Chapter 5 Television And The Power Of Visual Culture Slideshare


Published on

  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Chapter 5 Television And The Power Of Visual Culture Slideshare

  1. 1. Chapter 5 - Television and the Power of Visual Culture<br />While these slides were created using material from the above textbook, they are not official presentations from the publisher, Bedford/St. Martin’s. In addition, many slides may contain professor’s supplemental notes on various media topics.<br />
  2. 2. “Television is the medium from which most of us receive our news, sports, entertainment, cues for civic discourse, and, most of all, our marching orders as consumers.”Frank Rich, New York Times<br />
  3. 3. In This Chapter…<br />Brief History of Television<br />Decline of the Networks<br />Economics of TV/Markets<br />Public TV and Democracy<br />
  4. 4. Two names: <br />Vladimir Zworykin (researcher at Westinghouse) <br />Philo Farnsworth (potato farmer)<br />Brief History of Television<br /><ul><li>1948-1% of homes had a television
  5. 5. 1953-more than 50% had one
  6. 6. Early 1960’s-more than 90% of all homes had a television set
  7. 7. Great timeline pp. 160-163</li></li></ul><li>Electromagnetic Spectrum<br />Broadcast waves (radio and television) are sent through the air using the electromagnetic spectrum. Hence, the “airwaves” that you and I—the public—own.<br />
  8. 8. Brief History of Television<br />Analog v. Digital<br />Rabbit Ears v. Converter Box<br />By June 2009 TVs’s must have a “converter box” to transcode the digital signal<br />Means a clearer picture<br />Means stations can now send out four or five signals, where before, they could only send out one—this is due to the compression of the signal from analog to digital<br />
  9. 9. Decline of the Networks<br />Network Era: the period from the late 1950s to the end of the 1970s when the networks (ABC, NBC, CBS) gained control over TV’s content<br />During this period, the networks collectively accounted for more than 95% of all prime-time TV viewing. By 2005, this figure dropped to below 45%.<br />P. 172 <br />“For the first time in TV history, a half-hour comedy series did not rate among the season’s top ten programs.”<br />
  10. 10. Decline of the Networks<br />Decline of the Networks<br />Three factors: <br />Technological changes<br />VCRs, DVRs, Time-shifting (taping shows and watching them later) <br />Government regulation<br />Prime Time Access Rule (6:30-7:00 Central) – must go to local stations<br />Development of new networks<br />Fox (Simpsons, Married with Children)<br />UPN & WB = The CW (America’s Next Top Model, Dawson’s Creek, Felicity, Moesha)<br />
  11. 11. Economics of TV/Markets<br />Rating & Share = percentage sets the rates stations can charge advertisers for time<br />Market = geographical areas across the country with numbers, based on population<br />O & O = network-owned-and-operated stations<br />Nielsen = the company who conducts the ratings for television<br />Sweeps = November, February, May, July<br />
  12. 12. There are 211 television markets nationwide. Source: Nielsen<br />
  13. 13. Public TV and Democracy<br />“While TV remains the main storytelling medium of our time, the news, comedy and drama are increasingly controlled by larger and larger companies, most of which own movie and recording studios and other media businesses.”<br />Since the 1980s, the original Big Three networks have lost more than half their audience. And their main “new” idea is to recycle “reality” programs that lack the storytelling power of a well-crafted drama or smart comedy.<br />What does this meant to you as a consumer?????<br />
  14. 14. Public TV and Democracy<br />“Since its creation, commercial television has tended to serve the interest of profit more than those of democracy. And networks have proved time and again that they are more interested in delivering audiences to advertisers than providing educational and provocative programming to citizens and viewers.”<br />PBS- Public Television – is not beholden to advertisers – and doesn’t depend on ratings like the major networks do.<br />