality<br />
  4. 4. The Jazz Singer<br /><ul><li>The first full-length sound feature was Warner Brother’s The Jazz Singer featuring Al Jolson.
  5. 5. Though mostly a silent film, with only 354 words of spoken dialogue and a few songs, it established both the technology and popularity of sound. Some audiences stood and applauded when they heard the dialogue.</li></ul>“Wait a minute, wait a minute, you ain’t heard nothin’ yet.”<br /> –First words spoken by Al Jolson in The Jazz Singer<br />
  6. 6. The Move West<br />Aspiring filmmakers moved west for three main reasons:<br /> to escape Edison’s New York lawyers <br /> to take advantage of great weather <br /> to take advantage of varied scenery (mountains, ocean)<br />
  7. 7. Hollywood Narratives<br />Includes two basic components:<br />Story—what happens to whom<br />Discourse—how the story is told<br />“The combination of convention and invention—standardized Hollywood stories and differentiated special effects—provides a powerful economic package that satisfies most audiences’ appetites for both the familiar and the distinctive.”—Media & Culture<br />
  8. 8. Major Studios – 2007 Figures<br />Sony (Columbia, MGM/UA) $897.60 million<br />Viacom (Paramount, DreamWorks) $764.00 million<br />Time Warner (Warner Bros., New Line) $613.70 million<br />Disney (Pixar, Miramax, Buena Vista) $581.40 million<br />News Corporation ( 20th Century Fox) $350.40 million<br />GE/NBC Universal (Universal, Focus, Rogue) $260.80 million<br />Independents - $111.00 million (including Lion’s Gate--$76.5 million)<br />
  9. 9. Studio System/Business Plan<br />Vertical Integration – studios dominate all three essential levels: production, distribution, and exhibition.<br />Oligopoly – a few firms control the bulk of the business<br />Synergy:<br />The promotion and sale of a product throughout the various subsidiaries of the media conglomerate.<br />Companies promote the new movie and:<br />The book form<br />Soundtrack<br />T-shirts<br />Web site<br />Toy action figures<br />
  10. 10. Studio System/Business Plan<br />Six Ways to Make Money:<br />Studios get 40% of box office revenue (the theaters get 60%)<br />DVDs and rental “windows”<br />Release on cable and television outlets, including pay-per-view, video-on-demand, premium cable<br />Foreign markets<br />Distribution of the work of independent producers and filmmakers, who need to hire the studios to gain wide circulation<br />Merchandise licensing and product placement<br />
  11. 11. Blockbuster Mentality<br />80-90% of newly released movies movies fail to make money at the box office<br />As a result, studios hope for one major hit to offset the losses of the other films<br />Studios can make money on DVD sales, and in foreign markets.<br />By 2006, a major studio film, on average, costs $68.5 million to produce; add in marketing and advertising at about $34.5 million per film=$100.3 million as a grand total. (compare that to $82.1 million in 2000).<br />
  12. 12. Blockbuster Mentality<br />Studios are so desperate for the next blockbuster, they lose sight of (and funding for) other, worthy pictures.<br />Characteristics:<br />Young adults are target audience<br />Action-packed<br />Big-budget releases<br />Heavy merchandising tie-ins<br />Possibility of sequels<br />Internet Movie Database (IMDB) All Time Top Gross List <br />